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Published by Cognella Academic Publishing, 2017
ISBN 10: 1516506545 ISBN 13: 9781516506545
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Language: English
Published by Cognella Academic Publishing, 2017
ISBN 10: 1516506545 ISBN 13: 9781516506545
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Language: English
Published by Cognella Academic Publishing, 2017
ISBN 10: 1516506545 ISBN 13: 9781516506545
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Language: English
Published by Cognella, Inc, San Diego, 2017
ISBN 10: 1516506545 ISBN 13: 9781516506545
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Paperback. Condition: new. Paperback. Poised to Respond: A Practical Introduction to Public Relations provides a practical overview of public relations and prepares students to enter the work force ready to respond to public relations management issues. The material is well-grounded in theory, but emphasizes the development of real-world public relations management and campaigns.The book covers key topics including ethical challenges, globalization, issues management, crisis communication, technology, and integrated marketing communication. Students will also learn about diversity, activism, reputation management, and rhetorical approaches.After an introduction to each topic, the material is addressed with a management orientation in mind. Students will consider how public relations managers confront challenges and address decisions that are implemented, what lessons for improvement can be learned, and what the best practices are in a given situation. Case studies provide illustration of the concepts in action.With its broad survey of the field and professional applicability, Poised to Respond Relations is ideal for introductory courses in the discipline. Provides a practical overview of public relations and prepares students to enter the work force ready to respond to public relations management issues. The material is grounded in theory, but emphasizes the development of real-world public relations management and campaigns. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Language: English
Published by Cognella Academic Publishing, 2017
ISBN 10: 1516506545 ISBN 13: 9781516506545
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Paperback. Condition: Brand New. 218 pages. 10.00x7.01x0.46 inches. In Stock.
Language: English
Published by Cognella, Inc, San Diego, 2017
ISBN 10: 1516506545 ISBN 13: 9781516506545
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Paperback. Condition: new. Paperback. Poised to Respond: A Practical Introduction to Public Relations provides a practical overview of public relations and prepares students to enter the work force ready to respond to public relations management issues. The material is well-grounded in theory, but emphasizes the development of real-world public relations management and campaigns.The book covers key topics including ethical challenges, globalization, issues management, crisis communication, technology, and integrated marketing communication. Students will also learn about diversity, activism, reputation management, and rhetorical approaches.After an introduction to each topic, the material is addressed with a management orientation in mind. Students will consider how public relations managers confront challenges and address decisions that are implemented, what lessons for improvement can be learned, and what the best practices are in a given situation. Case studies provide illustration of the concepts in action.With its broad survey of the field and professional applicability, Poised to Respond Relations is ideal for introductory courses in the discipline. Provides a practical overview of public relations and prepares students to enter the work force ready to respond to public relations management issues. The material is grounded in theory, but emphasizes the development of real-world public relations management and campaigns. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Language: English
Published by Cognella Academic Publishing, 2017
ISBN 10: 1516553489 ISBN 13: 9781516553488
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Language: English
Published by Cognella Academic Publishing, 2017
ISBN 10: 1516553489 ISBN 13: 9781516553488
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Language: English
Published by Cognella Academic Publishing, 2017
ISBN 10: 1516506545 ISBN 13: 9781516506545
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Language: English
Published by Cognella Academic Publishing, 2017
ISBN 10: 1516506545 ISBN 13: 9781516506545
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Language: English
Published by Cognella Academic Publishing, 2017
ISBN 10: 1516506545 ISBN 13: 9781516506545
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Language: English
Published by Cognella Academic Publishing, 2017
ISBN 10: 1516506545 ISBN 13: 9781516506545
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Language: English
Published by Cognella Academic Publishing, 2017
ISBN 10: 1516506545 ISBN 13: 9781516506545
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Language: English
Published by Cognella Academic Publishing, 2017
ISBN 10: 1516506545 ISBN 13: 9781516506545
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Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Language: English
Published by Cognella Academic Publishing, 2017
ISBN 10: 1516506545 ISBN 13: 9781516506545
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Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextrnrnPoised to Respond: A Practical Introduction to Public Relations provides a practical overview of public relations and prepares students to enter the work force ready to respond to public relations management issues. The material i.
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Language: English
Published by Cognella Academic Publishing, 2017
ISBN 10: 1516553489 ISBN 13: 9781516553488
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Language: English
Published by Cognella Academic Publishing, 2017
ISBN 10: 1516506545 ISBN 13: 9781516506545
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Taschenbuch. Condition: Neu. Poised to Respond | A Practical Introduction to Public Relations | Brian C Sowa | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2017 | Cognella Academic Publishing | EAN 9781516506545 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
Language: English
Published by Cognella Academic Publishing, 2017
ISBN 10: 1516553489 ISBN 13: 9781516553488
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Language: English
Published by Cognella Academic Publishing, 2017
ISBN 10: 1516506545 ISBN 13: 9781516506545
Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Poised to Respond: A Practical Introduction to Public Relations provides a practical overview of public relations and prepares students to enter the work force ready to respond to public relations management issues. The material is well-grounded in theory, but emphasizes the development of real-world public relations management and campaigns.The book covers key topics including ethical challenges, globalization, issues management, crisis communication, technology, and integrated marketing communication. Students will also learn about diversity, activism, reputation management, and rhetorical approaches.After an introduction to each topic, the material is addressed with a management orientation in mind. Students will consider how public relations managers confront challenges and address decisions that are implemented, what lessons for improvement can be learned, and what the best practices are in a given situation. Case studies provide illustration of the concepts in action.With its broad survey of the field and professional applicability, Poised to Respond Relations is ideal for introductory courses in the discipline.Brian Sowa is an associate professor of communication studies at Eastern Illinois University. He earned his Ph.D at Wayne State University, where he was an award-winning instructor. He has also been acting chair of the public relations interest group in the Central States Communication Association. Dr. Sowa recently concluded his term as president of the Central Illinois Chapter of the Public Relations Society of America, of which he is also a member. He also holds membership in the Central States Communication Association and the National Communication Association.
Language: English
Published by Cognella Academic Publishing, 2017
ISBN 10: 1516553489 ISBN 13: 9781516553488
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Published by Cognella Academic Publishing, 2017
ISBN 10: 1516506545 ISBN 13: 9781516506545
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Condition: New. Print on Demand pp. 218.
Language: English
Published by Cognella Academic Publishing, 2017
ISBN 10: 1516506545 ISBN 13: 9781516506545
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Condition: New. Print on Demand pp. 218 2nd edition NO-PA16APR2015-KAP.
Language: English
Published by Cognella Academic Publishing, 2017
ISBN 10: 1516506545 ISBN 13: 9781516506545
Seller: Biblios, Frankfurt am main, HESSE, Germany
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