S C Gaur (35 results)
Language: English
Published by Indian Council of Agricultural Research, 2017
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Language: English
Published by Indian Council of Agricultural Research, 2017
- Softcover
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Published by Indian Council of Agricultural Research
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Published by Indian Council of Agricultural Research
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Published by Indian Council of Agricultural Research
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- Hardcover
- First Edition
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Hardcover. Condition: New. Dust Jacket Condition: New. 1st Edition. Contents: 1. Agribusiness : introduction. 2. Agriculture market. 3. Market structure-meaning. 4. Producer's surplus. 5. Market segmentation. 6. Market research. 7. Marketing. 8. Marketing strategy and environment. 9. Marketing principles. 10. Marketing channels…and agencies. 11. Market integration, efficiency, costs margins and price spread. 12. Marketing research. 13. Marketing and advertising. 14. Agricultural marketing. 15. Cooperation and cooperatives in agricultural marketing in India. 16. Government organization and support for marketing. Glossary. A market is a place, which allows the purchaser and the seller to invent and gather information and lets them carry out exchange of various products and services. In other words the market refers to a place where the trading of goods takes place. Market structure is the number of individuals in a certain market who are potential buyers and /or sellers of a product or service. Companies are interested in knowing the market size before launching a new product or service in an area. Marketing includes marketing research. It includes research into new products, or modes of distribution such as via the internet. It is the function that links the consumer, customer and public to the marketer through information-information used to identify and define marketing opportunities and problems, generate refine, and evaluate marketing actions, monitor marketing performance, and improve understanding of marketing as a process. (jacket).
Published by Forest Research Institute, 1990
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Add to basketHardcover. Condition: As New. Contents : Foreword by Dr. R. V. Singh Preface Introduction Rhizome Culm Culm-sheath Culm-branching Flowering/seeding Importance Classification Propagation By means of seeds Seed germination and longevity Seedling vigour Vegetative means Seedling multiplication Offset and clump-divisions Rhizome cut…tings Layering Culm cuttings Pre-rooted and pre-rhizomed branch cuttings Branch cuttings and nodal-bud-chips An Account Of The Species Literature cited Index of scientific names Indes of vernacular names Index of English names.
