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  • Language: English

    Published by Scholastic Inc, 2004

    0439709970 / 9780439709972

    • Softcover

    Seller: Your Online Bookstore, Houston, TX, U.S.A.Your Online Bookstore

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  • Language: English

    Published by Scholastic Inc, 2004

    0439709970 / 9780439709972

    • Softcover

    Seller: Orion Tech, Kingwood, TX, U.S.A.Orion Tech

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    Paperback. Condition: Very Good.

  • Language: English

    Published by Scholastic Inc, 2004

    0439709970 / 9780439709972

    • Softcover

    Seller: Gulf Coast Books, Cypress, TX, U.S.A.Gulf Coast Books

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    Paperback. Condition: Very Good.

  • Language: English

    Published by Scholastic Inc, 2004

    0439709970 / 9780439709972

    • Softcover

    Seller: Your Online Bookstore, Houston, TX, U.S.A.Your Online Bookstore

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    Paperback. Condition: Fair.

  • Language: English

    Published by Scholastic Inc, 2004

    0439709970 / 9780439709972

    • Softcover

    Seller: Gulf Coast Books, Cypress, TX, U.S.A.Gulf Coast Books

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    Paperback. Condition: Fair.

  • Language: English

    Published by Scholastic Inc (edition Standard Edition), 2004

    0439709970 / 9780439709972

    • Softcover

    Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun

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    Condition: Used - Fair

    £ 3.26

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    Paperback. Condition: Fair. Standard Edition. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

  • Language: English

    Published by Penguin Random House Australia, 2003

    1591840139 / 9781591840138

    • Hardcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Used - Very good

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    Hardback. Condition: Very Good. Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.…

  • Language: English

    Published by Scholastic Inc, 2004

    0439709970 / 9780439709972

    • Softcover

    Seller: 3Brothers Bookstore, Egg harbor township, NJ, U.S.A.3Brothers Bookstore

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    Condition: Used - Good

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    Condition: good. Books may contain some notes and highlighting. Supplements such as Access Codes, Cd's Dust Jackets, etc. are not guaranteed with used book purchases.

  • Language: English

    Published by Penguin Random House Australia, 2003

    1591840139 / 9781591840138

    • Hardcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Hardback. Condition: Good. Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.…

  • Language: English

    Published by Scholastic Inc, 2004

    0439709970 / 9780439709972

    • Softcover

    Seller: Zoom Books East, Glendale Heights, IL, U.S.A.Zoom Books East

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    Condition: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

  • Language: English

    Published by Peterson's Guides,U.S., 2003

    0764119745 / 9780764119743

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Used - Good

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    Paperback. Condition: Good. Here is a fundamental introduction to speaking, understanding, and writing in Spanish, with emphasis on oral proficiency. This new edition presents 70 additional pages covering new work units and enlarged grammar sections. Over the years, Barron's popular and widely used Easy Way books have proven themselves to be accessible self-teaching manuals. They have also found their way into many classrooms as valuable and easy-to-use textbook supplements. The titles cover a wide variety of practical and academic topics, presenting fundamental subject matter so that it can be clearly understood and providing a foundation for more advanced study. Easy Way books fulfill many purposes: they help students improve their grades, serve as good test preparation review books, and provide readers working outside classroom settings with practical information on subjects that relate to their occupations and careers.…

  • Language: English

    Published by Portfolio Hardcover, 2006

    1591841232 / 9781591841234

    • Hardcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Used - Very good

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    Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

  • Language: English

    Published by Portfolio Hardcover, 2006

    1591841232 / 9781591841234

    • Hardcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Used - Good

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    Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

  • Language: English

    Published by Portfolio Hardcover, 2006

    1591841232 / 9781591841234

    • Hardcover

    Seller: BookHolders, Towson, MD, U.S.A.BookHolders

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    £ 3.55

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    Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: reprint ] Publisher: Portfolio Hardcover Pub Date: 5/4/2006 Binding: Hardcover Pages: 272 reprint edition.

  • Language: English

    Published by Penguin Putnam Inc, 2008

    1591840708 / 9781591840701

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Used - Very good

    £ 3.66

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    Paperback. Condition: Very Good. Trading up isn't just for the wealthy anymore. These days no one is shocked when a secretary buys silk pyjamas. Or a young professional buys only premium wines. Or a builder splurges [1,500 on a new set of golf clubs. In dozens of categories, these new luxury' brands sell at huge premiums over conventional goods, and in much larger volumes than traditional 'old luxury' goods. Trading Up is the definitive book on this growing trend.'.…

  • Language: English

    Published by Penguin Putnam Inc, 2008

    1591840708 / 9781591840701

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Used - Good

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    Paperback. Condition: Good. Trading up isn't just for the wealthy anymore. These days no one is shocked when a secretary buys silk pyjamas. Or a young professional buys only premium wines. Or a builder splurges [1,500 on a new set of golf clubs. In dozens of categories, these new luxury' brands sell at huge premiums over conventional goods, and in much larger volumes than traditional 'old luxury' goods. Trading Up is the definitive book on this growing trend.'.…

  • Language: English

    Published by Penguin Putnam Inc, 2008

    1591840708 / 9781591840701

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Used - Fair

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    Paperback. Condition: Fair. Trading up isn't just for the wealthy anymore. These days no one is shocked when a secretary buys silk pyjamas. Or a young professional buys only premium wines. Or a builder splurges [1,500 on a new set of golf clubs. In dozens of categories, these new luxury' brands sell at huge premiums over conventional goods, and in much larger volumes than traditional 'old luxury' goods. Trading Up is the definitive book on this growing trend.'.…

  • Language: English

    Published by Penguin Publishing Group, 2008

    1591840708 / 9781591840701

    • Softcover

    Seller: Zoom Books East, Glendale Heights, IL, U.S.A.Zoom Books East

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    Condition: Used - Very good

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    Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

  • Language: English

    Published by Penguin Publishing Group, 2008

    1591840708 / 9781591840701

    • Softcover

    Seller: Your Online Bookstore, Houston, TX, U.S.A.Your Online Bookstore

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    paperback. Condition: Very Good.

  • Language: English

    Published by Penguin Publishing Group, 2008

    1591840708 / 9781591840701

    • Softcover

    Seller: Orion Tech, Kingwood, TX, U.S.A.Orion Tech

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    Condition: Used - Very good

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    paperback. Condition: Very Good.

  • Language: English

    Published by Penguin Publishing Group, 2008

    1591840708 / 9781591840701

    • Softcover

    Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books

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    Condition: Used - Good

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    Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

  • Language: English

    Published by Penguin Publishing Group, 2008

    1591840708 / 9781591840701

    • Softcover

    Seller: More Than Words, Waltham, MA, U.S.A.More Than Words

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    Condition: Used - Very good

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    Condition: Very Good. A bright, square, and overall a nice copy.

  • Language: English

    Published by Penguin Publishing Group, 2008

    1591840708 / 9781591840701

    • Softcover

    Seller: More Than Words, Waltham, MA, U.S.A.More Than Words

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    Condition: Used - Good

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    Condition: Good. A sound copy with only light wear. Overall a solid copy at a great price.

  • Language: English

    Published by Portfolio Hardcover, 2006

    1591841232 / 9781591841234

    • Hardcover

    Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books

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    Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

  • Language: English

    Published by Peterson's Guides,U.S., 1997

    0812096533 / 9780812096538

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Fair.

  • Language: English

    Published by B E S Pub Co, 1997

    0812096533 / 9780812096538

    • Softcover

    Seller: Your Online Bookstore, Houston, TX, U.S.A.Your Online Bookstore

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    Paperback. Condition: Fair.

  • Language: English

    Published by Scholastic Inc, 2004

    0439709970 / 9780439709972

    • Softcover

    Seller: Bay State Book Company, North Smithfield, RI, U.S.A.Bay State Book Company

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    Condition: Used - Good

    £ 4.03

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    Condition: good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing.…

  • Language: English

    Published by Penguin Publishing Group (edition Reprint), 2008

    1591840708 / 9781591840701

    • Softcover

    Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun

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    Paperback. Condition: Fair. Reprint. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

  • Language: English

    Published by Harvard Business Review Press, 2012

    1422187055 / 9781422187050

    • Hardcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Hardback. Condition: Very Good. Meet your new global consumer You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that: * There will be nearly one billion middle-class consumers in China and India within the next ten years? * More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States? * By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes? * The number of billionaires in China has grown from 1 to 115 in the past decade alone? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world's biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it's estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them. This book explains who these consumers are--what they buy and why, how they think and shop, and how their needs and tastes are changing. It takes you into their lives so you can better understand what they want and what they're looking for. Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this book takes you inside the hearts and minds of today's emerging Chinese and Indian consumers--both urban and rural, and across all income levels--positioning your company to win as the next wave of global affluence reaches the marketplace.…

  • Language: English

    Published by Harvard Business Review Press, 2012

    1422187055 / 9781422187050

    • Hardcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Hardback. Condition: Good. Meet your new global consumer You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that: * There will be nearly one billion middle-class consumers in China and India within the next ten years? * More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States? * By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes? * The number of billionaires in China has grown from 1 to 115 in the past decade alone? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world's biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it's estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them. This book explains who these consumers are--what they buy and why, how they think and shop, and how their needs and tastes are changing. It takes you into their lives so you can better understand what they want and what they're looking for. Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this book takes you inside the hearts and minds of today's emerging Chinese and Indian consumers--both urban and rural, and across all income levels--positioning your company to win as the next wave of global affluence reaches the marketplace.…