Plummer Joe (39 results)

hardcover. Condition: Very Good. A clean, cared for item that is unmarked and shows limited shelf wear.

Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condition: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.

Condition: Good. Used book that is in clean, average condition without any missing pages.

Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.

Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condition: Good. 1. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.

Soft cover. Condition: Near Fine. Very slight wear to edges of covers, else like-new inside and out. It will be backed with cardboard and carefully packed in a sturdy, flat box to ensure safe transit. This issue includes: "The Best of Both Worlds" (Warren Frost combined the most artistic elements from the scale and toy realms to build his family's beautiful American Flyer S gauge empire) by Jim Bunte; "The Mayor of Plasticville" (Nobody knows America's favorite collectible plastic kits like Bill Nole) by Jim Bunte; "Bustin' Your Bubble" (The truth about Lionel military items and flatcar loads) by Joe Algozzini; "The Collection and Recollections of Harry O" (Veteran collector Harry Osisek favors Ives and Dorfan but has representatives of almost everything prewar) by Larry Kohlhoff; "The Little People" (Add character to your layout with scale-sized figures and accessories) by Josef K. Lesser; "Build a Realistic Grade Crossing" (Help your die-cast vehicles over Lionel's gargantuan tubular track) by Jim Bunte; "Patents of the A.C. Gilbert Co." (There's a story behind every patent number on American Flyer products) by Robert Tufts; "The Athearn of O" (CTT visits Bob Weaver, a man who produces quality trains at a reasonable cost); "Repair Lionel's Magnet Crane" (This ingenious device is as easy to fix as it is fun to operate) by Ray L. Plummer plus "Editorial" (Building a reputation); "CTT Product News" (What's new from S to G); "CTT Events" (A listing of shows and meets); "CTT Product Reviews" (Lionel's Budd RDC set); "CTT Product Showcase" (Noteworthy product offerings); "Conversation Pieces" (Pink and blue spinning reels); "Tinplate Prototypes" (Lionel EP-5); "Diorama Studios" (A classic postwar Lionel scene); and "CTT Q & A" (Answers to your questions).

Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.

Condition: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages.

Condition: Like New. Expedited orders RECEIVED in 1-5 business days within the United States. Orders ship SAME or NEXT business day. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!

hardcover. Condition: New.

Hardcover. Condition: New. Dust Jacket Condition: New. 1st Edition. Synopsis: Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." Henry Assael, Professor of Marketing, Stern School of Business, New York University From the Inside Flap: Most Internet advertising campaigns are based on hunches and guesswork, because there has not been a standard resource that marketers could turn to for research-backed, trustworthy advice. The Advertising Research Foundation's Online Advertising Playbook is the new benchmark for best practices. It relies on data, not guesswork, to explain what's working and not working on the Internet, and answers all the most vital questions advertisers have about online marketing. This comprehensive guide will serve as a go-to resource for marketers and brand managers with industry standards for: Reaching your customers with relevant advertising Design principles for effective online ads Budgeting online advertising, and the risks of under-allocating Integrating online advertising with the "traditional" parts of the campaign Achieving marketing objectivesfrom lead generation to retention and loyalty Measuring the effectiveness of Internet ads and campaigns And much more Written by experts from The Advertising Research Foundation, The Online Advertising Playbook synthesizes research and learning from over 1,200 research documents on.

Soft cover. Condition: Fine. 52 page softcover with many (41) color graphics of some of the artist's woodcuts. Essay on the artist and work by Riley and Reiser. No flaws - as new condition.

No Binding. Condition: Near Fine. Spotless inside and out. Just a slight bend in front cover near the spine. Very little wear otherwise. The magazine will be packed with a backing card, bubble-wrapped and shipped in a sturdy, flat box to ensure safe transit. This issue includes: "Build a Lionel Display Layout: 2" (Scale-quality scenery finished your new railraod) by Jim Bunte; "Memories of Madison Hardware" (A longtime customer recalls his many visits to the New York toy train institution) by Neil Lee; "CTT Visits Richard Kughn" (Our interview concludes with comments on Madison Hardware); "Beauty and Purpose Together" (Create a display case with common materials) by Kurt Sroka; "Lionel Standard Gauge 358 E/W Work Train" (The first in a series of train set photos and descriptions) by John A. Grams; "Lionel 6464 Boxcars: Conclusion" (The end of the series--and what it means today) by Joe Algozzini and Richard Vagner; "Artistic and Affordable" (A look at the trains produced by Louis Marx, America's 'King of Toys') byJames R. Flynn; "A View from the Service Department" (Former Lionel showroom service supervisor Tony Xifo talks about his days at Lionel); "Service Station Creations" (Lee Price recalls how some 'rare variations' came out of service stations) by Michael G. Matejka; "Repairing Lionel Motors" (Clean and rebuild the heart of your steam locomotive) by Ray L. Plummer; plus "Editorial: A fresh approach"; "CTT Feedback: Comments from our readers"; "CTT Events: A listing of shows and meets"; "CTT Product Reviews: LGB's new starter set"; "CTT Product Showcase: Noteworthy product offerings"; "Classic Train Sets: Lionel Standard gauge work train" and "CTT Q's & A's: Answers to your questions".

Soft Cover. Condition: As New. First Edition; First Printing. As New. Flawless and in perfect condition. No remainder mark. ; 41 color plates. With essays by Chris Riley and Baras Newbara Reiser. ; 4to; 52 pages.

Condition: New.

Condition: As New. Unread book in perfect condition.

Condition: New.

Hardcover. Condition: new. Hardcover. Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." Henry Assael, Professor of Marketing, Stern School of Business, New York University Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Hardcover. Condition: New.

Condition: New. In.

Condition: New. Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more. Num Pages: 320 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 236 x 163 x 28. Weight in Grams: 516. . 2007. 1st Edition. Hardcover. . . . .

Condition: New.

Hardback. Condition: New. New copy - Usually dispatched within 4 working days.

Condition: As New. Unread book in perfect condition.

Condition: New. Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more. Num Pages: 320 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 236 x 163 x 28. Weight in Grams: 516. . 2007. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.

Hardcover. Condition: Brand New. 1st edition. 320 pages. 9.25x6.50x1.25 inches. In Stock.

Condition: New. pp. xvi + 302.

Condition: New. pp. xvi + 302 Illus.