Items related to Consumer Behaviour
Suitable for undergraduate or graduate courses in consumer behaviour.
This most popular Australian undergraduate Consumer Behaviour text has been updated. The second edition takes account of high-quality and insightful research from our region available through bodies such as ANZMAC and its Australasian Marketing Journal.
New consumer data generated by the growth in market research and data mining has been included while older and outdated material that has lost relevance has been removed in order to maintain focus.
While this book is based on the 7th American edition of Schiffman, it also includes material from European and Asia-Pacific sources to give the Australian text a more international focus.
This new edition endeavours to convey the essence of consumer behaviour and to connect psychological, socio-cultural and decision making aspects of consumer behaviour.
The authors explain in an integrated fashion what consumer behaviour variables are, types and importance of consumer research and problems in performing research. A vivid and lively writing style motivates student interest.
"synopsis" may belong to another edition of this title.
- PublisherPearson Education Australia
- Publication date2004
- ISBN 10 0724804277
- ISBN 13 9780724804276
- BindingPaperback
- Edition number2
- Rating
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Consumer Behaviour (Australian Edition)
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Pearson Higher Education
ISBN 10: 0724804277
ISBN 13: 9780724804276
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Consumer Behaviour
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Pearson Education, NSW
(2001)
ISBN 10: 0724804277
ISBN 13: 9780724804276
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Book Description Soft cover. Condition: Very Good (some underlining). Various Artists & Photographers (illustrator). Second. Heavy book - extra postage will apply. Seller Inventory # 007370
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Consumer Behaviour
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Prentice-Hall International, Frenchs Forest, NSW
(2001)
ISBN 10: 0724804277
ISBN 13: 9780724804276
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Soft cover
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Book Description Soft cover. Condition: Fair to Good. Second Edition. Softcover, second edition, 1.5kg, 665pgs. Book is in fair to good condition with moderate general wear and tear, and plastic cover, otherwise no other pre-loved markings. Photo featured is of actual book. Purchase more than 1 item and save money with combined postage. And if you can't find the title your looking for - why not ask us direct. With over 30,000 books in stock we can't list them all!!. Seller Inventory # BUSMAR8
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Consumer Behaviour Schiffman, Leon; Bednall, David; Cowley, Elizabeth; O'Cass, Aron; Watson, Judith and Kanuk, Leslie
Published by
Pearson Higher Education
(2004)
ISBN 10: 0724804277
ISBN 13: 9780724804276
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Paperback
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Book Description Paperback. Condition: Good. Ex-library/school book. Book is in good condition. Cover has some wear. Fingermarks present. Page discolouration present. Slight creasing present. May be ideal for teachers or students. Seller Inventory # B0180656
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Consumer Behaviour Schiffman, Leon; Bednall, David; Cowley, Elizabeth; O'Cass, Aron; Watson, Judith and Kanuk, Leslie
Published by
Pearson Higher Education
(2004)
ISBN 10: 0724804277
ISBN 13: 9780724804276
Used
Paperback
Quantity: 2
Seller:
Rating
Book Description Paperback. Condition: Good. An ex school/library book with typical internal/external stamps and markings. Book is in good condition. Discolouration present. Creasing present. Fingermarks present. Cover has some wear. Seller Inventory # E0128945
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