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Konstantin Wellner (13 results)
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Condition: Good. Buchschnitt leicht verschmutzt.
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User Innovators in the Silver Market: An Empirical Study among Camping Tourists (Forschungs-/Entwicklungs-/Innovations-Management)
Book 5 of 19: Forschungs-/Entwicklungs-/Innovations-ManagementSeller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 50.80
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Paperback. Condition: Brand New. 2015 edition. 240 pages. 8.27x5.83x0.70 inches. In Stock.
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User Innovators in the Silver Market : An Empirical Study among Camping Tourists
Book 5 of 19: Forschungs-/Entwicklungs-/Innovations-ManagementLanguage: English
Published by Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden, 2015
ISBN 10: 365809043X ISBN 13: 9783658090432
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called 'Silver Market' segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness.
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Softcover. Condition: Gut. Softcover, guter Zustand, Springer Gabler 2015, Versand weltweit / international shipping.
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Condition: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called ¿Silver Market¿ segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness.
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Condition: new. Questo è un articolo print on demand.
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User Innovators in the Silver Market
Book 5 of 19: Forschungs-/Entwicklungs-/Innovations-ManagementLanguage: English
Published by Springer Fachmedien Wiesbaden Mrz 2015, 2015
ISBN 10: 365809043X ISBN 13: 9783658090432
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called 'Silver Market' segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness. 240 pp. Englisch.
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User Innovators in the Silver Market
Book 5 of 19: Forschungs-/Entwicklungs-/Innovations-ManagementLanguage: English
Published by Springer Fachmedien Wiesbaden, 2015
ISBN 10: 365809043X ISBN 13: 9783658090432
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Publication in the field of economic sciences The Silver Market Phenomenon.- Users as Main Source of Innovations.- Introduction to the Research Field: Camping & Caravanning.In this study among camping tourists of all age groups between 19 and.
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User Innovators in the Silver Market
Book 5 of 19: Forschungs-/Entwicklungs-/Innovations-ManagementLanguage: English
Published by Springer VS Mär 2015, 2015
ISBN 10: 365809043X ISBN 13: 9783658090432
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called ¿Silver Market¿ segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 240 pp. Englisch.
