Mai Ka Xi E Jeromemccarthy (1 results)
The 4Ps of Marketing: A Guide to Sustained Income Growth(Chinese Edition)
[ MEI ] YUE SE FU· KAN NONG (JosephP.Cannon) WEI LIAN· PEI LUO (WilliamD.PerreaultJr.)E. JIE LUO MU· MAI KA XI ( E.JeromeMcCarthy )
Language: English
- Softcover
Seller: liu xing, Nanjing, JS, Chinaliu xing
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paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2025-09 Pages: 535 Publisher: Posts & Telecom Press Professor McCarthy systematically integrated the complex elements of marketing into the 4P theory framework. This epoch-making academic contribution not only laid the methodological foundation for modern marketing but also became the source of inspiration for the evolution of numerous subsequent marketing theories. Even in today's rapidly changing world. the 4P theory retains its strong content value and.…
