From fundamental content and structure to alternative ways of presenting material, Web Works: Advertising explores branding on the Web. This informative book presents a variety of hard-sell and soft-sell approaches used by the most successful advertisers on the Web. Seller Inventory # 258822

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Bibliographic Details

Title: Webworks: Advertising

Publisher: Rockport Publishers January 2000

Publication Date: 2000

Binding: Trade Paperback

Condition: Used - Very Good

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Synopsis:

From fundamental content and structure to alternative ways of presenting material, this volume explores branding on the Web. It presents a variety of hard-sell and soft-sell approaches used by the most successful advertisers on the Web.'

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