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Digital Analytics for Marketing (Mastering Business Analytics)
Language: English
Published by Routledge (edition 2), 2024
ISBN 10: 0367456419 ISBN 13: 9780367456412
Paperback. Condition: Very Good. 2. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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Digital Analytics for Marketing
Language: English
Published by Taylor & Francis Group, 2024
ISBN 10: 0367456419 ISBN 13: 9780367456412
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Research Methods in Information Technology and Information Systems
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 4 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Condition: New.
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Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
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Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
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Research Methods in Information Technology and Information Systems
Language: English
Published by Taylor and Francis Ltd, GB, 2026
ISBN 10: 1032899573 ISBN 13: 9781032899572
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Research Methods in Information Technology and Information Systems aims to equip researchers with the knowledge needed for navigating the complex dynamics of research methods specifically tailored to the Information Systems domain.The influence of digital technologies, innovation, and novel processes, coupled with the exponential growth of data, has reshaped the way researchers approach their inquiries and investigations in this field. In this digital era, the traditional boundaries of research methodologies are constantly being redefined, necessitating an exploration of innovative research in IS. This book explores how digital transformation is revolutionizing the research landscape, offering a comprehensive examination of the evolving methodologies and techniques that researchers must adapt to produce-high quality research in the IS field. From data collection and analysis to experimental design and qualitative inquiry, each chapter provides invaluable insights into the unique challenges and opportunities faced by researchers in IS and will prove useful for both students using quantitative and qualitative research in the digital sphere and researchers alike.Designed to equip students with the skills needed to develop, execute, and analyze research projects, this book serves as an indispensable resource in academic settings. However, its practical insights and thorough coverage of contemporary research techniques also make it a valuable tool for IT practitioners seeking to enhance their knowledge base and refine their investigative skills. Additionally, educators will find this book to be a beneficial reference for staying updated with the latest research methodologies and trends in IT, facilitating their own professional development and improving their teaching practices.
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Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
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Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
-
Research Methods in Information Technology and Information Systems
Language: English
Published by Taylor and Francis Ltd, GB, 2026
ISBN 10: 1032899573 ISBN 13: 9781032899572
Paperback. Condition: New. Research Methods in Information Technology and Information Systems aims to equip researchers with the knowledge needed for navigating the complex dynamics of research methods specifically tailored to the Information Systems domain.The influence of digital technologies, innovation, and novel processes, coupled with the exponential growth of data, has reshaped the way researchers approach their inquiries and investigations in this field. In this digital era, the traditional boundaries of research methodologies are constantly being redefined, necessitating an exploration of innovative research in IS. This book explores how digital transformation is revolutionizing the research landscape, offering a comprehensive examination of the evolving methodologies and techniques that researchers must adapt to produce-high quality research in the IS field. From data collection and analysis to experimental design and qualitative inquiry, each chapter provides invaluable insights into the unique challenges and opportunities faced by researchers in IS and will prove useful for both students using quantitative and qualitative research in the digital sphere and researchers alike.Designed to equip students with the skills needed to develop, execute, and analyze research projects, this book serves as an indispensable resource in academic settings. However, its practical insights and thorough coverage of contemporary research techniques also make it a valuable tool for IT practitioners seeking to enhance their knowledge base and refine their investigative skills. Additionally, educators will find this book to be a beneficial reference for staying updated with the latest research methodologies and trends in IT, facilitating their own professional development and improving their teaching practices.
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Digital Analytics for Marketing (Mastering Business Analytics)
Language: English
Published by Taylor & Francis Group, 2024
ISBN 10: 0367456419 ISBN 13: 9780367456412
Condition: New. pp. 320 2nd edition NO-PA16APR2015-KAP.
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Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.
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Digital Analytics for Marketing (Mastering Business Analytics)
Language: English
Published by Taylor & Francis Group, 2024
ISBN 10: 0367456419 ISBN 13: 9780367456412
Condition: New. pp. 320.
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Condition: As New. Unread book in perfect condition.
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Digital Analytics for Marketing
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 4 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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paperback. Condition: New.
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Digital Analytics for Marketing
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Condition: New.
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Paperback. Condition: Brand New. 230 pages. 9.18x6.12x9.21 inches. In Stock.
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Digital Analytics for Marketing (Mastering Business Analytics)
Language: English
Published by Taylor & Francis Group, 2024
ISBN 10: 0367456419 ISBN 13: 9780367456412
Condition: New. pp. 320.
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Digital Analytics for Marketing
Language: English
Published by Taylor and Francis Ltd, GB, 2024
ISBN 10: 0367456419 ISBN 13: 9780367456412
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book's experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics.Online support materials for this book include an instructor's manual, test bank, and PowerPoint slides.
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paperback. Condition: New.
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Digital Analytics for Marketing (Mastering Business Analytics)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 57.60
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Digital Analytics For Marketing
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. 2024. 2nd Edition. paperback. . . . . .
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Research Methods in Information Technology and Information Systems
Language: English
Published by Taylor & Francis Ltd, 2026
ISBN 10: 1032899573 ISBN 13: 9781032899572
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. New copy - Usually dispatched within 3 working days.
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Digital Analytics for Marketing
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Digital Analytics for Marketing
Language: English
Published by Taylor & Francis Ltd, 2024
ISBN 10: 0367456419 ISBN 13: 9780367456412
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
