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Sorgente Abel (1 results)
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Marketing : management : publicidad : la excelencia de los que hacen.
Published by Fundacion Argentina Siglo 21, Cordoba
Tapa Blanda. Condition: New. Disertaciones realizadas durante el Primer Congreso de Marketing, Management y Publicicdad del Centro del Pais, corregidas por los propios disertantes, consultores y empresarios de Argentina, Chile, Brasil y Alemania. Se trataron los casosde Citibank Argentina y Brasil, Sevel, Arcor, Renault, Ogilvy y Mather, Ipsa y McCann Erikson, entre otros. Colaboradores : Diez, Wilensky; Hermida; Terragno, etc. 288 Páginas. 370 gr. Libro.
