Condition: New.
Seller: Big River Books, Powder Springs, GA, U.S.A.
Condition: new.
Language: English
Published by BIS Publishers B.V., NL, 2020
ISBN 10: 9063695934 ISBN 13: 9789063695934
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Hardback. Condition: New. We think, feel, and talk in metaphors.Why not use them for design?Feeling down? Cheer up! We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world.Happy is Up, Sad is Down is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics, and advertising.Metaphors show how to use space and physical attributes to convey abstract concepts like time and importance, emotions and social relations, political ideas and ethical values. This book is meant to inspire designers and everyone curious about how the mind works.
Condition: As New. Unread book in perfect condition.
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Condition: New.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New.
Hardcover. Condition: Brand New. 01 edition. 50 pages. 6.57x6.18x0.87 inches. In Stock.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: As New. Unread book in perfect condition.
Language: English
Published by Bis B.V., Uitgeverij (BIS Publishers), 2021
ISBN 10: 9063695934 ISBN 13: 9789063695934
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New.
hardcover. Condition: New. Special order item direct from the distributor.
Language: English
Published by BIS Publishers B.V., NL, 2020
ISBN 10: 9063695934 ISBN 13: 9789063695934
Seller: Rarewaves.com UK, London, United Kingdom
Hardback. Condition: New. We think, feel, and talk in metaphors.Why not use them for design?Feeling down? Cheer up! We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world.Happy is Up, Sad is Down is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics, and advertising.Metaphors show how to use space and physical attributes to convey abstract concepts like time and importance, emotions and social relations, political ideas and ethical values. This book is meant to inspire designers and everyone curious about how the mind works.