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Marketing Moves: A New Approach to Profits, Growth, and Renewal
Language: English
Published by Harvard Business Review Press, 2001
ISBN 10: 1578516005 ISBN 13: 9781578516001
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Marketing Moves : A New Approach to Profits, Growth, and Renewal
Language: English
Published by Harvard Business Review Press, 2001
ISBN 10: 1578516005 ISBN 13: 9781578516001
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Marketing Moves: A New Approach to Profits, Growth, and Renewal
Language: English
Published by Harvard Business Review Press (edition First Edition), 2001
ISBN 10: 1578516005 ISBN 13: 9781578516001
First Edition
Hardcover. Condition: Good. First Edition. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.
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Marketing Moves: A New Approach to Profits, Growth, and Renewal
Language: English
Published by Harvard Business Review Press, 2001
ISBN 10: 1578516005 ISBN 13: 9781578516001
Hardcover. Condition: New. HARDCOVER, BRAND NEW, Perfect Shape, No Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!
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Marketing Moves: A New Approach to Profits, Growth, and Renewal
Language: English
Published by Harvard Business Press, 2001
ISBN 10: 1578516005 ISBN 13: 9781578516001
Hardcover. Condition: New. HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!
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Winning Strategies for the Indian Market (Kellogg School of Management)
Language: English
Published by Northwestern University Press, 2010
ISBN 10: 0810126958 ISBN 13: 9780810126954
Seller: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. crisp clean w/light shelfwear/edgewear - may have remainder mark Standard-sized.
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Marketing Moves : A New Approach to Profits, Growth, and Renewal
Language: English
Published by Harvard Business Review Press, 2001
ISBN 10: 1578516005 ISBN 13: 9781578516001
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Marketing Moves: A New Approach to Profits, Growth, and Renewal
Language: English
Published by Harvard Business Review Press, 2001
ISBN 10: 1578516005 ISBN 13: 9781578516001
hardcover. Condition: New. HC.
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Marketing Moves: A New Approach to Profits, Growth, and Renewal
Language: English
Published by Harvard Business Review Press, 2001
ISBN 10: 1578516005 ISBN 13: 9781578516001
hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Winning Strategies For The Indian Market
Language: English
Published by Kogan Page India Private Limited, 2011
ISBN 10: 8175545631 ISBN 13: 9788175545632
Soft cover. Condition: New. ISBN:9788175545632.
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Marketing Moves
Language: English
Published by Harvard Business Review Press, 2001
ISBN 10: 1578516005 ISBN 13: 9781578516001
Condition: Como nuevo. : En 'Marketing Moves', Philip Kotler, Dipak Jain y Suvit Maesincee exploran cómo la globalización, Internet y la hipercompetición están transformando los mercados. Argumentan que el marketing debe evolucionar para priorizar la creación de valor para el cliente y adaptarse a un entorno donde los clientes son escasos. El libro presenta el concepto de 'marketing holístico', que integra el marketing tradicional con las capacidades digitales para construir relaciones a largo plazo con los stakeholders. Este enfoque permite a las empresas identificar nuevas oportunidades de valor, crear ofertas personalizadas y operar con alta calidad y velocidad, construyendo una plataforma de marketing completa para un mundo centrado en el cliente. EAN: 9781578516001 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Moves Autor: Philip Kotler| Dipak C. Jain| Suvit Maesincee Editorial: Harvard Business Review Press Idioma: en Páginas: 193 Formato: tapa dura.
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El marketing se mueve
Language: Spanish
Published by Paidos Iberica Ediciones S A, 2002
ISBN 10: 8449313120 ISBN 13: 9788449313127
Condition: Como nuevo. : En 'El marketing se mueve', Philip Kotler, Dipak C. Jain y Suvit Maesincee exploran cómo la globalización y la tecnología están transformando los mercados. Este libro ofrece una nueva perspectiva sobre cómo las empresas pueden crear valor para los clientes en un entorno en constante cambio, combinando estrategias de marketing tradicionales con capacidades digitales para construir relaciones duraderas y mutuamente beneficiosas. Ideal para profesionales y estudiantes del área. EAN: 9788449313127 Tipo: Libros Categoría: Negocios y Economía Título: El marketing se mueve Autor: Philip Kotler| Dipak C. Jain| Suvit Maesincee Editorial: Paidos Iberica Ediciones S A Idioma: es-ES Páginas: 232 Formato: tapa blanda.
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Marketing Moves : A New Approach to Profits, Growth, and Renewal
Language: English
Published by Harvard Business Review Press, 2001
ISBN 10: 1578516005 ISBN 13: 9781578516001
Condition: New.
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Marketing Moves : A New Approach to Profits, Growth, and Renewal
Language: English
Published by Harvard Business Review Press, 2001
ISBN 10: 1578516005 ISBN 13: 9781578516001
Condition: As New. Unread book in perfect condition.
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Marketing Moves Format: Hardcover
Language: English
Published by Harvard Business Review Press, 2001
ISBN 10: 1578516005 ISBN 13: 9781578516001
Condition: As New. Unread copy in mint condition.
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Marketing Moves Format: Hardcover
Language: English
Published by Harvard Business Review Press, 2001
ISBN 10: 1578516005 ISBN 13: 9781578516001
Condition: New. Brand New.
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El marketing se mueve: una nueva aproximación a los beneficios, el crecimiento y la renovación (Primera edición)
Language: Spanish
Published by Ediciones Paidos Iberica, 2002
ISBN 10: 8449313120 ISBN 13: 9788449313127
Tapa dura. Condition: Bien. ECONOMIA. EMPRESA. Tapa blanda de editorial ilustrada con solapas. Sin subrayados ni anotaciones. Perfecto estado de conservación. Internet, la globalización y la hipercompetencia están redefiniendo profundamente los mercados y cambiando la manera de actuar en los negocios. El problema, afirma el especialista de renombre internacional Philip Kotler y sus coautores Dipak C. Jain y Suvit Maesincee, es que el marketing no ha avanzado al mismo ritmo que los mercados. En el mundo actual, los clientes son escasos y es necesario redefinir y ampliar el marketing clásico para reflejar esta nueva realidad. Todo esto exige un replanteamiento fundamental de la estrategia empresarial para permitir la creación de valores añadidos para los clientes, tanto en el mercado como en el espacio mercantil. Y es el marketing el que se convierte en principal motor del desarrollo y la aplicación de esta nueva estrategia. ¿Cómo lograrlo? Utilizar un paradigma del marketing radicalmente nuevo llamado marketing holístico, un concepto dinámico derivado del entorno electrónico y de la interactividad entre compañías, clientes y colaboradores. Este nuevo paradigma combina lo mejor del marketing tradicional con las nuevas capacidades digitales para desarrollar relaciones a largo plazo mutuamente satisfactorias. Perfilar un esquema para llevar a la práctica el marketing holístico requiere integrar la gestión de la demanda del cliente, la asignación de recursos internos y externos, y la colaboración sistemática entre unidades. Los autores muestran de qué manera puede ayudar a las compañías a: * Identificar las oportunidades para renovar sus mercados. * Crear eficientemente las mejores ofertas. * Ofrecer productos y servicios que respondan a las necesidades del cliente. * Operar en el más alto nivel de calidad del producto en cuanto a servicio y velocidad. Tan revolucionario como práctico, este libro muestra cómo desarrollar una plataforma de marketing completa, lista para los desafíos y oportunidades que surgen de un mundo empresarial centrado en el cliente. Libro.
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Marketing Moves : A New Approach to Profits, Growth, and Renewal
Language: English
Published by Harvard Business Review Press, 2001
ISBN 10: 1578516005 ISBN 13: 9781578516001
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Marketing Moves : A New Approach to Profits, Growth, and Renewal
Language: English
Published by Harvard Business Review Press, 2001
ISBN 10: 1578516005 ISBN 13: 9781578516001
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Marketing in beweging. Een nieuwe kijk op winst, groei en vernieuwing
Language: Dutch
Published by Academic Service, Schoonhoven, 2002
ISBN 10: 9052614180 ISBN 13: 9789052614182
Condition: Good.
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Gebundene Ausgabe. Condition: Wie neu. 248 Seiten Sprache: Deutsch Gewicht in Gramm: 514.
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Marketing Moves: A New Approach to Profits, Growth, and Renewal
Language: English
Published by Harvard Business Review Press, 2001
ISBN 10: 1578516005 ISBN 13: 9781578516001
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. In.
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MARKETING MOVES A New Approach to Profits, Growth, and Renewal
Language: English
Published by Harvard Business Review Press, Boston, 2001
ISBN 10: 1578516005 ISBN 13: 9781578516001
First Edition
Hardcover. First Edition; First Printing. Fine in a Fine dust jacket. ; 9.2 X 6.3 X 0.9 inches; 193 pages.
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Marketing Moves: A New Approach to Profits, Growth, and Renewal
Language: English
Published by Harvard Business Review Press 2002-03-01, 2002
ISBN 10: 1578516005 ISBN 13: 9781578516001
Hardcover. Condition: New.
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Marketing Moves: A New Approach to Profits, Growth, and Renewal
Language: English
Published by Harvard Business Review Press, 2001
ISBN 10: 1578516005 ISBN 13: 9781578516001
hardcover. Condition: New. In shrink wrap. Looks like an interesting title!
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Il marketing che cambia Un nuovo approccio al profitto, alla crescita e al rinnovamento
Language: Italian
Published by Il Sole 24 Ore, Milano, 2002
ISBN 10: 8883633326 ISBN 13: 9788883633324
Seller: Di Mano in Mano Soc. Coop, Cambiago, MI, Italy
Seller rating 5 out of 5 stars
Brossura. Edizione italiana a cura di Walter Giorgio Scott. Mondo Economico 58 Numero di tavole: 0 pp.182 9788883633324 altezza 22 larghezza 0 Esemplare in buone condizioni.Copertina con tracce di polvere.Tagli ingialliti e con tracce di polvere.Pagine ingiallite ai bordi. Sparse sottolineature e note a margine a matita.
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Marketing Moves: A New Approach to Profits, Growth, and Renewal
Language: English
Published by McGraw-Hill Professional|Harvard Business School Press, 2001
ISBN 10: 1578516005 ISBN 13: 9781578516001
Gebunden. Condition: New. The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy t.
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1ª ed., 1ª imp. edición. rúst. 228 páginas.
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Marketing der Zukunft. Mit sense and response zu mehr Wachstum und Gewinn
Seller: Sigrun Wuertele buchgenie_de, Altenburg, Germany
Seller rating 5 out of 5 stars
Condition: Sehr gut - gebraucht. Gebundene Ausgabe 248 S. Sehr guter Zustand, ohne Namenseintrag Marketing der Zukunft. Mit sense and response zu mehr Wachstum und Gewinn Zustand: 3, Sehr gut - gebraucht, Gebundene Ausgabe Campus-Verlag , 2002 248 S. , Marketing der Zukunft. Mit sense and response zu mehr Wachstum und Gewinn, Philip Kotler, Dipak C. Jain, Suvit Maesincee, 3593370778, BU388019.
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