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Lambin Jean Jaques (7 results)
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Optimal Competitive Marketing Behavior in Oligopoly (Classic Reprint)
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Optimal Competitive Marketing Behavior in Oligopoly Classic Reprint
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Market-driven Management. Strategic und Operational Marketing: Strategic and Operational Marketing (Macmillan business)
Language: English
Published by Palgrave Macmillan 15.03.2000., 2000
ISBN 10: 0333793196 ISBN 13: 9780333793190
gebundene Ausgabe. Condition: Gut. 737 Seiten nice book ex Library Sprache: Englisch Gewicht in Gramm: 1269.
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Paperback. Condition: New. Print on Demand. This book presents a highly specialized theoretical discussion of optimizing competitive marketing behavior in an oligopoly. The author derives profit maximization conditions for the multiple competitive reaction case and demonstrates how optimization rules previously developed are special cases of their more general rule. Through analysis of data collected from a stable industry demand market, the book provides evidence of the importance of considering multiple competitive reactions in marketing strategy. The author concludes that considering such reactions in marketing is necessary to fully understand the impact of marketing decisions in an oligopoly, and that doing so refines earlier theories and models. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
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Condition: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.
