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Nichold Judith E (1 results)

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  • Language: English

    Published by Bonus books, Chicago, 1990,, 1990

    0929387457 / 9780929387451

    • Hardcover

    Seller: Virginia Martin, aka bookwitch, Concord, CA, U.S.A.Virginia Martin, aka bookwitch

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    Condition: Used - Very good

    £ 7.71

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    Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. Near fine octavo in VG dj. 289 pp. including index. 2nd printing. Once marketers know who demographically their target individuals or groups are they need to understand psychographically what makes one individual o r group act the same as or differently from another. This is what this book is about. Book.…