Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

Farris, Paul; Bendle, Neil T; Pfeifer, Phillip E; Reibstein PH.D., David J

ISBN 10: 0137058292 ISBN 13: 9780137058297
Published by Wharton School Publishing, 2010
Language: English
Condition: Used - Fair Hardcover

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Used - Hardcover

Condition: Used - Fair

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