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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Financial Times Series)
Published by Wharton School Publishing, 2008
ISBN 10: 0273722034 ISBN 13: 9780273722038
Language: English
Paperback. Condition: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
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Hardcover. Condition: Very Good. Wharton on Dynamic Competitive Strategy (Critical America) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
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Wharton on Dynamic Competitive Strategy
Published by Wiley & Sons, Incorporated, John, 1997
ISBN 10: 0471172073 ISBN 13: 9780471172079
Language: English
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages.
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Key Marketing Metrics : The 50+ Metrics Every Manager Needs to Know
Published by Pearson Education, Limited, 2008
ISBN 10: 0273722034 ISBN 13: 9780273722038
Language: English
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Wharton on Dynamic Competitive Strategy
Published by Wiley & Sons, Incorporated, John, 1997
ISBN 10: 0471172073 ISBN 13: 9780471172079
Language: English
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Wharton on Dynamic Competitive Strategy
Published by Wiley & Sons, Incorporated, John, 2004
ISBN 10: 0471689572 ISBN 13: 9780471689577
Language: English
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
First Edition
Condition: Very Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Wharton on Dynamic Competitive Strategy
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
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Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
Published by Marketing Science Institute, 2006
ISBN 10: 0965711471 ISBN 13: 9780965711470
Language: English
£ 2.47
Convert currency£ 3.04 shipping from Germany to United KingdomQuantity: 1 available
Add to basketCondition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
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£ 3.36
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Add to basketCondition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
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£ 3.36
Convert currency£ 3.04 shipping from Germany to United KingdomQuantity: 1 available
Add to basketCondition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
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Wharton on Dynamic Competitive Strategy (Critical America)
Published by John Wiley & Sons Inc, United States, New York, 1997
ISBN 10: 0471172073 ISBN 13: 9780471172079
Language: English
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. WHARTON on DYNAMIC COMPETITIVE STRATEGY "A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, and competitors with the object of making the right moves in a dynamically changing competitive landscape." -Philip Kotler S.C. Johnson & Sons Distinguished Professor of International Marketing J. L. Kellogg Graduate School of Management Northwestern University. "An ambitious and welcomed effort at addressing strategy from an interdisciplinary perspective." -Professor Don Lehmann Columbia University Graduate School of Business. "Wharton on Dynamic Competitive Strategy weaves together an unprecedented interdisciplinary analysis of competitive strategies that any global manager should consider indispensable reading.An impressive book." -Jon M. Huntsman, Sr. Chairman and CEO Huntsman Corporation. "Provocative and meaningful . . . Provides an excellent framework for formulating strategy." -Sam Morasca Vice President, Marketing Shell Oil Products Company. "A Rosetta stone for strategy. Read it and keep it by your side!" -Dale Moss Executive Vice President, Sales and Marketing USA British Airways, New York The competitive challenges facing you are more complex and fast-moving than ever. This environment demands dynamic competitive strategies-strategies that anticipate and adjust to competitors' countermoves, shifting customer demands, and changes in the business world. Wharton on Dynamic Competitive Strategy offers new perspectives on competitive strategy from a distinguished group of faculty at Wharton and other leading business schools around the world. This book presents the best insights from decades of research in key areas such as competitive strategy, simulations, game theory, scenario planning, public policy, and market-driven strategy. It represents the most cohesive collection of insights on strategy ever assembled by a leading school of business. Developed for the thinking manager, Wharton on Dynamic Competitive Strategy provides deep insights into the true dynamics of competition. In contrast to popular, quick-fix formulas for strategic success, this book provides perspectives that will help you better understand the underlying dynamics of competitive interactions and make better strategic decisions in a rapidly changing and uncertain world. The insights and approaches presented here are illustrated with real-world examples which demonstrate how these approaches can be applied to your strategic challenges. These chapters will help you better address key strategic issues such as: * Anticipating competitors' responses using game theory, simulations, scenario planning, conjoint analysis, and other tools-and designing the best strategy in light of these expected responses * Planning for multiple rounds of competition in the way that chess players think through multiple moves * Understanding how changes in technology and public policy or moves by competitors can undermine your current advantages or neutralize future advantages * Broadening your range of options for reacting to moves by competitors * Signaling and preempting rivals. This groundbreaking new book will change your view of strategy and give you the tools you need to succeed in a dynamic and intensely challenging world. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
Published by Marketing Science Institute, 2006
ISBN 10: 0965711471 ISBN 13: 9780965711470
Language: English
£ 6.08
Convert currency£ 4.10 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketPaperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
Published by Marketing Science Institute, 2006
ISBN 10: 0965711471 ISBN 13: 9780965711470
Language: English
£ 6.08
Convert currency£ 4.10 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketPaperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Wharton on Dynamic Competitive Strategy
Published by Wiley & Sons, Incorporated, John, 2004
ISBN 10: 0471689572 ISBN 13: 9780471689577
Language: English
First Edition
£ 5.14
Convert currency£ 5.65 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketCondition: Very Good. 1st Edition. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Wharton on Dynamic Competitive Strategy
Published by Wiley & Sons, Incorporated, John, 2004
ISBN 10: 0471689572 ISBN 13: 9780471689577
Language: English
First Edition
£ 5.14
Convert currency£ 5.65 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketCondition: Very Good. 1st Edition. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Wharton on Dynamic Competitive Strategy
Published by Wiley & Sons, Incorporated, John, 2004
ISBN 10: 0471689572 ISBN 13: 9780471689577
Language: English
First Edition
£ 5.14
Convert currency£ 5.65 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketCondition: Good. 1st Edition. Used book that is in clean, average condition without any missing pages.
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Wharton on Dynamic Competitive Strategy
Published by Wiley & Sons, Incorporated, John, 1997
ISBN 10: 0471172073 ISBN 13: 9780471172079
Language: English
£ 5.59
Convert currency£ 6.10 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketCondition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Wharton on Dynamic Competitive Strategy
Published by Wiley & Sons, Incorporated, John, 1997
ISBN 10: 0471172073 ISBN 13: 9780471172079
Language: English
£ 5.59
Convert currency£ 6.10 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketCondition: Good. Used book that is in clean, average condition without any missing pages.
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Marketing Metrics : The Definitive Guide to Measuring Marketing Performance
Published by Wharton School Publishing, 2010
ISBN 10: 0137058292 ISBN 13: 9780137058297
Language: English
£ 5.25
Convert currency£ 6.49 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketCondition: Very Good. 2nd Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Marketing Metrics : The Definitive Guide to Measuring Marketing Performance
Published by Wharton School Publishing, 2010
ISBN 10: 0137058292 ISBN 13: 9780137058297
Language: English
£ 5.25
Convert currency£ 6.49 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketCondition: Good. 2nd Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Marketing Metrics : The Definitive Guide to Measuring Marketing Performance
Published by Wharton School Publishing, 2010
ISBN 10: 0137058292 ISBN 13: 9780137058297
Language: English
£ 5.25
Convert currency£ 6.49 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketCondition: Good. 2nd Edition. Used book that is in clean, average condition without any missing pages.
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Marketing Metrics : 50+ Metrics Every Executive Should Master
Published by Pearson Education, Limited, 2006
ISBN 10: 0131873709 ISBN 13: 9780131873704
Language: English
First Edition
£ 5.59
Convert currency£ 6.60 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketCondition: Very Good. 1st Edition. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Marketing Metrics : 50+ Metrics Every Executive Should Master
Published by Pearson Education, Limited, 2006
ISBN 10: 0131873709 ISBN 13: 9780131873704
Language: English
First Edition
£ 5.59
Convert currency£ 6.60 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketCondition: Very Good. 1st Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Published by Wharton School Publishing, 2010
ISBN 10: 0137058292 ISBN 13: 9780137058297
Language: English
Hardcover. Condition: Fair.
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Cases in Marketing Research
Seller: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Germany
Seller rating 5 out of 5 stars
£ 3.54
Convert currency£ 9.52 shipping from Germany to United KingdomQuantity: 1 available
Add to basketBroschiert. Condition: Gut. 396 Seiten Das hier angebotene Buch stammt aus einer teilaufgelösten Bibliothek und kann die entsprechenden Kennzeichnungen aufweisen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 670.
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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Published by Wharton School Publishing, 2010
ISBN 10: 0137058292 ISBN 13: 9780137058297
Language: English
Seller: Books From California, Simi Valley, CA, U.S.A.
Seller rating 5 out of 5 stars
£ 3.09
Convert currency£ 10.90 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to baskethardcover. Condition: Good.
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Wharton on Dynamic Competitive Strategy (Critical America)
Seller: SAVERY BOOKS, Brighton, East Sussex, United Kingdom
Seller rating 5 out of 5 stars
First Edition
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 1st Edition. 1st US printing 1997. Hardback in jacket. 23.5x16cm. xi+465 pages with index. Clean & tight book. No inscriptions. Jacket is not torn but has a little edge wear. Front flap is not price-clipped: $29.95. Jacket is now under clear removable covers. Dispatched Royal Mail First Class with tracking next working day or sooner securely boxed in cardboard. ref HM. Wharton on Dynamic Competitive Strategy by Eric K. Clemons, Jerry Wind and others. Edited by George S. Day and David J. Reibstein with Robert Gunther THE WHARTON SCHOOL. Published in 1997 by Wiley, USA.
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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Published by Wharton School Publishing, 2010
ISBN 10: 0137058292 ISBN 13: 9780137058297
Language: English
£ 5.34
Convert currency£ 13.06 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketHardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Published by Wharton School Publishing, 2010
ISBN 10: 0137058292 ISBN 13: 9780137058297
Language: English
£ 5.34
Convert currency£ 13.06 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketHardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
