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Handbook of Relationship Marketing
Language: English
Published by SAGE Publications, Incorporated, 1999
ISBN 10: 0761918108 ISBN 13: 9780761918103
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
First Edition
Condition: Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Handbook of Relationship Marketing
Language: English
Published by Sage Publications, Inc, 2000
ISBN 10: 0761918108 ISBN 13: 9780761918103
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:0761918108.
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Condition: New. pp. xvi + 660 Illus.
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International EditionHandbook Of Relationship Marketing
Language: English
Published by Sage Publications India Pvt Ltd, 2002
ISBN 10: 8178291045 ISBN 13: 9788178291048
Condition: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide.
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Handbook Of Relationship Marketing
Language: English
Published by Sage Publications India Pvt Ltd, 2002
ISBN 10: 8178291045 ISBN 13: 9788178291048
Condition: New. Brand New, Softcover edition. This item may ship from the US or our Overseas warehouse depending on your location and stock availability.
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Customer Relationship Management: Emerging Concepts Tools And Applications
Language: English
Published by Mc Graw Hill, 2017
Soft cover. Condition: New. ISBN:9780070435049,Territorial restriction maybe printed on the book. This is an Int'l edition, ISBN and cover may differ from US edition, Contents same as US edition.
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Soft cover. Condition: New. ISBN:9788178291048,670pp.
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International Edition
Paperback. Condition: New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 6-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.
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International Edition
£ 42.76
£ 2.99 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketPaperback. Condition: New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 6-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.
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Condition: As New. Unread book in perfect condition.
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Condition: New.
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Marketing Theory: Evolution And Evaluation, 2nd Ed Ition
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Marketing Theory
Language: English
Published by John Wiley and Sons Inc, US, 2025
ISBN 10: 1394310544 ISBN 13: 9781394310548
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Presents a comprehensive and up-to-date account of the evolution and underlying rationale of marketing theories Marketing is a dynamic discipline, subject to evolutionary changes over time. Over the years, many schools of marketing thought have enriched the discipline. Today, some of the schools are only found in history books, while others have transformed into new, modern schools of thought shaped by changing marketing contexts and the emergence of digital technology. Marketing Theory examines 16 schools of marketing thought that emerged, evolved, and dominated the marketing discipline over the course of a century. Written by a team of noted experts, this acclaimed book provides in-depth evaluations of each school-utilizing a rigorous metatheoretical framework based on scientific criteria such as syntax, semantics, and pragmatics. In this new global expanded edition, Marketing Theory identifies four new schools of marketing thought that have emerged in the past 30 years, each with separate chapters devoted to their assessment. It remains a must-read book for doctoral students in marketing, as well as young scholars and practitioners who want to understand the rationale and theoretical tenets of the various schools and contextualize their role in developing contemporary marketing theory. New to this Edition: New chapters on four new schools of marketing thoughtNew content on contenders for a general theory of marketing: Market Orientation, Service-Dominant Logic, Rule of Three Theory, and Resource Advantage (R-A) Theory of CompetitionNew and expanded coverage of Relationship Marketing, with greater emphasis on R-A TheoryNow includes insightful questions for analysis and advanced-level discussions for every chapter Wiley Advantage: Covers the main concepts and principles underlying marketing theory and practiceProvides a comprehensive typology for the 16 major schools of marketing thoughtDescribes concepts and axioms useful in generating a practical theory of marketing.Offers a practical approach to marketing theory that generates a more realistic view of marketing issuesIllustrates how marketing problems have been solved in the real world of business by connecting theory to practiceIncludes extensive references throughout, including many pioneering yet lesser-known works.
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Marketing Theory: Evolution And Evaluation, 2nd Ed Ition
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Condition: As New. Unread book in perfect condition.
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Marketing Theory: Evolution and Evaluation
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. 2025. 2nd Edition. paperback. . . . . .
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Condition: New.
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Research in Marketing
Language: English
Published by Emerald Publishing Limited, 1997
ISBN 10: 0762302844 ISBN 13: 9780762302840
Condition: New.
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Condition: New.
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Research in Marketing
Language: English
Published by Emerald Publishing Limited, 1997
ISBN 10: 0762302844 ISBN 13: 9780762302840
Condition: As New. Unread book in perfect condition.
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Designing Competitive Strategies for Global Marketing (Research in Marketing, 14)
Language: English
Published by Emerald Publishing Limited, 1998
ISBN 10: 0762305509 ISBN 13: 9780762305506
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 103.79
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Research in Marketing
Language: English
Published by Emerald Publishing Limited, 1997
ISBN 10: 0762302844 ISBN 13: 9780762302840
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 103.78
£ 15 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New.
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Research in Marketing
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 103.78
£ 15 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New.
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Condition: New. 2nd edition NO-PA16APR2015-KAP.
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Research in Marketing
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 109.52
£ 15 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
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Research in Marketing
Language: English
Published by Emerald Publishing Limited, 1997
ISBN 10: 0762302844 ISBN 13: 9780762302840
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 115.46
£ 15 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
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Condition: New. 2025. 2nd Edition. paperback. . . . . . Books ship from the US and Ireland.
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Research in marketing
Language: English
Published by Emerald Publishing Limited, US, 1997
ISBN 10: 0762302844 ISBN 13: 9780762302840
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
£ 135.25
Free Shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketHardback. Condition: New. This is the 13th volume in the series on "Research in Marketing".
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Condition: New. Brand new! Please provide a physical shipping address.
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Research in Marketing : Theoretical Foundations in Marketing Ithics
Language: English
Published by Emerald Publishing Limited, 1999
ISBN 10: 0762305665 ISBN 13: 9780762305667
Condition: New.
