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Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Sustainable Marketing, Branding and CSR in the Digital Economy
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 44.30
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The Art of Digital Marketing for Fashion and Luxury Brands : Marketspaces and Marketplaces
Published by Springer International Publishing, 2021
ISBN 10: 3030703231 ISBN 13: 9783030703233
Language: English
£ 60.23
Convert currency£ 7.70 shipping from Germany to United KingdomQuantity: 5 available
Add to basketCondition: Hervorragend. Zustand: Hervorragend | Seiten: 492 | Sprache: Englisch | Produktart: Bücher.
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Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities
Published by Springer International Publishing, 2022
ISBN 10: 3030944433 ISBN 13: 9783030944438
Language: English
£ 81.31
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Add to basketCondition: Hervorragend. Zustand: Hervorragend | Seiten: 268 | Sprache: Englisch | Produktart: Bücher.
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Digital Marketing Strategies for Value Co-creation: Models and Approaches for Online Brand Communities
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 97.62
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Leveraging Computer-Mediated Marketing Environments
Published by Business Science Reference, 2018
ISBN 10: 1522586164 ISBN 13: 9781522586166
Language: English
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 132.99
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The Art of Digital Marketing for Fashion and Luxury Brands: Marketspaces and Marketplaces
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 139.22
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Competitive Social Media Marketing Strategies
Published by Business Science Reference, 2016
ISBN 10: 1466697768 ISBN 13: 9781466697768
Language: English
£ 139.01
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Add to basketCondition: Sehr gut. Zustand: Sehr gut | Seiten: 340 | Sprache: Englisch | Produktart: Bücher.
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Digital Marketing Strategies for Value Co-Creation 2e (Hardcover)
Published by Springer International Publishing AG, 2025
ISBN 10: 3031846125 ISBN 13: 9783031846120
Language: English
Hardcover. Condition: new. Hardcover. Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an introduction to a range of broad and debatable conceptual perspectives and mechanisms on the subject of OBC. Focusing on contemporary digital marketing issues, it offers a comprehensive examination of consumers response to active engagement in such communities.Building on the very successful original publication, this thoroughly revised second edition includes two new chapters on data-driven segmentation and artificial intelligence and customer engagement. The book balances theory with practical approaches and gives serious treatment to an important area of digital marketing strategy, providing an important resource for scholars, students and practitioners. Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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Digital Transformation for Fashion and Luxury Brands
Published by Springer International Publishing, 2024
ISBN 10: 3031355881 ISBN 13: 9783031355882
Language: English
£ 138.03
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Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities
Published by Business Science Reference, 2014
ISBN 10: 1466665955 ISBN 13: 9781466665958
Language: English
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 166.27
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
Published by Springer International Publishing, Springer Nature Switzerland, 2025
ISBN 10: 3031355911 ISBN 13: 9783031355912
Language: English
£ 162.01
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Add to basketTaschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and discussing the benefits and challenges it has created for the fashion industry, this book provides insights into the role of various digital technologies, systems and strategies in generating and maintaining brand value and equity, customer engagement and experiences and connecting the marketplace and marketspace.Chapters 2 and 16 are available open access under a Creative Commons Attribution 4.0 International License via Springer Link.
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Leveraging Computer-Mediated Marketing Environments (Advances in Marketing, Customer Relationship Management, and E-services)
Published by Business Science Reference, 2019
ISBN 10: 1522573445 ISBN 13: 9781522573449
Language: English
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 174.59
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Digital Marketing Strategies for Fashion and Luxury Brands (Advances in Marketing, Customer Relationship Management, and E-Services)
Published by Business Science Reference, 2017
ISBN 10: 1522526978 ISBN 13: 9781522526971
Language: English
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 178.75
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Sustainable Digital Marketing for Fashion and Luxury Brands : Theory and Practice
Published by Springer Nature Switzerland, Springer Nature Switzerland, 2025
ISBN 10: 3031824660 ISBN 13: 9783031824661
Language: English
£ 190.60
Convert currency£ 12.10 shipping from Germany to United KingdomQuantity: 1 available
Add to basketBuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering.
