Joohyun Lee (13 results)

Soft cover. Condition: Near Fine. No Jacket. Folio size softbound volume with 96 pages.In German. Slight fading to spine edge else fine.

96 S. mit farbigen Abbildungen. Katalog der Ausstellung vom 30.04.2005 - 25.09.2005 (sehr gutes Exemplar). Sprache: Deutsch Gewicht in Gramm: 1010 4°. Farbig illustrierter Orig.-Klappkarton.

Taschenbuch. Condition: Neu. Advertising in Interactive Television: | How Audiences' Interactions with Ads Affect Perceptions of Programs and Brands | Joohyun Lee | Taschenbuch | 216 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783846516461 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.

4°. 96 S. m. zahlr. Abb. Br.

Paperback. Condition: Brand New. 216 pages. 8.58x5.83x0.79 inches. In Stock.

paperback. Condition: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

zahlreiche sehr schöne Abb., S. 96 Zustand: sehr gutes Exemplar, Katalog zur gleichnahmigen Ausstellung vom 30.4.- 25.9.2005 im Museum für Ostasiatische Kunst, Köln. Sprache: Deutsch Gewicht in Gramm: 1710 Lex.8°, Softcover/Paperback, Bibliothekseinband.

Taschenbuch. Condition: Neu. Den Himmel in der Pinselspitze | Chinesische Malerei des 20.Jahrhunderts | Joohyun Lee | Taschenbuch | 96 S. | Deutsch | 2005 | Kehrer Verlag /Kehrer Design | EAN 9783936636581 | Verantwortliche Person für die EU: Kehrer Verlag /Kehrer Design Heinsteinwerk, Klaus Kehrer, Mannheimer Str. 175, 69123 Heidelberg, contact[at]kehrerverlag[dot]com | Anbieter: preigu.

Taschenbuch. Condition: Neu. Neuware - Die Publikation erscheint zur gleichnamigen Ausstellung im Museum für Ostasiatische Kunst der Stadt Köln vom 30. April 2005 bis 26. september 2005.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Consumers are passively exposed to most commercials in a conventional television environment unless they take active steps to avoid them. On the contrary, interactive product placements (iPPL) in an interactive television (ITV) environment would deliver the advertising message only upon the consumer s request. Traditional product placements (PPL) aim to put the audience in contact with the advertiser s brand through simple exposures, so traditional PPL studies focus on the effect on the consumer s memory. This dissertation recognizes that the iPPL can generate actual interactions from the consumer while watching the program, and examines how the iPPL and its interactive natures can change the audience s consumption patterns of programs and the advertising effectiveness in an ITV environment. The primary purpose of this dissertation is to predict the types of products, programs, and audiences that would generate improved effectiveness of iPPL before ITV becomes widely diffused. 216 pp. Englisch.

Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Lee JoohyunDr. Joohyun Lee has obtained his PhD degree in Interactive Advertising in 2003. After publishing several articles on advertising theories he has worked in the advertising industry focusing on consumer interactions. Now h.

Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Consumers are passively exposed to most commercials in a conventional television environment unless they take active steps to avoid them. On the contrary, interactive product placements (iPPL) in an interactive television (ITV) environment would deliver the advertising message only upon the consumer's request. Traditional product placements (PPL) aim to put the audience in contact with the advertiser's brand through simple exposures, so traditional PPL studies focus on the effect on the consumer's memory. This dissertation recognizes that the iPPL can generate actual interactions from the consumer while watching the program, and examines how the iPPL and its interactive natures can change the audience's consumption patterns of programs and the advertising effectiveness in an ITV environment. The primary purpose of this dissertation is to predict the types of products, programs, and audiences that would generate improved effectiveness of iPPL before ITV becomes widely diffused.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 216 pp. Englisch.

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Consumers are passively exposed to most commercials in a conventional television environment unless they take active steps to avoid them. On the contrary, interactive product placements (iPPL) in an interactive television (ITV) environment would deliver the advertising message only upon the consumer s request. Traditional product placements (PPL) aim to put the audience in contact with the advertiser s brand through simple exposures, so traditional PPL studies focus on the effect on the consumer s memory. This dissertation recognizes that the iPPL can generate actual interactions from the consumer while watching the program, and examines how the iPPL and its interactive natures can change the audience s consumption patterns of programs and the advertising effectiveness in an ITV environment. The primary purpose of this dissertation is to predict the types of products, programs, and audiences that would generate improved effectiveness of iPPL before ITV becomes widely diffused.