Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

Silverstein, Michael J.; Fiske, Neil; Butman, John

ISBN 10: 1591840708 ISBN 13: 9781591840701
Published by Penguin Publishing Group (edition Reprint), 2008
Language: English
Condition: Used - Fair Soft cover

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Used - Soft cover

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