Ocass Aron (5 results)
Consumer Behaviour
Leon G. Schiffman,David Bednall,Aron O'Cass,Angela Paladino,Leslie Kanuk,Steve Ward
- Softcover
Seller: Book Express (NZ), Shannon, New ZealandBook Express (NZ)
Contact seller4-star sellerCondition: Used - Good
£ 4.05
£ 22.79 shippingShips from New Zealand to U.S.A.Quantity: 1 available
Paperback. Condition: Good. 664 pages. Cover slightly worn, Some pages dog-eared 2008 Publication, 4th Edition - Welcome Steve Ward! The fourth edition of this best-selling Australian text c ontinues to convey the essence of consumer behaviour and to connect psychologica l, socio-cultural and decision making aspects of the disci…pline. It retains the strong empirical and market segmentation approach that has made previous edition s so popular with lecturers and students alike.New author, Steve Ward, brings hi s invaluable teaching and industry experience to this new edition, helping to ma ke this learning resource even more relevant to today's student . The authors e xplain in a clear and integrated fashion the consumer behaviour variables, the d ifferent types and importance of consumer research, and problems encountered in performing research. The text is structured in a logical manner that enables stu dents to understand how distinct factors influence decision making and new examp les, including advertisements, help students to ground the theory.
Consumer Behaviour
Leon Schiffman, David Bednall, Elizabeth Cowley, Aron O'Cass, Judith Watson and Leslie Kanuk
- Softcover
Seller: The Raven and the Writing Desk, Ruawai, NORTH, New ZealandThe Raven and the Writing Desk
Contact seller5-star sellerCondition: Used
£ 8.90
£ 25.74 shippingShips from New Zealand to U.S.A.Quantity: 1 available
Soft cover. Condition: Very Good (some underlining). Second. Heavy book - extra postage will apply. Various Artists & Photographers (illustrator).
Consumer Behaviour
Schiffman, Leo; Bednall, David; Cowley, Elizabeth; O'Cass, Aron; Watson, Judith; Kanuk, Leslie
Language: English
Published by Prentice-Hall International, Frenchs Forest, NSW, 2001
- Softcover
Seller: Reading Habit, Buttaba, Newcastle, NSW, AustraliaReading Habit
Contact seller5-star sellerCondition: Used - Fair
£ 10.79
£ 27.21 shippingShips from Australia to U.S.A.Quantity: 1 available
Soft cover. Condition: Fair to Good. Dust Jacket Condition: Not Applicable. Second Edition. Softcover, second edition, 1.5kg, 665pgs. Book is in fair to good condition with moderate general wear and tear, and plastic cover, otherwise no other pre-loved markings. Photo featured is of actual book. Purchase more than 1 item and sav…e money with combined postage. And if you can't find the title your looking for - why not ask us direct. With over 30,000 books in stock we can't list them all!..
Language: English
Published by Pearson Australia, Frenchs Forest, NSW Australia, 2010
- Softcover
Seller: Goulds Book Arcade, Sydney, Newtown, Sydney, NSW, AustraliaGoulds Book Arcade, Sydney
Contact seller5-star sellerCondition: Used - Good
£ 24.28
£ 18.38 shippingShips from Australia to U.S.A.Quantity: 1 available
Paper Back. Condition: Good. The cover has light wear, scuffed edges, and a 6cm tear on the front cover. 662 pages. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Size: Size F: 9"-10" Tall (228-254mm).
Consumer Behaviour
Schiffman, Leon; Bednall, David; O'Cass, Aron; Paladino, Angela; Ward, Steven; and Kanuk, Leslie
Language: English
Published by Pearson Education Australia, Frenchs Forest, Australia, 2008
- Softcover
Seller: Reading Habit, Buttaba, Newcastle, NSW, AustraliaReading Habit
Contact seller5-star sellerCondition: Used - Very good
£ 32.37
£ 27.21 shippingShips from Australia to U.S.A.Quantity: 1 available
Soft cover. Condition: Very Good. Dust Jacket Condition: Not Applicable. Fourth Edition. Softcover, fourth edition, 664pp, weighs 1245gms. Book is in very good condition with only minor general wear and tear, otherwise no other pre-loved markings. Book weighs over 1kg and may incur additional postage.
