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Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.
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Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item for full refund. Ships via media mail.
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Marketing Performance: How Marketers Drive Profitable Growth
Seller: Books From California, Simi Valley, CA, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good.
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Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
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Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
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Condition: As New. Unread book in perfect condition.
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Condition: New.
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Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!
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Condition: New.
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Marketing Performance
Language: English
Published by John Wiley and Sons Inc, US, 2016
ISBN 10: 1119278333 ISBN 13: 9781119278337
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: New. Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing - because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. Learn how to: Increase sales with smarter fund allocationReduce marketing costs without sacrificing effectivenessStrengthen the role of marketing with quantified ROIBuild capabilities for sustainable performance improvements Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.
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Condition: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item for full refund. Ships USPS Media Mail.
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Marketing Performance: How Marketers Drive Profitable Growth
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 22.11
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Marketing Performance : How Marketers Drive Profitable Growth
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Marketing Performance : How Marketers Drive Profitable Growth
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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hardcover. Condition: Gut. 330 Seiten; 9783527507818.3 Gewicht in Gramm: 2.
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Marketing Performance: 10 Simple Rules to Navigate Today's Complex Marketing Analytics Space
Published by John Wiley & Sons Inc, 2016
ISBN 10: 1119278333 ISBN 13: 9781119278337
Hardcover. Condition: Brand New. 1st edition. 200 pages. 9.50x6.50x1.00 inches. In Stock.
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Condition: New. THOMAS BAUER joined McKinsey in 2001 and is based in Munich. As a Senior Expert in McKinsey s marketing strategy group he serves clients across industries and geographies on topics such as marketing spend effectiveness and brand management. Thomas co-leads .
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Marketing Performance
Language: English
Published by John Wiley and Sons Inc, US, 2016
ISBN 10: 1119278333 ISBN 13: 9781119278337
Hardback. Condition: New. Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing - because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. Learn how to: Increase sales with smarter fund allocationReduce marketing costs without sacrificing effectivenessStrengthen the role of marketing with quantified ROIBuild capabilities for sustainable performance improvements Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.
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Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
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Mega-Macht Marke
Language: German
Published by Redline Verlag Nov 2020, 2020
ISBN 10: 3868817875 ISBN 13: 9783868817874
Seller: Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Buch. Condition: Neu. Neuware 384 pp. Deutsch.
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Mega-Macht Marke
Language: German
Published by Redline Verlag Nov 2020, 2020
ISBN 10: 3868817875 ISBN 13: 9783868817874
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Buch. Condition: Neu. Neuware 384 pp. Deutsch.
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Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
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Mega-Macht Marke : Bleibende Werte in wechselvollen Zeiten
Language: German
Published by Redline Verlag Nov 2020, 2020
ISBN 10: 3868817875 ISBN 13: 9783868817874
Buch. Condition: Neu. Neuware.
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Buch. Condition: Neu. Mega-Macht Marke | Bleibende Werte in wechselvollen Zeiten | Tjark Freundt (u. a.) | Buch | 384 S. | Deutsch | 2020 | Redline Verlag | EAN 9783868817874 | Verantwortliche Person für die EU: Münchner Verlagsgruppe GmbH, Türkenstr. 89, 80799 München, info[at]m-vg[dot]de | Anbieter: preigu.
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Emotionalisierung von Marken (Innovatives Markenmanagement)
Language: German
Published by Deutscher Universitätsverlag 26.09.2006, 2006
ISBN 10: 383500395X ISBN 13: 9783835003958
Seller: Sigrun Wuertele buchgenie_de, Altenburg, Germany
Seller rating 5 out of 5 stars
Condition: wie neu - gebraucht. Taschenbuch 401 S. Sehr guter Zustand, ohne Namenseintrag Zustand: 1, wie neu - gebraucht, Taschenbuch Deutscher Universitätsverlag , 2006-09-26 401 S. , Emotionalisierung von Marken (Innovatives Markenmanagement), Freundt, Tjark.
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Condition: Gut. Zustand: Gut | Seiten: 381 | Produktart: Bücher | Keine Beschreibung verfügbar.
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Emotionalisierung Von Marken: Inter-Industrieller Vergleich Der Relevanz Emotionaler Markenimages Für Das Konsumentenverhalten. Diss. Handelshochschule Leipzig
Language: German
Published by Deutscher Universitätsverlag, 2006
ISBN 10: 383500395X ISBN 13: 9783835003958
Paperback. Condition: Brand New. 2006 edition. 401 pages. German language. 8.19x5.83x0.94 inches. In Stock.
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Marketing Performance: 10 Simple Rules to Navigate Today's Complex Marketing Analytics Space
Published by John Wiley & Sons Inc, 2016
ISBN 10: 1119278333 ISBN 13: 9781119278337
Hardcover. Condition: Brand New. 1st edition. 200 pages. 9.50x6.50x1.00 inches. In Stock. This item is printed on demand.
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Emotionalisierung von Marken
Language: German
Published by Gabler, Deutscher Universitätsverlag Sep 2006, 2006
ISBN 10: 383500395X ISBN 13: 9783835003958
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In Zeiten gesättigter Märkte und funktional-technisch nahezu gleichwertiger Angebote profilieren sich Marken in zunehmendem Maße anhand emotionaler Markenimages. Über die zentrale Fragestellung, ob und wie sie sich auf das Kauf- und Auswahlverhalten der Kunden auswirken, liegen jedoch kaum Erkenntnisse vor, sodass Marketingmanagern bisher keine gesicherte, verhaltenswissenschaftlich fundierte Basis für eine zielorientierte Ausrichtung und Koordination der Markenführung zur Verfügung stand.Tjark Christian Freundt untersucht, welcher Stellenwert emotionalen Markenimages im Vergleich zur rationalen Imagedimension tatsächlich zukommt. Hierzu stützt er sich auf nahezu 30.000 Markenbewertungen in über 13 Branchen für fast 80 Marken. Besonderen Wert legt er dabei auf Unterschiede zwischen verschiedenen Produktmärkten und unterschiedlichen Stufen im Kundenbindungszyklus - von der Vertrautheit bis zum Kauf und der Loyalität.Das Werk wurde vom Berufsverband Deutscher Markt- und Sozialforscher (BVM) sowie vom Verband der Marktforscher Österreichs (VMÖ) mit dem Preis der Deutschen Marktforschung 2006 (Kategorie: Nachwuchsforscher des Jahres) ausgezeichnet. 401 pp. Deutsch.
