Jhon Lidstone (1 results)

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Marketing Planing for the Pharmaceutical Industry. Contents. List of illustrations. Foreword by Paul Girolami, Chairman, Glaxo Holdings Preface Acknowledgements Introduction.Marketing management and planning Market review. Product review. SWOT analysis. Poduct strategy. Pricing review and strategy. Product objectives. Promotion. Marketing research. Production and materials management. Distribution .Implementation and control. Writing the marketing plan. Glossary of marketing terms
Jhon Lidstone
Published by Grover Publishing Company Limited, Great Britain, 1987
- Hardcover
- First Edition
Seller: Eduardo Martínez Moreira, Montevideo, UruguayEduardo Martínez Moreira
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Condition: Used - Very good
£ 183.24
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Tapa dura. Condition: Bien. First Edition. Buen estado. Algunas manchas de humedad en la tapa. Firma de antiguo propietario en portadilla, Texto íntegro en excelente estado. WE SEND (free of charge) video demonstration of the conservation status of the book. ENVIAMOS (a solicitud y sin cargo) video de demostración del estado de…