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Hardcover. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller: Books From California, Simi Valley, CA, U.S.A.
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Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Seller: Lakeside Books, Benton Harbor, MI, U.S.A.
Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!
Language: English
Published by John Wiley and Sons Inc, US, 2016
ISBN 10: 1119278333 ISBN 13: 9781119278337
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Hardback. Condition: New. Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing - because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. Learn how to: Increase sales with smarter fund allocationReduce marketing costs without sacrificing effectivenessStrengthen the role of marketing with quantified ROIBuild capabilities for sustainable performance improvements Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.
Condition: New. pp. 200.
Seller: Ria Christie Collections, Uxbridge, United Kingdom
£ 22.41
Quantity: Over 20 available
Add to basketCondition: New. In.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: As New. Unread book in perfect condition.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New.
Condition: New. pp. 200.
Published by John Wiley & Sons Inc, 2016
ISBN 10: 1119278333 ISBN 13: 9781119278337
Seller: Revaluation Books, Exeter, United Kingdom
Hardcover. Condition: Brand New. 1st edition. 200 pages. 9.50x6.50x1.00 inches. In Stock.
Condition: New. THOMAS BAUER joined McKinsey in 2001 and is based in Munich. As a Senior Expert in McKinsey s marketing strategy group he serves clients across industries and geographies on topics such as marketing spend effectiveness and brand management. Thomas co-leads .
Language: English
Published by John Wiley and Sons Inc, US, 2016
ISBN 10: 1119278333 ISBN 13: 9781119278337
Seller: Rarewaves.com UK, London, United Kingdom
Hardback. Condition: New. Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing - because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. Learn how to: Increase sales with smarter fund allocationReduce marketing costs without sacrificing effectivenessStrengthen the role of marketing with quantified ROIBuild capabilities for sustainable performance improvements Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.
Language: German
Published by Redline Verlag Nov 2020, 2020
ISBN 10: 3868817875 ISBN 13: 9783868817874
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Buch. Condition: Neu. Neuware 384 pp. Deutsch.
Language: German
Published by Redline Verlag Nov 2020, 2020
ISBN 10: 3868817875 ISBN 13: 9783868817874
Seller: Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, Germany
Buch. Condition: Neu. Neuware 384 pp. Deutsch.
Language: German
Published by Redline Verlag Nov 2020, 2020
ISBN 10: 3868817875 ISBN 13: 9783868817874
Seller: AHA-BUCH GmbH, Einbeck, Germany
Buch. Condition: Neu. Neuware.
Buch. Condition: Neu. Mega-Macht Marke | Bleibende Werte in wechselvollen Zeiten | Tjark Freundt (u. a.) | Buch | 384 S. | Deutsch | 2020 | Redline Verlag | EAN 9783868817874 | Verantwortliche Person für die EU: Münchner Verlagsgruppe GmbH, Türkenstr. 89, 80799 München, info[at]m-vg[dot]de | Anbieter: preigu.
Language: German
Published by Deutscher Universit?tsverlag, 2006
ISBN 10: 383500395X ISBN 13: 9783835003958
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Condition: New. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 24. Weight in Grams: 553. . 2006. 2006th Edition. paperback. . . . .
Language: German
Published by Deutscher Universitätsverlag 26.09.2006, 2006
ISBN 10: 383500395X ISBN 13: 9783835003958
Seller: Sigrun Wuertele buchgenie_de, Altenburg, Germany
Condition: wie neu - gebraucht. Taschenbuch 401 S. Sehr guter Zustand, ohne Namenseintrag Zustand: 1, wie neu - gebraucht, Taschenbuch Deutscher Universitätsverlag , 2006-09-26 401 S. , Emotionalisierung von Marken (Innovatives Markenmanagement), Freundt, Tjark.
Condition: Gut. Zustand: Gut | Seiten: 381 | Produktart: Bücher | Keine Beschreibung verfügbar.
Language: German
Published by Deutscher Universitätsverlag, 2006
ISBN 10: 383500395X ISBN 13: 9783835003958
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 2006 edition. 401 pages. German language. 8.19x5.83x0.94 inches. In Stock.
Language: German
Published by Deutscher Universitätsverlag, 2006
ISBN 10: 383500395X ISBN 13: 9783835003958
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Condition: New. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 24. Weight in Grams: 553. . 2006. 2006th Edition. paperback. . . . . Books ship from the US and Ireland.
Language: German
Published by Deutscher Universitätsverlag, 2006
ISBN 10: 383500395X ISBN 13: 9783835003958
Seller: preigu, Osnabrück, Germany
Taschenbuch. Condition: Neu. Emotionalisierung von Marken | Inter-industrieller Vergleich der Relevanz emotionaler Markenimages für das Konsumentenverhalten | Tjark Freundt | Taschenbuch | xxii | Deutsch | 2006 | Deutscher Universitätsverlag | EAN 9783835003958 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Published by John Wiley & Sons Inc, 2016
ISBN 10: 1119278333 ISBN 13: 9781119278337
Seller: Revaluation Books, Exeter, United Kingdom
Hardcover. Condition: Brand New. 1st edition. 200 pages. 9.50x6.50x1.00 inches. In Stock. This item is printed on demand.
Language: German
Published by Gabler, Deutscher Universitätsverlag Sep 2006, 2006
ISBN 10: 383500395X ISBN 13: 9783835003958
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In Zeiten gesättigter Märkte und funktional-technisch nahezu gleichwertiger Angebote profilieren sich Marken in zunehmendem Maße anhand emotionaler Markenimages. Über die zentrale Fragestellung, ob und wie sie sich auf das Kauf- und Auswahlverhalten der Kunden auswirken, liegen jedoch kaum Erkenntnisse vor, sodass Marketingmanagern bisher keine gesicherte, verhaltenswissenschaftlich fundierte Basis für eine zielorientierte Ausrichtung und Koordination der Markenführung zur Verfügung stand.Tjark Christian Freundt untersucht, welcher Stellenwert emotionalen Markenimages im Vergleich zur rationalen Imagedimension tatsächlich zukommt. Hierzu stützt er sich auf nahezu 30.000 Markenbewertungen in über 13 Branchen für fast 80 Marken. Besonderen Wert legt er dabei auf Unterschiede zwischen verschiedenen Produktmärkten und unterschiedlichen Stufen im Kundenbindungszyklus - von der Vertrautheit bis zum Kauf und der Loyalität.Das Werk wurde vom Berufsverband Deutscher Markt- und Sozialforscher (BVM) sowie vom Verband der Marktforscher Österreichs (VMÖ) mit dem Preis der Deutschen Marktforschung 2006 (Kategorie: Nachwuchsforscher des Jahres) ausgezeichnet. 401 pp. Deutsch.
Language: German
Published by Deutscher Universitätsverlag, 2006
ISBN 10: 383500395X ISBN 13: 9783835003958
Seller: moluna, Greven, Germany
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Wirtschaftswissenschaftliche StudieDr. Tjark Christian Freundt promovierte bei Prof. Dr. Manfred Kirchgeorg am Lehrstuhl Marketingmanagement der HHL - Leipzig Graduate School of Management. Er ist Engagement Manager im Hamburger Buero von McKinsey & .