Professor Patrick Barwise (2 results)
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- Hardcover
Seller: Libros Tobal, Ajalvir, M, SpainLibros Tobal
Contact seller5-star sellerCondition: Used - Very good
£ 4.22
£ 23.57 shippingShips from Spain to U.S.A.Quantity: 1 available
Tapa dura. Condition: Bien. Texto en inglés. Tapa dura con sobrecubierta de editorial ilustrada. Sin subrayados ni anotaciones. Perfecto estado de conservación. In this 'radically conservative' book, the authors advocate a 'back-to-basics' approach to marketing that replaces the relentless quest for differentiation with a relent…less focus on these types of basic customer needs The authors' research shows that most companies have been ignoring the basics for too long. At the heart of the authors' approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car -marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out-they need to deliver on those basic needs better than everyone else. Libro.
Unique Value: The Secret Of All Great Business Strategies
Andrea Dunham; Barry Marcus; Mark Stevens; Professor Patrick Barwise
- Hardcover
Seller: SZ Global, Toronto, ON, CanadaSZ Global
Contact seller2-star sellerCondition: New
£ 78.31
£ 28.01 shippingShips from Canada to U.S.A.Quantity: 1 available
Hardcover. Condition: New.
