Gaurav Sood (93 results)
- Softcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
Contact seller5-star sellerCondition: Used - As new
£ 11.24
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Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
- Softcover
Seller: Majestic Books, Hounslow, , United KingdomMajestic Books
Contact seller4-star sellerCondition: New
£ 4.66
£ 6.50 shippingShips from United Kingdom to U.S.A.Quantity: 4 available
Condition: New. pp. 220.
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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£ 9.42
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Condition: New. pp. 220.
- Softcover
Seller: Majestic Books, Hounslow, , United KingdomMajestic Books
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£ 6.98
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Condition: New.
- Softcover
Seller: Majestic Books, Hounslow, , United KingdomMajestic Books
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£ 7.08
£ 6.50 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: New.
- Softcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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£ 5.20
£ 8.59 shippingShips from Germany to U.S.A.Quantity: 4 available
Condition: New. pp. 220.
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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£ 11.74
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Condition: New.
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
Contact seller4-star sellerCondition: New
£ 11.84
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Condition: New.
- Softcover
Seller: Majestic Books, Hounslow, , United KingdomMajestic Books
Contact seller4-star sellerCondition: New
£ 8.24
£ 6.50 shippingShips from United Kingdom to U.S.A.Quantity: 4 available
Condition: New. pp. 270.
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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£ 13.06
£ 2.97 shippingShips within U.S.A.Quantity: 4 available
Condition: New. pp. 270.
- Softcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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£ 7.46
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Condition: New.
- Softcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
Contact seller4-star sellerCondition: New
£ 8.70
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Condition: New. pp. 270.
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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£ 14.75
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Condition: New.
- Softcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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£ 10.54
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Condition: New.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: New
£ 18.54
£ 1.97 shippingShips within U.S.A.Quantity: Over 20 available
Condition: New.
Language: English
Published by Rupa Publications India Pvt Ltd 1/3/2017 2017
- Softcover
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.BargainBookStores
Contact seller5-star sellerCondition: New
£ 20.58
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Paperback or Softback. Condition: New. How I Topped Boards and You Can Too. Book.
- Softcover
- First Edition
Seller: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd
Contact seller4-star sellerCondition: New
£ 5.37
£ 15.10 shippingShips from India to U.S.A.Quantity: 1 available
Soft cover. Condition: New. 1st Edition. So how does one go about topping the boards-exams that can determine where your life's headed, your college, your first jobmay be even your first crush? Fortunately, the secret isn't to 'study till you're a sleep-deprived Zombie'. Unfortunately, it also isn't 'mum fed me Steroids/dad taug…ht me to cheat'. The secret recipe? Connecting the dots. You don't need to be a prodigy studying twenty-four hours a day to ace an exam-you just need to work smart. How I topped the boards and you can too! Shares the methods that helped Gaurav top in his Board exams, so that you too can best prepare for the most important exams of your life.
- Softcover
Seller: Books in my Basket, New Delhi, , IndiaBooks in my Basket
Contact seller5-star sellerCondition: New
£ 3.33
£ 17.26 shippingShips from India to U.S.A.Quantity: 5 available
Soft cover. Condition: New. ISBN:9789353333331 N.A.
- Softcover
Seller: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd
Contact seller4-star sellerCondition: New
£ 6.53
£ 15.10 shippingShips from India to U.S.A.Quantity: 5 available
Soft cover. Condition: New. Fake news, Hacktivism, Internet trolls and Culture jamming are rampant pop culture phenomena in the age of consumerism. Clever strategies such as emotional and cultural branding can only help your brand go as far as one little slip from grace. In the blink of an eye, your brand's image can be tarnishe…d by its monstrous doppelganger. Tweets by angry fans along with memes about your brand can become your worst nightmare. Troll Proof Branding in the Age of Doppelgangers captures the evolution of the brand alter-ego, also known as brand doppelganger, created by consumers, anti-brand activists, competitors, opinion leaders, media and the public. The book discusses the world of monstrous doppelgangers and various reasons and situations that create negative imagery of personal and public brands. Most of the time, these doppelgangers are the result of the company's own faulty products and complacent attitudes towards consumer feedback, for instance, Pepsi and McDonald's anti-health and obesity-promoting menu. But there are also brands like Starbucks that have their customer base built on quality and emotional loyalty to the brand. And still, Starbucks' reputation eventually got overshadowed by its evil twinthe one who crushes the local competition by making mom and pop stores run out of business. This means that even an emotional branding popularly used by brands can backfire! In contrast, Nike, when attacked by its doppelganger, bounced back by installing a code of conduct in its factories SHAPE: Safety, Health, Attitude, People and Environment. Then, there are cases of personal brands such as Ravish Kumar, a seasoned Indian journalist, and Alia Bhatt, the Bollywood actress, being trolled online by anti-fans. This book aids you in developing strategies to counter the impact of your brand doppelgangers. Arm yourself with strategies to promote brand positivity to fight trollers and hacktivists.
- Hardcover
Seller: Majestic Books, Hounslow, , United KingdomMajestic Books
Contact seller4-star sellerCondition: Used
£ 15.60
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Condition: Used.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: Used - As new
£ 20.78
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Condition: As New. Unread book in perfect condition.
- Softcover
- International Edition
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.Romtrade Corp.
Contact seller5-star sellerInternational EditionCondition: New
£ 22.89
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Condition: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be print…ed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide.
- Softcover
Seller: Books in my Basket, New Delhi, , IndiaBooks in my Basket
Contact seller5-star sellerCondition: New
£ 5.59
£ 17.26 shippingShips from India to U.S.A.Quantity: 3 available
Soft cover. Condition: New. ISBN:9789354793530,276pp.
- Softcover
Seller: Books in my Basket, New Delhi, , IndiaBooks in my Basket
Contact seller5-star sellerCondition: New
£ 6.21
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Soft cover. Condition: New. ISBN:9788126935994,270pp.
- Hardcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
Contact seller4-star sellerCondition: Used
£ 15.07
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Condition: Used.
- Hardcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
Contact seller4-star sellerCondition: Used
£ 21.03
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Condition: Used.
- Hardcover
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.Romtrade Corp.
Contact seller5-star sellerCondition: New
£ 25.16
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Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
- Softcover
Seller: Books in my Basket, New Delhi, , IndiaBooks in my Basket
Contact seller5-star sellerCondition: New
£ 7.85
£ 17.26 shippingShips from India to U.S.A.Quantity: 5 available
Soft cover. Condition: New. ISBN:9788126911646,432pp.
- Softcover
Seller: Books in my Basket, New Delhi, , IndiaBooks in my Basket
Contact seller5-star sellerCondition: New
£ 8.98
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Soft cover. Condition: New. ISBN:9788126940233,316pp.
Published by Penguin Business 2023
- Softcover
Seller: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd
Contact seller4-star sellerSoft cover. Condition: New. The news is a public good and needs to be handled with care and integrity. Even though lies and misinformation campaigns have been around for years―maybe since the dawn of journalism―the rate at which fake news is being spread these days is both alarming and preposterous. Almost every inst…itution―public or private―uses fake news to further its own agenda. Governments and corporate houses spread fake news either through their own agencies or by influencing the popular media. In the business sector, fake news manifests itself in the form of exaggerated company returns and false data. This book analyses the impact of fake news both on products and personalities. Foregrounded in rigorous research, it examines how fake news is used by companies, political parties, and leaders to create, amplify, and even tarnish a brand's image and equity. It emphasizes how the customers' perception of a brand impacts and influences its reputation, and acts as a decisive force in them gaining or losing competitive advantages. Elucidating how brands can interact both directly and indirectly with fake news, it brings to the readers' notice how sometimes brands are the victims of fake news and other times, the purveyors.
