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Webworks: Advertising
Published by Rockport Publishers January 2000, 2000
ISBN 10: 1564965643 ISBN 13: 9781564965646
Language: English
Trade Paperback. Condition: Used - Very Good. From fundamental content and structure to alternative ways of presenting material, Web Works: Advertising explores branding on the Web. This informative book presents a variety of hard-sell and soft-sell approaches used by the most successful advertisers on the Web.
