Shih (Over 10,000 results)

Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

paperback. Condition: Very Good.

Paperback. Condition: Very Good. ?The power of Clara?s book is that it highlights not only social media practices but fundamental business practices and how company leaders need to entirely rethink customer engagement models. The implications for every business?regardless of industry or geography?of today?s social, connected consumer cannot be overstated. This book provides a powerful vision and a compelling call to action for company leaders everywhere.? ?Ted Mathas, Chairman and CEO, New York Life  Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the rise of Google fifteen years ago. Delegating this opportunity to a social media team is not enough?today?s leaders must personally grasp the tectonic changes arising from today?s social, always-connected customer, and must re-architect business practices and models accordingly.   In The Social Business Imperative, Silicon Valley entrepreneur and renowned thought leader Clara Shih identifies powerful new opportunities created by social media across the entire customer lifecycle. The functional breadth of this book is critical for today?s leaders, who must deliver a consistent experience across every brand touchpoint, from marketing to sales to customer service, online to offline, because that is what the customer expects.   This guide is a must-read for all professionals?from boards of directors to front-line sales managers, and from chief marketing officers to recruiting, IT, and compliance directors?who need to understand the digital transformation taking place not only in their own department but in all departments. Only with this broader understanding can functional leaders effectively collaborate on delivering a cohesive customer experience spanning previous organizational silos.   Going far beyond her global best-seller The Facebook Era, Clara offers unprecedented insights into why and how traditional organizations must re-imagine their existing business processes to capture ?the digital last mile? across social media, mobile messaging apps, the Internet of Everything, and the collaborative economy. Drawing on her immense experience helping Fortune 500 companies operationalize digital transformation to drive measurable uplift in sales and loyalty, Shih also presents powerful new case studies spanning multiple industries and companies from Wells Fargo to Warby Parker.…

Paperback. Condition: Good.

Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Condition: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Condition: Good. ?People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we?ve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them.?--Sheryl Sandberg, Chief Operating Officer, Facebook .A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.?--David Mather, President, Hoovers, Inc. The `90s were about the World Wide Web of information and the power of linking web pages. Today it?s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality. Shih is singularly qualified to write this book: One of the world?s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com?s partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today?s radically new era: The Facebook Era. Join the conversation--www.thefacebookera.com. Fan the book--www.facebook.com/thefacebookera. Right this minute, more than 1.5 million people are on Facebook. They?re interacting with friends--and talking about your brands. They?re learning about your business--and providing valuable information you can use to market and sell. In the Facebook Era, you?re closer to your customers than ever before. Read this book, and then go get them! Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge--helping you get ahead of the curve and ahead of the competition, too. Includes a practical 60-day action plan for positioning your company to win in the Facebook EraFor companies of all sizes, in all industries--and business functions ranging from marketing to operationsBy Clara Shih, creator of Faceconnector, the first business application on FacebookLearn how to?Understand how social networking transforms our personal and professional relationshipsWhy social networking will have business impact comparable to the InternetUse online social networks to hypertarget your customersHone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevanceDefine and implement your optimal social networking brand strategyAsk the right questions, set the right goals and priorities, and execute on itImplement effective governance and complianceUnderstand and mitigate the risks of social networking/Web 2.0 initiatives.…

Paperback. Condition: Very Good. ?People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we?ve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them.?--Sheryl Sandberg, Chief Operating Officer, Facebook .A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.?--David Mather, President, Hoovers, Inc. The `90s were about the World Wide Web of information and the power of linking web pages. Today it?s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality. Shih is singularly qualified to write this book: One of the world?s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com?s partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today?s radically new era: The Facebook Era. Join the conversation--www.thefacebookera.com. Fan the book--www.facebook.com/thefacebookera. Right this minute, more than 1.5 million people are on Facebook. They?re interacting with friends--and talking about your brands. They?re learning about your business--and providing valuable information you can use to market and sell. In the Facebook Era, you?re closer to your customers than ever before. Read this book, and then go get them! Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge--helping you get ahead of the curve and ahead of the competition, too. Includes a practical 60-day action plan for positioning your company to win in the Facebook EraFor companies of all sizes, in all industries--and business functions ranging from marketing to operationsBy Clara Shih, creator of Faceconnector, the first business application on FacebookLearn how to?Understand how social networking transforms our personal and professional relationshipsWhy social networking will have business impact comparable to the InternetUse online social networks to hypertarget your customersHone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevanceDefine and implement your optimal social networking brand strategyAsk the right questions, set the right goals and priorities, and execute on itImplement effective governance and complianceUnderstand and mitigate the risks of social networking/Web 2.0 initiatives.…

Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Condition: like_new. Fast Free Shipping â" Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy.

Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Shih, Vivian (illustrator).

Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Shih, Vivian (illustrator).

hardcover. Condition: Good. Fast shipping and order satisfaction guaranteed. A portion of your purchase benefits Non-Profit Organizations, First Aid and Fire Stations. Shih, Vivian (illustrator).

Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condition: Good. Good condition ex-library book with usual library markings and stickers. Dionysia (illustrator).

Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Condition: good. Fast & Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Dionysia (illustrator).

Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Dionysia (illustrator).

Paperback. Condition: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Hardback. Condition: Very Good.

Hardback. Condition: Good.

Hardcover. Condition: Very Good. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

paperback. Condition: Good.

Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

hardcover. Condition: Very Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.

Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Shih, Vivian (illustrator).

Condition: very_good.