Ulph Christopher (16 results)

Condition: New.

Condition: New.

Condition: New.

Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 80, University of Hertfordshire (Business School), course: MA Marketing, language: English, abstract: NHS Blood and Transplant (NHSBT) is a Special Health Authority, dedicated to saving and improving lives through the wide range of services we provide to the NHS.We are responsible for ensuring the safe and secure supply of blood, stem cells, tissues, solid organs and plasma products to the NHS; and for promoting and raising awareness of donation.Unlike the private sector, marketing within non-profit making organisations such as the National Blood Service show a need to divide their marketing activities to a wide range of publics as their revenue streams are not always derived from conventional sales income. (Brassington and Pettitt, 2006. P.1096)It is with this in mind that this report will examine how marketing can assist the National Blood Service in achieving its goals and also the way in which expectations of shareholders are met.The methodology used in this report will compare the formalised strategic aims as outlined by the National Blood Service themselves with the marketing activities they employ. As well as looking at the current stakeholders of the National Blood Service and what their expectations might be and discussing if their needs are currently being met by the organisation.This report will explain that the National Blood Service uses marketing to good effect to achieve or move to achieving its strategic goals. This report will also show that the National Blood Service balances well the needs of its two main stakeholders, donors and primary care trusts (hospitals), when their demands are relatively unconnected.The limitations of this report are reflected in a lack of primary research regarding the two main stakeholders and the measurement of their expectations as well as the lack of a primary longitudinal study into the successes of individual marketing campaigns and public relations initiatives. …

Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Project Report from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, printed single-sided, grade: 75, University of Hertfordshire (Business School), course: MA Marketing, language: English, abstract: An investigation to analyse the marketing strategies used by Intel by examining strategic marketing issues and also the options facing the organisation in building a sustainable competitive market position. …

Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 73, University of Hertfordshire (Business School), course: MA Marketing, language: English, abstract: British Petroleum is an international energy provider with a large degree of focus on both upstream and downstream oil assets and operations as well as continued diversification into alternative energy sources. It has a market capitalization of £117,929 million as at the close of business 29th March 2010.The 'Beyond Petroleum' campaign stemmed from late nineties and early noughties merger (Amoco) and acquisition (the Atlantic Richfield Corporation and Burmah Castrol) activity. BP approached Ogilvy PR with a brief to 'Position BP as a new type of global energy company that confronts such difficult issues as the conflict between energy and environmental needs and takes actions beyond what is expected of an oil company.' (Ogilvy, 2010 & Leopard, 2010)This 'green-washing' campaign went on to win two PRWeek Campaign of the Year awards in 2001, however in the same breath it did draw public criticisms from environmentally focused organizations citing a cynicism within BP.'Beyond Petroleum' was a campaign that had twofold objectives looking to both demonstrate that BP were an industry leader with a unique position as a green and socially conscious oil and gas company as well as uniting several recently acquired companies as well as existing employees under one unified banner. …

Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Project Report from the year 2010 in the subject Business economics - Investment and Finance, grade: 70, University of Hertfordshire (Business School), course: MA Marketing, language: English, abstract: We initiate coverage of Topps Tiles with a Buy rating and target price of £0.90, a 63% upside to current share price.Topps Tiles is a tile and flooring retailer operating 321 retail units (utilising 186,000 m2 of sales area), the company was initially listed in 1997 on the London Stock Exchange.The company has been subject to significant decreases in demand during the 2007 - 2010 financial downturn; however its ability to survive and capitalise on competitor failures to absorb market excess should position the company for significant future growth.We believe that this current strategy is the correct one.…

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 80, University of Hertfordshire (Business School), course: MA Marketing, language: English, abstract: NHS Blood and Transplant (NHSBT) is a Special Health Authority, dedicated to saving and improving lives through the wide range of services we provide to the NHS.We are responsible for ensuring the safe and secure supply of blood, stem cells, tissues, solid organs and plasma products to the NHS; and for promoting and raising awareness of donation.Unlike the private sector, marketing within non-profit making organisations such as the National Blood Service show a need to divide their marketing activities to a wide range of publics as their revenue streams are not always derived from conventional sales income. (Brassington and Pettitt, 2006. P.1096)It is with this in mind that this report will examine how marketing can assist the National Blood Service in achieving its goals and also the way in which expectations of shareholders are met.The methodology used in this report will compare the formalised strategic aims as outlined by the National Blood Service themselves with the marketing activities they employ. As well as looking at the current stakeholders of the National Blood Service and what their expectations might be and discussing if their needs are currently being met by the organisation.This report will explain that the National Blood Service uses marketing to good effect to achieve or move to achieving its strategic goals. This report will also show that the National Blood Service balances well the needs of its two main stakeholders, donors and primary care trusts (hospitals), when their demands are relatively unconnected.The limitations of this report are reflected in a lack of primary research regarding the two main stakeholders and the measurement of their expectations as well as the lack of a primary longitudinal study into the successes of individual marketing campaigns and public relations initiatives. 16 pp. Englisch. …

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Project Report from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, printed single-sided, grade: 75, University of Hertfordshire (Business School), course: MA Marketing, language: English, abstract: An investigation to analyse the marketing strategies used by Intel by examining strategic marketing issues and also the options facing the organisation in building a sustainable competitive market position. 20 pp. Englisch.…

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 73, University of Hertfordshire (Business School), course: MA Marketing, language: English, abstract: British Petroleum is an international energy provider with a large degree of focus on both upstream and downstream oil assets and operations as well as continued diversification into alternative energy sources. It has a market capitalization of £117,929 million as at the close of business 29th March 2010.The 'Beyond Petroleum' campaign stemmed from late nineties and early noughties merger (Amoco) and acquisition (the Atlantic Richfield Corporation and Burmah Castrol) activity. BP approached Ogilvy PR with a brief to 'Position BP as a new type of global energy company that confronts such difficult issues as the conflict between energy and environmental needs and takes actions beyond what is expected of an oil company.' (Ogilvy, 2010 & Leopard, 2010)This 'green-washing' campaign went on to win two PRWeek Campaign of the Year awards in 2001, however in the same breath it did draw public criticisms from environmentally focused organizations citing a cynicism within BP.'Beyond Petroleum' was a campaign that had twofold objectives looking to both demonstrate that BP were an industry leader with a unique position as a green and socially conscious oil and gas company as well as uniting several recently acquired companies as well as existing employees under one unified banner. 20 pp. Englisch. …

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Project Report from the year 2010 in the subject Business economics - Investment and Finance, grade: 70, University of Hertfordshire (Business School), course: MA Marketing, language: English, abstract: We initiate coverage of Topps Tiles with a Buy rating and target price of £0.90, a 63% upside to current share price.Topps Tiles is a tile and flooring retailer operating 321 retail units (utilising 186,000 m2 of sales area), the company was initially listed in 1997 on the London Stock Exchange.The company has been subject to significant decreases in demand during the 2007 - 2010 financial downturn; however its ability to survive and capitalise on competitor failures to absorb market excess should position the company for significant future growth.We believe that this current strategy is the correct one. 28 pp. Englisch. …

Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Project Report from the year 2010 in the subject Business economics - Investment and Finance, grade: 70, University of Hertfordshire (Business School), course: MA Marketing, language: English, abstract: We initiate coverage of Topps Tiles with a Buy rating and target price of £0.90, a 63% upside to current share price. Topps Tiles is a tile and flooring retailer operating 321 retail units (utilising 186,000 m2 of sales area), the company was initially listed in 1997 on the London Stock Exchange. The company has been subject to significant decreases in demand during the 2007 - 2010 financial downturn; however its ability to survive and capitalise on competitor failures to absorb market excess should position the company for significant future growth. We believe that this current strategy is the correct one.Books on Demand GmbH, Überseering 33, 22297 Hamburg 28 pp. Englisch.…

Taschenbuch. Condition: Neu. Marketing Options of the National Blood Service | Christopher Ulph | Taschenbuch | 16 S. | Englisch | 2011 | GRIN Verlag | EAN 9783640822713 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on Demand.…

Taschenbuch. Condition: Neu. Marketing Strategies Used By Intel To Create A Sustainable Market Position | An investigation to analyse the marketing strategies used by Intel by examining strategic marketing issues and also the options facing the organisation in building a sustainable competitive market position | Christopher Ulph | Taschenbuch | 20 S. | Englisch | 2011 | GRIN Verlag | EAN 9783640822928 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on Demand.…

Taschenbuch. Condition: Neu. PR Analysis of British Petroleum | Christopher Ulph | Taschenbuch | 20 S. | Englisch | 2011 | GRIN Verlag | EAN 9783640822508 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on Demand.…

Taschenbuch. Condition: Neu. Topps Tiles Investment Appraisal | A financial investigation into the investment viability into Topps Tiles | Christopher Ulph (u. a.) | Taschenbuch | 28 S. | Englisch | 2011 | GRIN Verlag | EAN 9783640833979 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on Demand. …