Rae Julio (6 results)

TAPA BLANDA. ZODÍACO. CARTA ASTRAL. 433 PÁGINAS. BUEN ESTADO. Size: 23,5 X 17.

Oblong quarto. (9 3/8 x 13 3/4 inches). [23]pp. text and sixteen lithographed plates (several folding). Original gold-printed black wrappers bound in. Period half calf and brown cloth boards, original printed label An incredible city directory and business promotional, illustrating eight blocks of Chestnut Street in downtown Philadelphia on sixteen beautifully executed lithographs. Following in the long tradition of the city directory but taking it to new heights, publisher Julio H. Rae produced the first truly visual directory of an American city. Each plate depicts a block or a portion of a block of Philadelphia's main commercial thoroughfare, between 2nd and 10th streets. Both sides of the block are pictured, and each plate is keyed to an accompanying text leaf carrying advertisements from the merchants depicted. Taller buildings are shown in their complete elevation on folding plates, with the grandest plate folding out vertically and horizontally and showing the State House. A note on the facade of the building reads: "Declaration of Independence signed in this room." While not every merchant on Chestnut Street subscribed to the work, leaving some buildings unadorned on the plates, Rae's work carries advertisements for all manner of businesses, from hatters, jewelers, tailors, and grocers, to hotels, druggists, daguerreotypists, and Welch's National Circus and Theatre. Rae intended to update his Chestnut Street directory each year, showing changes in the businesses, and also announced a similar work covering Market Street from the Delaware River to Broad Street. Apparently he was too ambitious, and neither project came to fruition. Rae was not exaggerating, though, in his preface when he wrote that he "felt confident that he has hit upon a system not only novel and beautiful, but exceedingly useful, and one of which he believes to be entirely unique." Miles & Reese, America Pictured to Life 75.

RAE, Julio (illustrator). First Edition. First edition. Oblong quarto. (Measures 9 3/8 x 13 3/4 inches). 23 pp. and 16 lithographed plates, several folding. Contemporary brown cloth with newer maroon cloth, original black and gold label on front cover. Original black and gold wrappers bound in. Covers bumped on corners with some marginal staining. Very good and scarcely found complete. This beautiful city directory illustrates eight blocks of Chestnut Street in downtown Philadelphia with sixteen lithographs. Each plate accompanied with advertisers on that street. HBS 67303. $3,000.

(PHILADELPHIA). RAE, Julio H. Rae's Philadelphia Pictorial Directory & Panoramic Advertiser. Chestnut Street, from Second to Tenth Streets. Phila.: Julio H. Rae, 1851. 1st ed. Oblong folio. Illus. with 16 panoramic views (several folding). 11pp. of additional advertisements. Orig. cloth, printed paper label. Complete with the original deep-blue printed wrappers. A very good copy. Rare. Each view depicts two rows of storefronts on each side of Chestnut Street, one block at a glance. Facing each view is a page with the corresponding advertisements or cards for each store or business shown. Ferdinan Dreer's copy.

(PHILADELPHIA). RAE, Julio H. Rae's Philadelphia Pictorial Directory and Panoramic Advertiser. Chestnut Street, from Second to Tenth Street. Phila.: Julio H. Rae, 1851. 1st ed. Oblong folio. Illus. with 16 panoramic views (several folding). 11pp. of additional advts. Orig. cloth;but a very good copy. Complete with the original deep-blue printed wrappers. Rare. Each view depicts two rows of storefronts on each side of Chestnut Street, one block at a glance. Facing each view is a page with the corresponding advertisements or cards for each store or business shown. Gift inscription from the noted Philadelphi collector Ferdinand Dreer on front free endpaper, "Presented to Frederick A. Dreer by his father Nov. 7, 1885.".

(PHILADELPHIA). RAE, Julio H., pub. Rae's Philadelphia Pictorial Directory & Panoramic Advertiser. [Philadelphia]: Julio H. Rae, [1851]. [17] text leaves plus cover leaf on glossy black paper printed in gold, and sixteen lithographed plates (two folding). Leaves individually encapsulated in mylar, some uniform toning to text leaves, but overall in very good condition. In a cloth clamshell case, leather label stamped in gilt. MILES & REESE, AMERICA PICTURED TO THE LIFE 75. An incredible city directory and business promotional, illustrating eight blocks of Chestnut Street in downtown Philadelphia on sixteen beautifully executed lithographs. Following in the long tradition of the city directory but taking it to new heights, publisher Julio H. Rae produced "the first truly visual directory" (Miles & Reese) of an American city. Each plate depicts a block or a portion of a block of Philadelphia's main commercial thoroughfare, between 2nd and 10th streets. Both sides of the block are pictured, and each plate is keyed to an accompanying text leaf carrying advertisements from the merchants depicted. Taller buildings are shown in their complete elevation on folding plates, with the grandest plate folding out vertically and horizontally and showing the State House. A note on the facade of the building reads: "Declaration of Independence signed in this room." While not every merchant on Chestnut Street subscribed to the work, leaving some buildings unadorned on the plates, Rae's work carries advertisements for all manner of businesses, from hatters, jewelers, tailors, and grocers, to hotels, druggists, daguerreotypists, and Welch's National Circus and Theatre. Rae intended to update his Chestnut Street directory each year, showing changes in the businesses, and also announced a similar work covering Market Street from the Delaware River to Broad Street. Apparently he was too ambitious, and neither project came to fruition. Rae was not exaggerating, though, in his preface when he wrote that he "felt confident that he has hit upon a system not only novel and beautiful, but exceedingly useful, and one of which he believes to be entirely unique." A magnificent work, which heralded a new era in display advertising. Signed.