Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Paperback. Condition: New.
Language: English
Published by Peter Lang AG, Internationaler Verlag der Wissenschaften, 2010
ISBN 10: 3039111140 ISBN 13: 9783039111145
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Language: English
Published by Peter Lang Ltd, International Academic Publishers, 2013
ISBN 10: 1906165467 ISBN 13: 9781906165468
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Condition: New. In.
Language: English
Published by Verlag Peter Lang, CH, 2010
ISBN 10: 3039111140 ISBN 13: 9783039111145
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Paperback. Condition: New. Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand's iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone significant change, most notably due to the New Zealand Rugby Union's lucrative and ongoing corporate partnerships with Rupert Murdoch's News Corporation and global sportswear giant Adidas. The authors explore these significant developments and pressures alongside the resulting tensions and contradictions that have emerged as the All Blacks, and other aspects of national heritage and indigenous identity, have been steadily incorporated into a global promotional culture. Following recent research in cultural studies, they highlight the intensive, but contested, commodification of the All Blacks to illuminate the ongoing transformation of rugby in New Zealand by corporate imperatives and the imaginations of marketers, most notably through the production of a complex discourse of corporate nationalism within Adidas's evolving local and global advertising campaigns.
Language: English
Published by Peter Lang AG, Internationaler Verlag der Wissenschaften, 2010
ISBN 10: 3039111140 ISBN 13: 9783039111145
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Language: English
Published by Peter Lang AG, Internationaler Verlag der Wissenschaften, 2010
ISBN 10: 3039111140 ISBN 13: 9783039111145
Seller: Ria Christie Collections, Uxbridge, United Kingdom
£ 45.14
Quantity: Over 20 available
Add to basketCondition: New. In.
Language: English
Published by Peter Lang AG, Internationaler Verlag der Wissenschaften, 2010
ISBN 10: 3039111140 ISBN 13: 9783039111145
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New.
Language: English
Published by Peter Lang AG, Internationaler Verlag der Wissenschaften, 2010
ISBN 10: 3039111140 ISBN 13: 9783039111145
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: As New. Unread book in perfect condition.
Seller: Rarewaves.com UK, London, United Kingdom
Paperback. Condition: New.
Language: English
Published by Verlag Peter Lang, CH, 2010
ISBN 10: 3039111140 ISBN 13: 9783039111145
Seller: Rarewaves.com UK, London, United Kingdom
Paperback. Condition: New. Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand's iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone significant change, most notably due to the New Zealand Rugby Union's lucrative and ongoing corporate partnerships with Rupert Murdoch's News Corporation and global sportswear giant Adidas. The authors explore these significant developments and pressures alongside the resulting tensions and contradictions that have emerged as the All Blacks, and other aspects of national heritage and indigenous identity, have been steadily incorporated into a global promotional culture. Following recent research in cultural studies, they highlight the intensive, but contested, commodification of the All Blacks to illuminate the ongoing transformation of rugby in New Zealand by corporate imperatives and the imaginations of marketers, most notably through the production of a complex discourse of corporate nationalism within Adidas's evolving local and global advertising campaigns.
Seller: moluna, Greven, Germany
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. In 2011, New Zealand rugby fans erupted in celebration as the All Blacks narrowly defeated France to win the Rugby World Cup - the team s first title since New Zealand hosted the inaugural tournament in 1987. In the years between these victories, the sport .
Seller: moluna, Greven, Germany
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Globalization, Sport and Corporate NationalismAlthough New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces a.