Sunanda Mongia (10 results)

Paperback. Condition: New.

Condition: New. pp. xiii + 282.

Condition: New. pp. xiii + 282 Index 1st Edition.

Condition: New. pp. xiii + 282 Acknowledgements.

Hardcover. Condition: New. ISBN: 9788176464697.

Hardbound. Condition: As New. New. Contents Preface. 1. Introduction fabricating a nation. 2. Spiritual India the Dharma Kshetra. 3. Feminization of India Virata Deha of Bharat Mata. 4. The Englishing of India Chhappan Bhog on a Platter. 5. Conclusion fabricating a country in the age of globalism. Bibliography. Appendix. Index. Being precisely located no nation escapes positioning in the global order. And a nation inevitably sells itself before it sells its products. Brand India is about how India has marketed itself to the west/rest. This begins with a process of self definition constructing accumulative narratives of images origins and essences. Definitions are differential and they show that nations are matchless on the globe. National definitions are also dynamic incessant and each narrative is a chronoscopic freeze of the nation's current meaningfulness. If we were to thus ask the question What is India of the many answers one would be that India is spiritual a definition classically antique and stylishly modern. India is also mother recently transformed into Miss India is also the land of deva bhasa Sanskrit banished by loka bhasas vernaculars banished by Hindi/Hindustani and lately by the world conquering jag bhasa English. National definitions are constructed in communal history philosophy culture and literature and are thus initiations into post colonial literary studies. One is not to suppose that such narratives are topics of impenetrable academics. For when they shift from the textual to the actual abstract to material they redefine the country as a brand. Thus brand India has its TINA (There Is No Alternative) factor imparting value to all its products. So now if we question why India after selling Yoga for ages is also selling cars or is becoming the current investment destination or why Indian English is accentuated in call centres we find that another master narrative of India is being fabricated. It is a narrative of materiality making India the global flavour of the season. 282 pp.

Paperback. Condition: new. Paperback. South Asians sincerely and collectively believe that a touch of desi ghee makes every dish perfect. And just like our ghee, so is our Desi culture: nothing is better. Historical claims of cultural permanence and perfection are common across societies, and South Asia is no exception. That's why we're comfortable with cultural shifts-because we believe they won't shake our foundations. A change in dress or spices doesn't mean our core values and identities are changing.For the South Asian community, the word Desi is a directional arrow pointing to the culture of an ancestral home - a village, town, country, or even just a patch of land. No matter where a self-exiled Desi lives in the world, their culture points back to "home."In the 21st century, both domestic and global mobility have increased for the South Asian diaspora, accelerating the speed of cultural transformation. It's not just immigrants; internal migrants moving from one region to another also face challenges to their well-established customs.At such moments, even Desis who believe in the timelessness of their culture are forced to confront its cracks under the pressure of change. This leads to both cultural disruption and opportunities for renewal and reinvention. With change comes a violent reshaping of family structures, relationships, caste categories, gender roles, power dynamics, and economic norms.The stories in Timeless Desipur explore how these traditional structures collapse under pressure from the tension between what is timeless and what is temporary. They reflect the impact of change on relationships, gender roles, marriage, women, social norms, and cultural habits. Sometimes, tradition wins - but it emerges bruised and bloodied in the process.People may disappear, but their words and memories linger - often enlarged by the magnifying lens of passing time. The situations in the stories might seem fictional, but they are deeply probable. All one has to do is glance at newspaper snippets or filler segments on television to remember that truth is sometimes stranger than fiction. These stories are often inspired by one-paragraph news items - like the girl in Premvati who may have been murdered by her brothers. Doesn't that happen all the time? Or the father who rapes his daughter to protect a son's inheritance rights - is that really so unimaginable?But not all change is violent or tragic. Characters like Mrs. and Mr. Singh in Desis in Little Apple, or the girl in Married to Canada, show us a more joyful, vibrant side of cultural transformation.At a time when South Asians are more visible than ever around the globe - sparking admiration, confusion, and controversy - this collection serves both as a window into Desi culture and an act of self-reflection. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Paperback. Condition: New.

Paperback. Condition: new. Paperback. South Asians sincerely and collectively believe that a touch of desi ghee makes every dish perfect. And just like our ghee, so is our Desi culture: nothing is better. Historical claims of cultural permanence and perfection are common across societies, and South Asia is no exception. That's why we're comfortable with cultural shifts-because we believe they won't shake our foundations. A change in dress or spices doesn't mean our core values and identities are changing.For the South Asian community, the word Desi is a directional arrow pointing to the culture of an ancestral home - a village, town, country, or even just a patch of land. No matter where a self-exiled Desi lives in the world, their culture points back to "home."In the 21st century, both domestic and global mobility have increased for the South Asian diaspora, accelerating the speed of cultural transformation. It's not just immigrants; internal migrants moving from one region to another also face challenges to their well-established customs.At such moments, even Desis who believe in the timelessness of their culture are forced to confront its cracks under the pressure of change. This leads to both cultural disruption and opportunities for renewal and reinvention. With change comes a violent reshaping of family structures, relationships, caste categories, gender roles, power dynamics, and economic norms.The stories in Timeless Desipur explore how these traditional structures collapse under pressure from the tension between what is timeless and what is temporary. They reflect the impact of change on relationships, gender roles, marriage, women, social norms, and cultural habits. Sometimes, tradition wins - but it emerges bruised and bloodied in the process.People may disappear, but their words and memories linger - often enlarged by the magnifying lens of passing time. The situations in the stories might seem fictional, but they are deeply probable. All one has to do is glance at newspaper snippets or filler segments on television to remember that truth is sometimes stranger than fiction. These stories are often inspired by one-paragraph news items - like the girl in Premvati who may have been murdered by her brothers. Doesn't that happen all the time? Or the father who rapes his daughter to protect a son's inheritance rights - is that really so unimaginable?But not all change is violent or tragic. Characters like Mrs. and Mr. Singh in Desis in Little Apple, or the girl in Married to Canada, show us a more joyful, vibrant side of cultural transformation.At a time when South Asians are more visible than ever around the globe - sparking admiration, confusion, and controversy - this collection serves both as a window into Desi culture and an act of self-reflection. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.