Holt D B (197 results)

- Hardcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
Contact seller5-star sellerCondition: Used - Good
£ 4.50
Free ShippingShips within U.S.A.Quantity: 2 available
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

- Hardcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
Contact seller5-star sellerCondition: Used - Very good
£ 4.50
Free ShippingShips within U.S.A.Quantity: 2 available
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

- Hardcover
Seller: Zoom Books Company, Lynden, WA, U.S.A.Zoom Books Company
Contact seller5-star sellerCondition: Used - Very good
£ 4.51
Free ShippingShips within U.S.A.Quantity: 1 available
Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Language: English
Published by Harvard Business Review Press (edition Illustrated), 2004
- Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
Contact seller5-star sellerCondition: Used - Fair
£ 4.87
Free ShippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: Fair. Illustrated. With dust jacket. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

- Hardcover
Seller: Half Price Books Inc., Dallas, TX, U.S.A.Half Price Books Inc.
Contact seller5-star sellerCondition: Used - Very good
£ 2.28
£ 2.77 shippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

- Hardcover
Seller: Goodwill Books, Hillsboro, OR, U.S.A.Goodwill Books
Contact seller5-star sellerCondition: Used - Fair
£ 2.20
£ 2.95 shippingShips within U.S.A.Quantity: 1 available
Condition: acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included.

- Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
Contact seller5-star sellerCondition: Used - Good
£ 5.23
Free ShippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

- Hardcover
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.ThriftBooks-Reno
Contact seller5-star sellerCondition: Used - Fair
£ 5.23
Free ShippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

- Hardcover
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.ThriftBooks-Phoenix
Contact seller5-star sellerCondition: Used - Good
£ 5.23
Free ShippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

- Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
Contact seller5-star sellerCondition: Used - Very good
£ 5.23
Free ShippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

- Hardcover
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.ThriftBooks-Phoenix
Contact seller5-star sellerCondition: Used - Very good
£ 5.23
Free ShippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

- Hardcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
Contact seller5-star sellerCondition: Used - Good
£ 5.23
Free ShippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

- Hardcover
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.ThriftBooks-Reno
Contact seller5-star sellerCondition: Used - Very good
£ 5.23
Free ShippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

- Hardcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
Contact seller5-star sellerCondition: Used - Very good
£ 5.23
Free ShippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

- Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
Contact seller5-star sellerCondition: Used - Very good
£ 5.23
Free ShippingShips within U.S.A.Quantity: 7 available
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

- Hardcover
Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West
Contact seller5-star sellerCondition: Used - Good
£ 5.26
Free ShippingShips within U.S.A.Quantity: 1 available
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

- Hardcover
Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West
Contact seller5-star sellerCondition: Used - Very good
£ 5.26
Free ShippingShips within U.S.A.Quantity: 1 available
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

- Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
Contact seller5-star sellerCondition: Used - Very good
£ 5.26
Free ShippingShips within U.S.A.Quantity: 1 available
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

- Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
Contact seller5-star sellerCondition: Used - Good
£ 5.26
Free ShippingShips within U.S.A.Quantity: 3 available
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

- Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
Contact seller5-star sellerCondition: Used - Good
£ 5.26
Free ShippingShips within U.S.A.Quantity: 3 available
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

- Hardcover
Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
Contact seller5-star sellerCondition: Used - Very good
£ 5.31
Free ShippingShips within U.S.A.Quantity: 1 available
Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

- Hardcover
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
Contact seller2-star sellerCondition: Used - Very good
£ 6.02
Free ShippingShips within U.S.A.Quantity: 2 available
Hardback. Condition: Very Good. Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses o…f some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create identity myths that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of cultural branding principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.

- Hardcover
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
Contact seller2-star sellerCondition: Used - Good
£ 6.02
Free ShippingShips within U.S.A.Quantity: 2 available
Hardback. Condition: Good. Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of som…e of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create identity myths that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of cultural branding principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.

- Hardcover
Seller: Dream Books Co., Denver, CO, U.S.A.Dream Books Co.
Contact seller5-star sellerCondition: Used - Fair
£ 6.11
Free ShippingShips within U.S.A.Quantity: 1 available
Condition: acceptable. This copy has clearly been enjoyedâ"expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.

- Hardcover
Seller: HPB-Diamond, Dallas, TX, U.S.A.HPB-Diamond
Contact seller5-star sellerCondition: Used - Very good
£ 3.81
£ 2.77 shippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

- Hardcover
Seller: HPB-Red, Dallas, TX, U.S.A.HPB-Red
Contact seller5-star sellerCondition: Used - Good
£ 3.81
£ 2.77 shippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

- Hardcover
Seller: Goodwill of Colorado, COLORADO SPRINGS, CO, U.S.A.Goodwill of Colorado
Contact seller5-star sellerCondition: Used - Very good
£ 6.67
Free ShippingShips within U.S.A.Quantity: 1 available
Condition: very_good. Item may have minor cosmetic defects marks, wears, cuts, bends, crushes on the cover, spine, pages or dust cover. Shrink wrap, dust covers, or boxed set case may be missing. Item may contain remainder marks on outside edges, which should be noted in Product Details. Item may be missing bundled media.

- Hardcover
Seller: One Planet Books, Columbia, MO, U.S.A.One Planet Books
Contact seller5-star sellerCondition: Used - Good
£ 5.70
£ 2.95 shippingShips within U.S.A.Quantity: 6 available
hardcover. Condition: Good. Illustrated. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

- Hardcover
Seller: HPB-Ruby, Dallas, TX, U.S.A.HPB-Ruby
Contact seller5-star sellerCondition: Used - Very good
£ 6.08
£ 2.77 shippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Language: English
Published by Harvard Business Review Press November 2004, 2004
- Hardcover
Seller: R Bookmark, Youngtown, AZ, U.S.A.R Bookmark
Contact seller5-star sellerCondition: Used - Fair
£ 5.33
£ 4.53 shippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: Used - Acceptable.