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Published by Emerald Publishing Limited, 2025
ISBN 10: 1835491103 ISBN 13: 9781835491102
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Language: English
Published by Emerald Publishing Limited, 2024
ISBN 10: 1835490026 ISBN 13: 9781835490020
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Published by Emerald Publishing Limited, 2024
ISBN 10: 1835490026 ISBN 13: 9781835490020
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Language: English
Published by Emerald Publishing Limited, 2024
ISBN 10: 1835490026 ISBN 13: 9781835490020
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Language: English
Published by Emerald Publishing Limited, 2024
ISBN 10: 1835490026 ISBN 13: 9781835490020
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Language: English
Published by Emerald Publishing Limited, 2024
ISBN 10: 1835490026 ISBN 13: 9781835490020
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Language: English
Published by Emerald Publishing Limited, 2024
ISBN 10: 1835490026 ISBN 13: 9781835490020
Seller: Ria Christie Collections, Uxbridge, United Kingdom
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Language: English
Published by Emerald Publishing Limited, 2026
ISBN 10: 1836627831 ISBN 13: 9781836627838
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Published by Emerald Publishing Limited, 2025
ISBN 10: 1835491103 ISBN 13: 9781835491102
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Published by Emerald Publishing Limited, 2024
ISBN 10: 1835490026 ISBN 13: 9781835490020
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hardcover. Condition: New.
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Published by Emerald Publishing Limited, 2025
ISBN 10: 1835491103 ISBN 13: 9781835491102
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Language: English
Published by Emerald Publishing Limited, 2023
ISBN 10: 1837530238 ISBN 13: 9781837530236
Seller: Brook Bookstore On Demand, Napoli, NA, Italy
Condition: new.
Language: English
Published by Emerald Publishing Limited, 2025
ISBN 10: 1835491103 ISBN 13: 9781835491102
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Language: English
Published by Emerald Publishing Limited, 2024
ISBN 10: 1835490026 ISBN 13: 9781835490020
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Language: English
Published by Emerald Publishing Limited, 2023
ISBN 10: 1837530238 ISBN 13: 9781837530236
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Language: English
Published by Emerald Publishing Limited, 2023
ISBN 10: 1837530238 ISBN 13: 9781837530236
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Language: English
Published by Emerald Publishing Limited, GB, 2024
ISBN 10: 1835490026 ISBN 13: 9781835490020
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
Hardback. Condition: New. Market Grooming: The Dark Side of AI Marketing marks a paradigm shift in the field of marketing. This thought-provoking scholarly work examines how customers, markets and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.This comprehensive collection of research articles covers various aspects of AI and its impact on marketing, consumer behavior, and market grooming. It delves into the views and attitudes of consumers in the AI era, as well as the negotiation tactics and misbehaviors observed in digital AI marketing. The impact of AI, machine learning, and the Internet of Things on business and marketing models is thoroughly explored, including both positive and negative effects on individuals, communities, and different domains like social, politico-legal, and ethical spheres. The collection further examines customer relationships management (CRM) and the consequences of AI implementation in marketing and market grooming, highlighting the need for anti-data mining practices. Lastly, it addresses the challenges, concerns, and strategic directions for achieving ethic-socio-sustainable marketing using technology, especially in the context of Industry 5.0.With contributions from experts in universities and institutions worldwide, this work offers valuable insights for regulators, marketers, governments, and communities in navigating the ever-evolving landscape of AI-driven marketing and market grooming.
Language: English
Published by Emerald Publishing Limited, 2025
ISBN 10: 1835491103 ISBN 13: 9781835491102
Seller: Brook Bookstore On Demand, Napoli, NA, Italy
Condition: new.
Language: English
Published by Emerald Publishing Limited, 2024
ISBN 10: 1835490026 ISBN 13: 9781835490020
Seller: Brook Bookstore On Demand, Napoli, NA, Italy
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Language: English
Published by Emerald Publishing Limited, 2024
ISBN 10: 1835490026 ISBN 13: 9781835490020
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Published by Emerald Publishing Limited, GB, 2023
ISBN 10: 1837530238 ISBN 13: 9781837530236
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Hardback. Condition: New. Governments, communities, and developers are considering the use of ICT, renewable energies, and a host of other technologies to build smart cities that meet the economic, social, environmental, and cultural needs of the present as well as the future. However, are our cities ready for this technological shift? Can we put expansion behind us and focus on sustainability and re-generatability? Are the technologies themselves enough to create real impact and an overall healthier planet?Acknowledging the smart cities phenomenon not as a future goal but as an active part of our present, this book critically examines the strategies, business models, practices, tools, and actions needed to ensure that smart cities deliver the solutions they promise.
Language: English
Published by Emerald Publishing Limited, 2024
ISBN 10: 1835490026 ISBN 13: 9781835490020
Seller: Majestic Books, Hounslow, United Kingdom
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Language: English
Published by Emerald Publishing Limited, 2025
ISBN 10: 1835491103 ISBN 13: 9781835491102
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New.
Language: English
Published by Emerald Publishing Limited, 2026
ISBN 10: 1836627831 ISBN 13: 9781836627838
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New.
Language: English
Published by Emerald Publishing Limited, 2025
ISBN 10: 1835491103 ISBN 13: 9781835491102
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
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Language: English
Published by Emerald Publishing Limited, GB, 2024
ISBN 10: 1835490026 ISBN 13: 9781835490020
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Hardback. Condition: New. Market Grooming: The Dark Side of AI Marketing marks a paradigm shift in the field of marketing. This thought-provoking scholarly work examines how customers, markets and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.This comprehensive collection of research articles covers various aspects of AI and its impact on marketing, consumer behavior, and market grooming. It delves into the views and attitudes of consumers in the AI era, as well as the negotiation tactics and misbehaviors observed in digital AI marketing. The impact of AI, machine learning, and the Internet of Things on business and marketing models is thoroughly explored, including both positive and negative effects on individuals, communities, and different domains like social, politico-legal, and ethical spheres. The collection further examines customer relationships management (CRM) and the consequences of AI implementation in marketing and market grooming, highlighting the need for anti-data mining practices. Lastly, it addresses the challenges, concerns, and strategic directions for achieving ethic-socio-sustainable marketing using technology, especially in the context of Industry 5.0.With contributions from experts in universities and institutions worldwide, this work offers valuable insights for regulators, marketers, governments, and communities in navigating the ever-evolving landscape of AI-driven marketing and market grooming.
Language: English
Published by Emerald Publishing Limited, 2025
ISBN 10: 1835491103 ISBN 13: 9781835491102
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New.
Language: English
Published by Emerald Publishing Limited, 2025
ISBN 10: 1835491103 ISBN 13: 9781835491102
Seller: Ria Christie Collections, Uxbridge, United Kingdom
£ 100.24
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Language: English
Published by Emerald Publishing Limited, 2024
ISBN 10: 1835490026 ISBN 13: 9781835490020
Seller: Speedyhen, Hertfordshire, United Kingdom
Condition: NEW.
Language: English
Published by Emerald Publishing Limited, 2023
ISBN 10: 1837530238 ISBN 13: 9781837530236
Seller: Ria Christie Collections, Uxbridge, United Kingdom
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