Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Condition: New.
Language: English
Published by Dissertation.Com. 2004-12-15, 2004
ISBN 10: 1581122470 ISBN 13: 9781581122473
Seller: Chiron Media, Wallingford, United Kingdom
Paperback. Condition: New.
Language: English
Published by Dissertation.com 12/15/2004, 2004
ISBN 10: 1581122470 ISBN 13: 9781581122473
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Paperback or Softback. Condition: New. Conceptualising Marketing Communication in the New Marketing Paradigm: A Postmodern Perspective. Book.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: As New. Unread book in perfect condition.
Seller: California Books, Miami, FL, U.S.A.
Condition: New.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Condition: New.
Language: English
Published by Brown Walker Press (FL) 12/1/2019, 2019
ISBN 10: 1627347402 ISBN 13: 9781627347402
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Paperback or Softback. Condition: New. Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands. Book.
Language: English
Published by Universal Publishers, 2004
ISBN 10: 1581122470 ISBN 13: 9781581122473
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New. pp. 276.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Hardback. Condition: New.
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Paperback. Condition: New.
Language: English
Published by Brown Walker Press 2019-12, 2019
ISBN 10: 1627347402 ISBN 13: 9781627347402
Seller: Chiron Media, Wallingford, United Kingdom
PF. Condition: New.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: As New. Unread book in perfect condition.
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New.
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New. pp. 386.
Seller: moluna, Greven, Germany
Condition: New. KlappentextrnrnThis book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, al.
Language: English
Published by Brown Walker Press (FL), 2019
ISBN 10: 1627347402 ISBN 13: 9781627347402
Seller: Mispah books, Redhill, SURRE, United Kingdom
paperback. Condition: New. New. book.
Seller: Rarewaves.com UK, London, United Kingdom
Hardback. Condition: New.
Seller: Rarewaves.com UK, London, United Kingdom
Paperback. Condition: New.
Condition: New.
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Language: English
Published by Springer International Publishing AG, 2025
ISBN 10: 3031846125 ISBN 13: 9783031846120
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Hardcover. Condition: new. Hardcover. Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an introduction to a range of broad and debatable conceptual perspectives and mechanisms on the subject of OBC. Focusing on contemporary digital marketing issues, it offers a comprehensive examination of consumers response to active engagement in such communities.Building on the very successful original publication, this thoroughly revised second edition includes two new chapters on data-driven segmentation and artificial intelligence and customer engagement. The book balances theory with practical approaches and gives serious treatment to an important area of digital marketing strategy, providing an important resource for scholars, students and practitioners. Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.