Piccolo Rossana (27 results)

Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Paperback. Condition: New.

Paperback. Condition: New.

Condition: As New. Unread book in perfect condition.

Condition: New.

Condition: New.

Condition: As New. Unread book in perfect condition.

Paperback. Condition: new. Paperback. Effective marketing practices value communication through various channels to achieve customer retention and brand resilience. For this reason, semiotics can be a valuable ally in simplifying this process. Through semiotics, the laws of structural linguistics to the analysis of verbal, visual and spatial sign systems are extended. The semiotic method helps read hidden strategies and can be used as strategic support across a range of activities in the field of brand communication. From the analysis of an advertisement and the study of more extensive communication campaigns to the communicative coherence control and the design of logos, packaging, and retail space, further study may help businesses build successful marketing campaigns. Marketing Semiotics Research: Consumption Trends, AI, and the Economics of Experience increases the understanding of how marketing, semiotics, and advertising can interact. It presents the state of semiotic research in the field of marketing, advertising, and consumption and provides direction for future research, focusing on how social change is reflected in the consumption system. Covering topics such as sales strategies, behavioral shifts, and consumer experiences, this book is an excellent resource for marketing practitioners, communication specialists, linguists, business leaders, professionals, researchers, scholars, academicians, and more. "The book aims to present the state of semiotic research in marketing, advertising, and consumption, while also providing direction for future research. It will focus on how social change is reflected in the consumption system, aiming to describe the reciprocal exchange between objects of study and methods of analysis"-- Provided by publisher. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condition: new. Paperback. Modern marketing creates deep, emotional connections and memorable experiences that resonate with consumers on a personal level. Brands increasingly rely on storytelling, sensory engagement, and emotional appeal to differentiate themselves and build lasting loyalty. The emotional and experiential dimensions of marketing focus on how consumers feel and what they experience throughout their journey with a brand, from first impressions to post-purchase interactions. This approach recognizes that decisions are heavily influenced by feelings, context, and personal meaning. Understanding and leveraging these human-centered aspects is essential for marketers creating authentic, impactful brand experiences. Emotional and Experiential Dimensions of Modern Marketing explores how modern marketing strategies leverage emotions and immersive experiences to influence consumer behavior and build brand loyalty. It examines the psychological and sensory elements that shape customer perceptions, engagement, and decision-making throughout the brand journey. This book covers topics such as emotional intelligence, neuromarketing, and sustainability, and is a useful resource for business owners, marketers, psychologists, academicians, researchers, and scientists. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condition: new. Paperback. Effective marketing practices value communication through various channels to achieve customer retention and brand resilience. For this reason, semiotics can be a valuable ally in simplifying this process. Through semiotics, the laws of structural linguistics to the analysis of verbal, visual and spatial sign systems are extended. The semiotic method helps read hidden strategies and can be used as strategic support across a range of activities in the field of brand communication. From the analysis of an advertisement and the study of more extensive communication campaigns to the communicative coherence control and the design of logos, packaging, and retail space, further study may help businesses build successful marketing campaigns. Marketing Semiotics Research: Consumption Trends, AI, and the Economics of Experience increases the understanding of how marketing, semiotics, and advertising can interact. It presents the state of semiotic research in the field of marketing, advertising, and consumption and provides direction for future research, focusing on how social change is reflected in the consumption system. Covering topics such as sales strategies, behavioral shifts, and consumer experiences, this book is an excellent resource for marketing practitioners, communication specialists, linguists, business leaders, professionals, researchers, scholars, academicians, and more. "The book aims to present the state of semiotic research in marketing, advertising, and consumption, while also providing direction for future research. It will focus on how social change is reflected in the consumption system, aiming to describe the reciprocal exchange between objects of study and methods of analysis"-- Provided by publisher. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Paperback. Condition: new. Paperback. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Hardcover. Condition: new. Hardcover. Effective marketing practices value communication through various channels to achieve customer retention and brand resilience. For this reason, semiotics can be a valuable ally in simplifying this process. Through semiotics, the laws of structural linguistics to the analysis of verbal, visual and spatial sign systems are extended. The semiotic method helps read hidden strategies and can be used as strategic support across a range of activities in the field of brand communication. From the analysis of an advertisement and the study of more extensive communication campaigns to the communicative coherence control and the design of logos, packaging, and retail space, further study may help businesses build successful marketing campaigns. Marketing Semiotics Research: Consumption Trends, AI, and the Economics of Experience increases the understanding of how marketing, semiotics, and advertising can interact. It presents the state of semiotic research in the field of marketing, advertising, and consumption and provides direction for future research, focusing on how social change is reflected in the consumption system. Covering topics such as sales strategies, behavioral shifts, and consumer experiences, this book is an excellent resource for marketing practitioners, communication specialists, linguists, business leaders, professionals, researchers, scholars, academicians, and more. "The book aims to present the state of semiotic research in marketing, advertising, and consumption, while also providing direction for future research. It will focus on how social change is reflected in the consumption system, aiming to describe the reciprocal exchange between objects of study and methods of analysis"-- Provided by publisher. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Hardcover. Condition: new. Hardcover. Modern marketing creates deep, emotional connections and memorable experiences that resonate with consumers on a personal level. Brands increasingly rely on storytelling, sensory engagement, and emotional appeal to differentiate themselves and build lasting loyalty. The emotional and experiential dimensions of marketing focus on how consumers feel and what they experience throughout their journey with a brand, from first impressions to post-purchase interactions. This approach recognizes that decisions are heavily influenced by feelings, context, and personal meaning. Understanding and leveraging these human-centered aspects is essential for marketers creating authentic, impactful brand experiences. Emotional and Experiential Dimensions of Modern Marketing explores how modern marketing strategies leverage emotions and immersive experiences to influence consumer behavior and build brand loyalty. It examines the psychological and sensory elements that shape customer perceptions, engagement, and decision-making throughout the brand journey. This book covers topics such as emotional intelligence, neuromarketing, and sustainability, and is a useful resource for business owners, marketers, psychologists, academicians, researchers, and scientists. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Hardcover. Condition: new. Hardcover. "The book aims to present the state of semiotic research in marketing, advertising, and consumption, while also providing direction for future research. It will focus on how social change is reflected in the consumption system, aiming to describe the reciprocal exchange between objects of study and methods of analysis"-- Provided by publisher. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Hardcover. Condition: new. Hardcover. Modern marketing creates deep, emotional connections and memorable experiences that resonate with consumers on a personal level. Brands increasingly rely on storytelling, sensory engagement, and emotional appeal to differentiate themselves and build lasting loyalty. The emotional and experiential dimensions of marketing focus on how consumers feel and what they experience throughout their journey with a brand, from first impressions to post-purchase interactions. This approach recognizes that decisions are heavily influenced by feelings, context, and personal meaning. Understanding and leveraging these human-centered aspects is essential for marketers creating authentic, impactful brand experiences. Emotional and Experiential Dimensions of Modern Marketing explores how modern marketing strategies leverage emotions and immersive experiences to influence consumer behavior and build brand loyalty. It examines the psychological and sensory elements that shape customer perceptions, engagement, and decision-making throughout the brand journey. This book covers topics such as emotional intelligence, neuromarketing, and sustainability, and is a useful resource for business owners, marketers, psychologists, academicians, researchers, and scientists. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Paperback. Condition: new. Paperback. Effective marketing practices value communication through various channels to achieve customer retention and brand resilience. For this reason, semiotics can be a valuable ally in simplifying this process. Through semiotics, the laws of structural linguistics to the analysis of verbal, visual and spatial sign systems are extended. The semiotic method helps read hidden strategies and can be used as strategic support across a range of activities in the field of brand communication. From the analysis of an advertisement and the study of more extensive communication campaigns to the communicative coherence control and the design of logos, packaging, and retail space, further study may help businesses build successful marketing campaigns. Marketing Semiotics Research: Consumption Trends, AI, and the Economics of Experience increases the understanding of how marketing, semiotics, and advertising can interact. It presents the state of semiotic research in the field of marketing, advertising, and consumption and provides direction for future research, focusing on how social change is reflected in the consumption system. Covering topics such as sales strategies, behavioral shifts, and consumer experiences, this book is an excellent resource for marketing practitioners, communication specialists, linguists, business leaders, professionals, researchers, scholars, academicians, and more. "The book aims to present the state of semiotic research in marketing, advertising, and consumption, while also providing direction for future research. It will focus on how social change is reflected in the consumption system, aiming to describe the reciprocal exchange between objects of study and methods of analysis"-- Provided by publisher. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Paperback. Condition: new. Paperback. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Taschenbuch. Condition: Neu. Marketing Semiotics Research | Consumption Trends, AI, and the Economics of Experience | Marianna Boero (u. a.) | Taschenbuch | Englisch | 2025 | IGI GLOBAL SCIENTIFIC PUBLISHING | EAN 9798369380253 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.

Taschenbuch. Condition: Neu. Emotional and Experiential Dimensions of Modern Marketing | Rossana Piccolo (u. a.) | Taschenbuch | Englisch | 2025 | IGI GLOBAL SCIENTIFIC PUBLISHING | EAN 9798337376165 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.

Hardcover. Condition: new. Hardcover. Effective marketing practices value communication through various channels to achieve customer retention and brand resilience. For this reason, semiotics can be a valuable ally in simplifying this process. Through semiotics, the laws of structural linguistics to the analysis of verbal, visual and spatial sign systems are extended. The semiotic method helps read hidden strategies and can be used as strategic support across a range of activities in the field of brand communication. From the analysis of an advertisement and the study of more extensive communication campaigns to the communicative coherence control and the design of logos, packaging, and retail space, further study may help businesses build successful marketing campaigns. Marketing Semiotics Research: Consumption Trends, AI, and the Economics of Experience increases the understanding of how marketing, semiotics, and advertising can interact. It presents the state of semiotic research in the field of marketing, advertising, and consumption and provides direction for future research, focusing on how social change is reflected in the consumption system. Covering topics such as sales strategies, behavioral shifts, and consumer experiences, this book is an excellent resource for marketing practitioners, communication specialists, linguists, business leaders, professionals, researchers, scholars, academicians, and more. "The book aims to present the state of semiotic research in marketing, advertising, and consumption, while also providing direction for future research. It will focus on how social change is reflected in the consumption system, aiming to describe the reciprocal exchange between objects of study and methods of analysis"-- Provided by publisher. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Effective marketing practices value communication through various channels to achieve customer retention and brand resilience. For this reason, semiotics can be a valuable ally in simplifying this process. Through semiotics, the laws of structural linguistics to the analysis of verbal, visual and spatial sign systems are extended. The semiotic method helps read hidden strategies and can be used as strategic support across a range of activities in the field of brand communication. From the analysis of an advertisement and the study of more extensive communication campaigns to the communicative coherence control and the design of logos, packaging, and retail space, further study may help businesses build successful marketing campaigns. Marketing Semiotics Research: Consumption Trends, AI, and the Economics of Experience increases the understanding of how marketing, semiotics, and advertising can interact. It presents the state of semiotic research in the field of marketing, advertising, and consumption and provides direction for future research, focusing on how social change is reflected in the consumption system. Covering topics such as sales strategies, behavioral shifts, and consumer experiences, this book is an excellent resource for marketing practitioners, communication specialists, linguists, business leaders, professionals, researchers, scholars, academicians, and more.

Hardcover. Condition: new. Hardcover. Modern marketing creates deep, emotional connections and memorable experiences that resonate with consumers on a personal level. Brands increasingly rely on storytelling, sensory engagement, and emotional appeal to differentiate themselves and build lasting loyalty. The emotional and experiential dimensions of marketing focus on how consumers feel and what they experience throughout their journey with a brand, from first impressions to post-purchase interactions. This approach recognizes that decisions are heavily influenced by feelings, context, and personal meaning. Understanding and leveraging these human-centered aspects is essential for marketers creating authentic, impactful brand experiences. Emotional and Experiential Dimensions of Modern Marketing explores how modern marketing strategies leverage emotions and immersive experiences to influence consumer behavior and build brand loyalty. It examines the psychological and sensory elements that shape customer perceptions, engagement, and decision-making throughout the brand journey. This book covers topics such as emotional intelligence, neuromarketing, and sustainability, and is a useful resource for business owners, marketers, psychologists, academicians, researchers, and scientists. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Modern marketing creates deep, emotional connections and memorable experiences that resonate with consumers on a personal level. Brands increasingly rely on storytelling, sensory engagement, and emotional appeal to differentiate themselves and build lasting loyalty. The emotional and experiential dimensions of marketing focus on how consumers feel and what they experience throughout their journey with a brand, from first impressions to post-purchase interactions. This approach recognizes that decisions are heavily influenced by feelings, context, and personal meaning. Understanding and leveraging these human-centered aspects is essential for marketers creating authentic, impactful brand experiences. Emotional and Experiential Dimensions of Modern Marketing explores how modern marketing strategies leverage emotions and immersive experiences to influence consumer behavior and build brand loyalty. It examines the psychological and sensory elements that shape customer perceptions, engagement, and decision-making throughout the brand journey. This book covers topics such as emotional intelligence, neuromarketing, and sustainability, and is a useful resource for business owners, marketers, psychologists, academicians, researchers, and scientists.

Buch. Condition: Neu. Marketing Semiotics Research | Consumption Trends, AI, and the Economics of Experience | Marianna Boero (u. a.) | Buch | Englisch | 2025 | IGI GLOBAL SCIENTIFIC PUBLISHING | EAN 9798369380246 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.

Buch. Condition: Neu. Emotional and Experiential Dimensions of Modern Marketing | Rossana Piccolo (u. a.) | Buch | Englisch | 2025 | IGI GLOBAL SCIENTIFIC PUBLISHING | EAN 9798337376158 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.

Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Effective marketing practices value communication through various channels to achieve customer retention and brand resilience. For this reason, semiotics can be a valuable ally in simplifying this process. Through semiotics, the laws of structural linguistics to the analysis of verbal, visual and spatial sign systems are extended. The semiotic method helps read hidden strategies and can be used as strategic support across a range of activities in the field of brand communication. From the analysis of an advertisement and the study of more extensive communication campaigns to the communicative coherence control and the design of logos, packaging, and retail space, further study may help businesses build successful marketing campaigns. Marketing Semiotics Research: Consumption Trends, AI, and the Economics of Experience increases the understanding of how marketing, semiotics, and advertising can interact. It presents the state of semiotic research in the field of marketing, advertising, and consumption and provides direction for future research, focusing on how social change is reflected in the consumption system. Covering topics such as sales strategies, behavioral shifts, and consumer experiences, this book is an excellent resource for marketing practitioners, communication specialists, linguists, business leaders, professionals, researchers, scholars, academicians, and more.

Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Modern marketing creates deep, emotional connections and memorable experiences that resonate with consumers on a personal level. Brands increasingly rely on storytelling, sensory engagement, and emotional appeal to differentiate themselves and build lasting loyalty. The emotional and experiential dimensions of marketing focus on how consumers feel and what they experience throughout their journey with a brand, from first impressions to post-purchase interactions. This approach recognizes that decisions are heavily influenced by feelings, context, and personal meaning. Understanding and leveraging these human-centered aspects is essential for marketers creating authentic, impactful brand experiences. Emotional and Experiential Dimensions of Modern Marketing explores how modern marketing strategies leverage emotions and immersive experiences to influence consumer behavior and build brand loyalty. It examines the psychological and sensory elements that shape customer perceptions, engagement, and decision-making throughout the brand journey. This book covers topics such as emotional intelligence, neuromarketing, and sustainability, and is a useful resource for business owners, marketers, psychologists, academicians, researchers, and scientists.