Simonson Itamar (21 results)

Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condition: very_good. Fast & Free Shipping â" Very good condition with a clean, sturdy cover and crisp pages. Gently used with only minor shelf wear. May include a few subtle marks, but overall a well-maintained copy ready to enjoy.Supplemental items like CDs or access codes may not be included.

Condition: good. This book is in good condition with very minimal damage. This is an ex-library book with stickers and markings. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.

Condition: Very Good. Signed Copy . Very Good dust jacket. Signed/Inscribed by author on half title page.

Hardcover. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!

Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

hardcover. Condition: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

Paperback. Condition: Very Good. Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework-the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly-yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers' perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.

Condition: Good. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy.

Condition: Very Good.

Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780062215673.

Secondhand, Hardback. , . NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title.Author: Itamar SimonsonFormat: HardbackNumber of Pages: 256Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework-the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly-yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers' perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing. Secondhand, Hardback.

Soft cover. Condition: Very Good. 1st Edition. 840 pp. xx. Stated: "First published 2000". Contents divided into 42 Chapters in 9 Parts: (1) [Editors}, "Choices, Values and Frames"; Part One: PROSPECT THEORY AND EXTENSIONS [Editors] : (2) "Prospect Theory: An Analysis of Decision under Risk"; (3) "Advances in Prospect Theory :Cumulative Representation of Uncertainty"; Part Two: THE UNCERTAINTY EFFECT AND THE WEIGHTING FUNCTION (4) Drazen Prelec; (5) & (6) Tversky and Craig R. Fox; Part III: LOSS AVERSION AND THE VALUE FUNCTION (7) [Editors], "Loss Aversion in Riskless Choice: A Reference-Dependent Model"; (8) Kahneman, Jack L. Knetsch, and Richard H. Thaler; (9) Jack L. Knetsch; (10) Ian Bateman, Alistair Munro, [et al.] "A Test of the Theory of Reference-Dependent Preferences"; (11) Matthew Rabin, "Diminishing Marginal Utility of Wealth Cannot Explain Risk Aversion"; Part Four: FRAMING AND MENTAL ACCOUNTING (12) [Editors], "Rational Choice and the Framing of Decisions"; (13) Eric J. Johnson, John Hershey, [et al.] "Framing, Probability Distortions, and Insurance Decisions"; (14) Thaler, "Mental Accounting Matters"; Part Five APPLICATIONS (15) Thaler, "Toward a Positive Theory of Consumer Choice"; (16) Colin F. Camerer, "Prospect Theory in the Wild: Evidence from the Field"; (17) "Shlomo Benartzi and Thaler, "Myopic Loss Aversion and the Equity Premium Puzzle"; (18) Kahneman, Jack L. Knetsch, and Thaler, "Fairness as a Constraint on Profit Seeking: Entitlements in the Market"; (19) Eldar Shafir, Peter Diamond, and Tvwersky, "Money Illusion"; (20) Camerer, Linda Babcock, George Loewenstein, and Thaler, "Labor Supply of New York City Cab Drivers: One Day at a Time"; Terrance Odean, "Are Investors Reluctant to Realize Their Losses?"; (22) Kahneman and Dan Lovallo, "Timid Choices and Bold Forecasts: A Cognitive Perspective on Risk Taking"; (23) Camerer and Dan Lovallo, "Overconfidence and Excess Entry: An Experimental Approach"; (24) David Cohen and Knesch, "Judicial Choice and Disparities between Measures of Economic Values"; (25) George A. Quattrone and Tversky, "Contrasting Rational and Psychological Analyses of Political Choice"; (26) [Editors], "Conflict Resolution: A Cognitive Perspective"; Part SIX: THE MULTIPLICITY OF VALUE: REVERSALS OF PREFERENCE (27) Paul Slovic, "The Construction of Preference"; (28) Tversky, Shmuel Sattah, and Paul Slovic, "Contingent Weighting in Judgment and Choice"; (29) Tversky and Itamar Simonson, "Context-Dependent Preferences"; (30) Craig R. Fox and Tversky, "Ambiguity Aversion and Comparative Ignorance; (31) Christopher K. Hsee, "Attribute Evaluability: Its Implications for Joint-Separate Evaluation Reversals and Beyond"; Part Seven: CHOICE OVER TIME (32) George F. Loewenstein and Drazen Prelec, "Preferences for Sequences of Outcomes"; (33) ______, "Anomalies in Intertemporal Choice: Evidence and Interpretation"; Part Eight: ALTERNATIVE CONCEPTIONS OF VALUE (34) Eldar Shafir, Simonson, and Tversky, "Reason-Based Choice"; (35) Baruch Fischhoff, "Value Elicitation: Is There Anything in There?"; (36) Kahneman, Ilana Ritov, David Shkade, "Economic Preferences or Attutude Expressions? An Analysis of Dollar Responses to Public Issues"; Part Nine: EXPERIENCED UTILITY AND OBJECTIVE HAPPINESS (37) Kahneman, "Experienced Utility and Objective Happiness: A Moment-Based Approach"; (38) _____., "Evaluation by Moments:Past and Future"; (39) Tversky and Dale Griffin, "Endowments and in Judgments of Well-Being"; (40) . . . "A Bias in the Prediction of Tastes"; (41) . . .'The Effect of Purchase Quantity. ."; (42) . . ."New Challenges to the Rationality Assumptions".; References, Author and Subject Indexes, pp. 775-840. Faults: 39 pp.; of 840 pp have thin line brown underlining or vertical lines in margins; faint tea stain half-title page top and minor, clear waviness in 2" x 1 1/2" area adjacent, echoing, diminishingly, for 3 pp to end of "Contents."Tight biding; tiny outward curls at corners; NO previous owner names or remainder marks. Solid copy.

Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.

Hardcover. Condition: Brand New. 232 pages. 9.00x5.00x1.00 inches. In Stock.

hardcover. Condition: New. In shrink wrap. Looks like an interesting title!

Rústica. Condition: New. Dust Jacket Condition: Nuevo. 1. p ? El consumidor ha cambiado su forma de tomar decisiones de compra ? El marketing tiene que cambiar o será ineficiente ? El valor absoluto es la suma de variables que considera el consumidor al momento de optar por una compra Yen. LIBRO.