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Estimation of Product Attributes and Their Importances
Language: English
Published by Springer Berlin 03.12.1973., 1973
ISBN 10: 354006530X ISBN 13: 9783540065302
Unbekannt. Condition: Gut. 94 S. At this point in time, there is no generally accepted methodology for explaining and predicting human behavior given a product choice situation. This is true despite the critical importance of such meth odology to marketing, transportation and urban planning. While the social sciences provide numerous theories to be tested and the mathe matical and statistical procedures exist in general to do so, at this point, no single unified theory has emerged. It is generally accepted that to explain product choice behav ior,products must be described in terms of attributes. Using anyone of a number of procedures, it is possible to obtain measurements on the attributes of the products under consideration. However, there is no generally accepted methodology. Given the attribute profiles of two products, in order to explain and predict preference, it is necessary to determine the relative importance of each of the product attributes. Once again, there is no generally accepted methodology. There are two basic approaches: The first, called the attitudinal approach, obtains importance measure ments directly from respondents using one of many scaling techniques; the second, termed the inferential method endeavors to infer impor tances from product preference and attribute data. Since it is gen erally felt that respondents are unwilling andor unable to provide meaningful importance measurements, the inferential method is most widely accepted. Sprache: Englisch Gewicht in Gramm: 196 Softcover reprint of the original 1st ed. 1973.
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Condition: As New. Unread book in perfect condition.
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Estimation of Product Attributes and Their Importances (Lecture Notes in Economics and Mathematical Systems, 89)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 49.34
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Condition: New.
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Condition: New. pp. 104.
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Estimation of Product Attributes and Their Importances
Language: English
Published by Springer Berlin Heidelberg, 1973
ISBN 10: 354006530X ISBN 13: 9783540065302
Condition: New.
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Condition: New. Print on Demand pp. 104 67:B&W 6.69 x 9.61 in or 244 x 170 mm (Pinched Crown) Perfect Bound on White w/Gloss Lam.
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Condition: New. PRINT ON DEMAND pp. 104.
