Lukas Bryan (2 results)

Paperback. Condition: Good. 599 pages. cover worn, first few pages wrinkledPerfect for students of all backgrounds and interest levels, this second edit ion of Marketing Principles combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. The text and a full range of supplementary learning resources (including animated activities, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive busine ss environment. Marketing principles includes the most current coverage of marke ting strategies and concepts with extensive real-world examples including materi al on social networking and digital marketing. This edition has an new chapter o n digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneursh ip, and marketing through transitional times. o Marketing Principles is designed to teach relevant, contemporary concepts and best practices in Asia-Pacific und ergraduate marketing o The importance of being market-oriented, considering the expanded marketing mix through all areas of marketing o The need for a dynamic o utlook on marketing, which responds to the continually changing world (e.g. wher e lines between traditional marketing concepts and strategies are blurred) o Bra nding, the expanded marketing mix and customer-focus o Increasing interdependenc e of goods and services o The centrality of positioning to marketing Winner, Ter tiary (Adaptations): Teaching and Learning Resource, Australian Publishers Assoc. …

Soft cover. Condition: Very Good. First Edition. 455 pages. tbo.