Language: English
Published by CreateSpace Independent Publishing Platform, 2016
ISBN 10: 1523907207 ISBN 13: 9781523907205
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Language: English
Published by CreateSpace Independent Publishing Platform, 2016
ISBN 10: 1523907207 ISBN 13: 9781523907205
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Language: English
Published by CreateSpace Independent Publishing Platform, 2016
ISBN 10: 1523907207 ISBN 13: 9781523907205
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Seller: medimops, Berlin, Germany
Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Language: English
Published by CreateSpace Independent Publishing Platform, 2016
ISBN 10: 1523907207 ISBN 13: 9781523907205
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: As New. Unread book in perfect condition.
Language: English
Published by CreateSpace Independent Publishing Platform, 2016
ISBN 10: 1523907207 ISBN 13: 9781523907205
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Language: English
Published by CreateSpace Independent Publishing Platform, 2016
ISBN 10: 1523907207 ISBN 13: 9781523907205
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Seller: Book Broker, Berlin, Germany
Condition: Wie neu. Illustrated. 336 S. Alle Bücher & Medienartikel von Book Broker sind stets in gutem & sehr gutem gebrauchsfähigen Zustand. Unser Produktfoto entspricht dem hier angebotenen Artikel, dieser weist folgende Merkmale auf: Copyright: 2012. Helle/saubere Seiten in fester Bindung. Sprache: Englisch Gewicht in Gramm: 515 Taschenbuch, Maße: 15.7 cm x 1.8 cm x 23.3 cm.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Paperback. Condition: New. Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. These changes in behaviour are challenging accepted ways of using the media to build brands. Based on data from the IPA Effectiveness Awards databank and from IPA TouchPoints, the world's first customer-centric media habits survey, plus research from Nielsen and Millward Brown, the authors propose a new model, 'F.A.I.P.A', for media and communications planning. This model describes how to select the right media channel to promote a brand from the many that are now available, and if you are employing a range of 'bought', 'owned' and 'earned' media, which to concentrate on, and how to allocate the budget between them. Spending Advertising Money in the Digital Age also has contributions from leading figures in the media industry and contains many examples of top campaigns with demonstrable results in the marketplace.
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Condition: New. In.
Language: English
Published by Kogan Page 2011-12-03, 2011
ISBN 10: 0749463058 ISBN 13: 9780749463052
Seller: Chiron Media, Wallingford, United Kingdom
Paperback. Condition: New.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: As New. Unread book in perfect condition.
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.
Paperback. Condition: New. In shrink wrap. Looks like an interesting title!
Kartoniert / Broschiert. Condition: New. Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today s complex media landscape, allocate a brand s media budget most accurately, and then deploy it most effectively in order to build.
Paperback. Condition: New. Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. These changes in behaviour are challenging accepted ways of using the media to build brands. Based on data from the IPA Effectiveness Awards databank and from IPA TouchPoints, the world's first customer-centric media habits survey, plus research from Nielsen and Millward Brown, the authors propose a new model, 'F.A.I.P.A', for media and communications planning. This model describes how to select the right media channel to promote a brand from the many that are now available, and if you are employing a range of 'bought', 'owned' and 'earned' media, which to concentrate on, and how to allocate the budget between them. Spending Advertising Money in the Digital Age also has contributions from leading figures in the media industry and contains many examples of top campaigns with demonstrable results in the marketplace.
Language: English
Published by Createspace Independent Publishing Platform, 2016
ISBN 10: 1523907207 ISBN 13: 9781523907205
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.