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We think, feel, and talk in metaphors. Why not use them for design? This book is meant to inspire designers and everyone curious about how the mind works.
About the Author: Jorn Hurtienne, Diana Loffler, Clara Husch, Daniel Reinhardt, Robert Tscharn, and Stephan Huber are a team of psychologists, designers, computer scientists, business consultants, and researchers who came together at the Chair of Psychological Ergonomics at Wurzburg University.
Title: Happy Is Up, Sad Is Down : 65 Metaphors for ...
Publisher: BIS Publishers
Publication Date: 2021
Binding: Hardcover
Condition: New