Tonnis Robert (26 results)
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Fulda, 36 entries in the bibliography, language: English, abst…ract: It seems that the mass of consumers break up into many heterogeneous sub-groups. Researchers and marketing experts strongly believe that in the near future, homogenous customer groups will split up into more and smaller target group segments and each of those segments demand for a unique and certain communication. Against this background and the fact that enterprises have to struggle on homogenous markets with multinational companies in a hard competition; the identification of the exact target group becomes more and more important. The more information the decision-makers have about their target group, the better they can communicate with them. Consequently, an increase in sales is the result. For this reason, the Master-Thesis copes with the innovative psychographic target group approach the Semiometrie. Hereby, 210 selected words reconstruct the psycho-cultural models that constitute the subconscious system of choice and of the identification of desires of respondents. Beside an extensive explanation of the method, a differentiation from selected models is undertaken by the writer. It is the author s greatest concern, on the one hand to provide a very in-depth under-standing of Semiometrie from the theoretical point of view. On the other hand, he is anxious to present a well- and novel understanding of Adidas , NIKE s and Puma s target group by using the Semiometrie. Consequently, the concept of research design is included within the empirical research. Due to collected and provided data by SevenOne Media and TNS Infratest as well as an in-depth analysis and interpretation of these data, the Master-Thesis offers a detailed de-scription of each of those target groups. These results are as well supported by illustrations of the Two-Dimensional Reference Map including a connection with value fields. Moreover, the nearness of the researched brands to TV broadcaster is demonstrated as well as socio-demographic cognitions. Hereby, it has been discovered that the brands and various target groups have some commonness. However, the differences between each brand and several target groups overbalance the results. Thus, it is evident that Semiometrie is able to provide a terrific and novel understanding of the researched brands with its target groups because at first sight the brands and their target groups still seem to be similar.
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Taschenbuch. Condition: Neu. Psychographic target group analysis on the basis of an empirical research for the brands Adidas, NIKE and Puma using the innovative approach of the Semiometrie | Robert Tönnis | Taschenbuch | 168 S. | Englisch | 2008 | GRIN Verlag | EAN 9783640113293 | Verantwortliche Person für die EU: GRIN Publishi…ng GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu.
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Seller: Buchpark, Trebbin, GermanyBuchpark
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Condition: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Master's Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Applied Sciences Fulda, language: English, abstract: It seems that the mass of consumers break up into many het…erogeneous sub-groups. Researchers and marketing experts strongly believe that in the near future, homogenous customer groups will split up into more and smaller target group segments ¿ and each of those segments demand for a unique and certain communication. Against this background and the fact that enterprises have to struggle on homogenous markets with multinational companies in a hard competition; the identification of the exact target group becomes more and more important. The more information the decision-makers have about their target group, the better they can communicate with them. Consequently, an increase in sales is the result. For this reason, the Master-Thesis copes with the innovative psychographic target group approach ¿ the Semiometrie. Hereby, 210 selected words reconstruct the psycho-cultural models that constitute the subconscious system of choice and of the identification of desires of respondents. Beside an extensive explanation of the method, a differentiation from selected models is undertaken by the writer. It is the author¿s greatest concern, on the one hand to provide a very in-depth under-standing of Semiometrie from the theoretical point of view. On the other hand, he is anxious to present a well- and novel understanding of Adidas¿, NIKE¿s and Pumäs target group by using the Semiometrie. Consequently, the concept of research design is included within the empirical research. Due to collected and provided data by SevenOne Media and TNS Infratest as well as an in-depth analysis and interpretation of these data, the Master-Thesis offers a detailed de-scription of each of those target groups. These results are as well supported by illustrations of the Two-Dimensional Reference Map including a connection with value fields. Moreover, the nearness of the researched brands to TV broadcaster is demonstrated as well as socio-demographic cognitions. Hereby, it has been discovered that the brands and various target groups have some commonness. However, the differences between each brand and several target groups overbalance the results. Thus, it is evident that Semiometrie is able to provide a terrific and novel understanding of the researched brands with its target groups because at first sight the brands and their target groups still seem to be similar.
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Condition: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Master's Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Applied Sciences Fulda, language: English, abstract: It seems that the mass of consumers break up into…many heterogeneous sub-groups. Researchers and marketing experts strongly believe that in the near future, homogenous customer groups will split up into more and smaller target group segments ¿ and each of those segments demand for a unique and certain communication. Against this background and the fact that enterprises have to struggle on homogenous markets with multinational companies in a hard competition; the identification of the exact target group becomes more and more important. The more information the decision-makers have about their target group, the better they can communicate with them. Consequently, an increase in sales is the result. For this reason, the Master-Thesis copes with the innovative psychographic target group approach ¿ the Semiometrie. Hereby, 210 selected words reconstruct the psycho-cultural models that constitute the subconscious system of choice and of the identification of desires of respondents. Beside an extensive explanation of the method, a differentiation from selected models is undertaken by the writer. It is the author¿s greatest concern, on the one hand to provide a very in-depth under-standing of Semiometrie from the theoretical point of view. On the other hand, he is anxious to present a well- and novel understanding of Adidas¿, NIKE¿s and Pumäs target group by using the Semiometrie. Consequently, the concept of research design is included within the empirical research. Due to collected and provided data by SevenOne Media and TNS Infratest as well as an in-depth analysis and interpretation of these data, the Master-Thesis offers a detailed de-scription of each of those target groups. These results are as well supported by illustrations of the Two-Dimensional Reference Map including a connection with value fields. Moreover, the nearness of the researched brands to TV broadcaster is demonstrated as well as socio-demographic cognitions. Hereby, it has been discovered that the brands and various target groups have some commonness. However, the differences between each brand and several target groups overbalance the results. Thus, it is evident that Semiometrie is able to provide a terrific and novel understanding of the researched brands with its target groups because at first sight the brands and their target groups still seem to be similar.
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Seller: Buchpark, Trebbin, GermanyBuchpark
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Condition: Sehr gut. Zustand: Sehr gut | Seiten: 52 | Sprache: Deutsch | Produktart: Bücher | Forschungsarbeit aus dem Jahr 2006 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Hochschule Fulda, Veranstaltung: Quantitative Methoden/ Software- und Medien Anwendung, Sprache: Deutsch, Abstract: Viele Autohäu…ser in der Branche sind der Meinung, dass es immer weniger Kunden unter 30 Jahren gibt, die sich ein Auto im Autohaus kaufen. Dies begründen sie dadurch, dass die Arbeitslosigkeit in dieser Altersschicht steigt, die Einkommen sinken und sie immer unloyaler gegenüber einem Autohaus sind. Dies war insbesondere in der Vergangenheit der Fall, doch durch Werte- und Einstellungsveränderungen ist es schwieriger geworden, einen festen Kundenstamm in dieser Altersschicht aufzubauen. Allerdings handelt es sich dabei um allgemeine Aussagen vieler Autohausbesitzer, für die es keinerlei empirische Beweise gibt. Es wird unterstellt, dass es jedoch kein allgemeines oder branchenbezogenes Problem ist, sondern dieses Phänomen ein autohausspezifisches Problem bei diversen Autohäusern darstellt. Aus diesem Grund wurde ein Fragebogen ausgearbeitet, der das Kaufverhalten beim Automobilkauf in der Altersgruppe 18-30 Jahre zuerst im Allgemeinen untersucht. Im zweiten Teil des Fragebogens wird dann ein Autohaus aus der Region Fulda exemplarisch ausgewählt, welches drei weiteren Autohäusern aus dem Landkreis Fulda gegenübergestellt wird. Hierbei entschied sich der Forscher, dass es sich bei allen vier Autohäusern um VWAutohäuser handeln soll, um so zum einen eine bessere Vergleichbarkeit zu garantieren. Zum anderen entschied er sich für die Marke VW, da diese im Landkreis Fulda mit vier Autohäusern vertreten ist und sich somit die Autohäuser untereinander vergleichen lassen. Des Weiteren erfuhr der Forscher aus einer nicht sicheren Quelle, dass explizit das VWZentrum Fulda angeblich ein ähnlich gelagertes Problem besitzt, da das Durchschnittsalter ihres Kundenstamms über 50 Jahre beträgt. So kann sich in nicht all zu ferner Zukunft das Problem ergeben, dass die Stammkunden aus dem Kundenstamm raus fallen, gleichzeitig sich aber zu wenig Jüngere darin befinden und sie deshalb mit einem schrumpfenden Kundenstamm konfrontiert werden. Deshalb wird diese Aussage auch auf die Richtigkeit für dieses Autohaus untersucht sowie die potentiellen Gründe erforscht. Weiter ist zu erwähnen, dass diese Marktforschung im Rahmen des Moduls ¿Quantitative Methoden¿ der University of Applied Science in Fulda erstellt wird.
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Seller: Buchpark, Trebbin, GermanyBuchpark
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Condition: Hervorragend. Zustand: Hervorragend | Seiten: 56 | Sprache: Deutsch | Produktart: Bücher | Studienarbeit aus dem Jahr 2003 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Fontys University of Applied Sciences, Veranstaltung: Individual Topic, Sprache: Deutsch, Abstract: Immer mehr Unternehmen s…ind davon überzeugt, dass sich durch die regelmäßige Einführung neuer Produkte der Unternehmenserfolg verbessern lässt. Zum einen werden dadurch Produkte, die sich bereits in der Sättigungsphase ihres Lebenszyklus befinden rechtzeitig abgelöst, und zum anderen kann man sich durch neue Produkte auch neue Märkte erschließen und deren Potential ausschöpfen. Aber die Floprate, das heißt der Anteil von Fehlschlägen bei der Einführung neuer Produkte, beträgt je nach Markt zwischen 33% und 90%. Mit ein Grund dafür sind die hohe Marktsättigung, die Globalisierung der Märkte und die damit verbundene Verschärfung des Wettbewerbsdrucks. Vor diesem Hintergrund haben Marken und deren Management in den letzten Jahren zunehmend an Bedeutung in der Unternehmenspolitik erlangt. Die eingesetzte Markenstrategie wird von Markenartikelherstellern als Schlüsselfaktor für den Erfolg neuer Produkte und die Marke selbst oft als wichtigstes absatzpolitisches Instrument einer Unternehmung bezeichnet. Auf der Suche nach Möglichkeiten die Erfolgsaussichten neuer Produkte zu verbessern, bietet sich infolgedessen auch die Bildung von Markenkooperationen an. Durch die Erfassung und Strukturierung möglicher Formen von Markenkooperationen soll deshalb deren Bedeutung für das heutige Marketing ausgearbeitet werden. "Derzeit ist der Erfolgsfaktor Marke in aller Munde. Die Markenführung erfährt eine ungeahnte Renaissance¿ (vgl. Meffert 2000, S. III). Diese Aussage Mefferts zeigt, dass sich auf Dauer nur starke Marken, die das Verhalten von Käufern beeinflussen und steuern, erfolgreich behaupten und die neuen Marktbedingungen meistern können. Durch Markenpartnerschaften können Image und Marktposition der beteiligten Marken gestärkt werden, indem die Synergien der Partner genutzt werden. Die Kombination der Marke mit externen Ressourcen und mit externen Partnern gemeinschaftlich zu nutzen ist somit ein zukunftsweisender Weg. Denn gleichzeitig gewinnen Problemlösungen in Form von Produktbündelungen gegenüber den reinen Produktangeboten an Bedeutung. Um diesen Bedarf an Lösungen zu decken, wird in Zukunft stärker als bisher die Zusammenarbeit auch auf der Marketing-Ebene erforderlich werden. Daher bietet die Markenkooperation eine strategische Lösung für die genannten Problemstellungen.
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Fulda, 36 entries in the bibliography, languag…e: English, abstract: It seems that the mass of consumers break up into many heterogeneous sub-groups. Researchers and marketing experts strongly believe that in the near future, homogenous customer groups will split up into more and smaller target group segments and each of those segments demand for a unique and certain communication. Against this background and the fact that enterprises have to struggle on homogenous markets with multinational companies in a hard competition; the identification of the exact target group becomes more and more important. The more information the decision-makers have about their target group, the better they can communicate with them. Consequently, an increase in sales is the result. For this reason, the Master-Thesis copes with the innovative psychographic target group approach the Semiometrie. Hereby, 210 selected words reconstruct the psycho-cultural models that constitute the subconscious system of choice and of the identification of desires of respondents. Beside an extensive explanation of the method, a differentiation from selected models is undertaken by the writer. It is the author s greatest concern, on the one hand to provide a very in-depth under-standing of Semiometrie from the theoretical point of view. On the other hand, he is anxious to present a well- and novel understanding of Adidas , NIKE s and Puma s target group by using the Semiometrie. Consequently, the concept of research design is included within the empirical research. Due to collected and provided data by SevenOne Media and TNS Infratest as well as an in-depth analysis and interpretation of these data, the Master-Thesis offers a detailed de-scription of each of those target groups. These results are as well supported by illustrations of the Two-Dimensional Reference Map including a connection with value fields. Moreover, the nearness of the researched brands to TV broadcaster is demonstrated as well as socio-demographic cognitions. Hereby, it has been discovered that the brands and various target groups have some commonness. However, the differences between each brand and several target groups overbalance the results. Thus, it is evident that Semiometrie is able to provide a terrific and novel understanding of the researched brands with its target groups because at first sight the brands and their target groups still seem to be similar. 168 pp. Englisch.
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Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Master's Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Applied Sciences Fulda, language: English, abstract: It seems that the mass of consumers break up i…nto many heterogeneous sub-groups. Researchers and marketing experts strongly believe that in the near future, homogenous customer groups will split up into more and smaller target group segments ¿ and each of those segments demand for a unique and certain communication. Against this background and the fact that enterprises have to struggle on homogenous markets with multinational companies in a hard competition; the identification of the exact target group becomes more and more important. The more information the decision-makers have about their target group, the better they can communicate with them. Consequently, an increase in sales is the result.For this reason, the Master-Thesis copes with the innovative psychographic target group approach ¿ the Semiometrie. Hereby, 210 selected words reconstruct the psycho-cultural models that constitute the subconscious system of choice and of the identification of desires of respondents. Beside an extensive explanation of the method, a differentiation from selected models is undertaken by the writer.It is the author¿s greatest concern, on the one hand to provide a very in-depth under-standing of Semiometrie from the theoretical point of view. On the other hand, he is anxious to present a well- and novel understanding of Adidas¿, NIKE¿s and Pumäs target group by using the Semiometrie. Consequently, the concept of research design is included within the empirical research.Due to collected and provided data by SevenOne Media and TNS Infratest as well as an in-depth analysis and interpretation of these data, the Master-Thesis offers a detailed de-scription of each of those target groups. These results are as well supported by illustrations of the Two-Dimensional Reference Map including a connection with value fields. Moreover, the nearness of the researched brands to TV broadcaster is demonstrated as well as socio-demographic cognitions. Hereby, it has been discovered that the brands and various target groups have some commonness. However, the differences between each brand and several target groups overbalance the results. Thus, it is evident that Semiometrie is able to provide a terrific and novel understanding of the researched brands with its target groups because at first sight the brands and their target groups still seem to be similar.Books on Demand GmbH, Überseering 33, 22297 Hamburg 168 pp. Englisch.
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