Jerry Mander George Dippel Howard (31 results)

Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!

Condition: Good. Good Condition. Five star seller - Buy with confidence!

Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item for full refund. Ships via media mail.

Condition: fair. Readable condition with clear signs of use. May contain notes, highlights, lack the dust jacket or extras like CDs, access codes or inserts.

Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!

Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!

Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!

Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!

Spiral-bound. Condition: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.

Paperback. Condition: Good. Later Printing . Contents unmarked. Wrapper is worn and soiled. Some small kinks along spine. 4to. 128pp.

Paperback. Condition: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDVery good paperback, some creasing and wear. Clean pages.

Soft cover. Condition: Very Good. 14Th Printing In Very Good +++ Condition.

Paperback. Condition: Very Good. Reprint. Oversize paperback shows light edge wear and some discoloration/soiling to covers, none severe; no spine crease; an unmarked copy with clean/bright paper. Very good indeed.

Soft cover. Condition: Very Good. Third printing. Large-format softcover volume, measuring approximately 9" x 12.25", shows shelfwear, with light soiling and tear at top of spine. Rear cover has moderate diagonal crease from top outside corner to lower inside corner. Binding is sound. Pencil marking appear on verso on front cover. Pages are clean and bright. Text is in double columns. 128 pages. "The official record, analysis, and fly-it-yourself compendium of high-achievement paper airplanes from the "Scientific American" 1st International Paper Airplane Competition, held during the winter of '66-'67, an event that has already taken its proper place in aeronautical history. Told by the men who were there.".

Soft cover. Condition: Good. Softcover Fly it yourself Compendium of competitive airplanes.128 pages. Illustrated throughout. Dimensions Cut-outs in tact 128 pp. white backgroud illustrated covers a bit soiled.

Trade paperback. Condition: Fair. First Printing [Stated]. The format is approximately 9 inches by 12 inches. 128 pages. Illustrations. Wraps/trade paperback. Cover is worn, soiled, with small tears at spine. Ink notation on fep. The contents include Preface, Introduction, Brief Annotated History of Aeronautics, Prologue: In Tribute to Rufus Porter, the Inventor of the Aeroport, Chapter, Appendix I. Letters, Special Added Chapter: A Fly It Yourself Compendium, and Epilogue. Jerry Irwin Mander (May 1, 1936 - April 11, 2023) was an American author, known for his use of advertising. Mander earned an M.S. in international economics from Columbia University in 1959. In 1966, he joined Howard Gossage's advertising agency, which became Freeman, Mander & Gossage. After Gossage's death in 1969, Mander became independent. He joined the Public Media Center, where he remained for 20 years. Howard Luck Gossage (1917-1969) was an advertising innovator. Independent, he proved to be one of the industry's most inventive innovators- and often its greatest critic. A non-conformist who railed against the norms of so-called scientific advertising in his day, Gossage introduced several innovative techniques to the advertising practice that would only become appreciated decades after his death. Gossage is credited with discovering the media theorist Marshall McLuhan, introducing him to media and corporate leaders thereby providing McLuhan his entry into mainstream renown. Co-founder at age 36 of the advertising agency Wiener & Gossage, Howard Gossage is listed by Advertising Age at number 23 of its 100 advertising people of the 20th century. Paper airplanes as serious science? No longer shamefully relegated to the back rows of elementary-school sports stadiums, paper airplanes come into their own with this amusing -- and instructive -- book. The first contest of the scientific sport of flying paper airplanes is reported with photos and diagrams showing how to make several of the entries. 'The Great International Airplane Book' by Jerry Mander, George Dippel and Howard Gossage may be the first book about paper planes to be published. The book contained details of, and diagrams for folding, the winning entries of the 1st International Airplane Competition which had been organized as an advertising stunt on behalf of 'Scientific American' the previous year. In the mid 1960s Scientific American began to look for ways to increase circulation and, perhaps more importantly, to expand their roster of advertisers. To help the publisher Gerald Piel hired the iconoclastic marketing genius Howard Luck Gossage. Gossage became known for ads that engaged readers through brilliant copyrighting and unusual contests and promotions. He decided to target airlines as potential advertisers for magazine and created the "1st International Paper Airplane Contest." Gossage's timing could not have been better. Boeing was working on the SST and the French, British and Russians all had announced similar projects. Aeronautics and supersonic travel had become frequent news topics. In December 1966 he placed ads in 'The New York Times, 'The New Yorker', and 'Travel Weekly, and in only six weeks received nearly 12,000 entries from 28 countries. Those entries found to fly particularly well in trials were sent forward to the Final Fly-offs held at the New York Hall of Science on 21 Feb 1967. The contest had transcended advertising to become a news story itself. It was covered by the major news outlets including all three of the TV networks. Five months later the results were compiled into The Great International Paper Airplane Book. There were four categories of competition, for duration aloft, distance flown, aerobatics and origami. According to the Origamian for . entries in the origami category did not actually need to be able to fly. Each category was subdivided into entries submitted by air travel professionals (including subscribers to 'Scientific American') and non-professionals. The winners were awarded a trophy called 'The Leonardo'.

By Jerry Mander, George Dippel, and Howard Gossage. New York: Simon and Schuster, 1967. Softcover original (paper wraps). Eleventh Printing. Library of Congress Catalog Card No. 68-12169. Manufactured in the United States of America; printed by Mahony & Roese. Published in conjunction with Scientific American's First International Paper Airplane Competition (1966-67), this cult-classic volume blends serious aeronautical thinking with playful experimentation. The book documents record-setting designs for distance, duration, and aerobatics, alongside fold-it-yourself plans, technical commentary, photographs, and essays that situate paper airplanes within the broader history of aviation, engineering, and design culture. Contributions include analysis from engineers and academics, making the book far more than a novelty, this is a mid-century snapshot of creativity at the intersection of science, counterculture, and hands-on making. This copy presents particularly well. The book is in Near Fine condition, with bright, clean pages throughout and no writing, notes, marginalia, or markings - except for a neatly printed birthday gift inscription (1970) on front flyleaf. The binding is tight and square, and the wraps remain crisp with only the lightest evidence of age or handling. All contents are complete and clean. Jerry Mander is an American author and social critic best known for his later works on media, technology, and environmental issues, including Four Arguments for the Elimination of Television. George Dippel was an art director and photographer closely associated with Scientific American, contributing to the book's visual and technical clarity. Howard Gossage, often described as a visionary figure in American advertising, was a central force in San Francisco's creative and countercultural scene during the 1960s, bringing an experimental, intellectually playful spirit to the project.

Soft cover. Condition: Near Fine. No Jacket. There Are No Marks Or Tears Inside The Book. The Binding Is Tight.

Stapled wrapper, 21.5x28cm, 32pp. Good condition. General light wear. A little creased at corners. ISBN: 0725400684.

Hardcover. Condition: New. #Brand new, hardcover, inventory#box200/Yikatbox9,

Paperback. Condition: Very Good. 128 pages.

paperback. Condition: New. In shrink wrap. Looks like an interesting title!

Spiral-bound. Condition: New.

spiral_bound. Condition: New. In shrink wrap. Looks like an interesting title!

Condition: New. (inventory#Shelf).