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Condition: As New. Unread book in perfect condition.
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Strategic Digital Transformation
Book 1 of 8: Business and Digital TransformationLanguage: English
Published by Taylor and Francis Ltd, GB, 2019
ISBN 10: 0367031078 ISBN 13: 9780367031077
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Emerging technologies are having a profound impact upon business as individuals and organisations increasingly embrace the benefits of the 'always on' attitude that digital technologies produce. The use of the web, apps, cloud storage, GPS and Internet-connected devices has transformed the way we live, learn, play and interact - yet how a business can fully benefit from this transformation is not always clear. In response, this book enables students and business leaders to take a strategic and sustainable approach to realising the value of digital technologies. It offers results-driven solutions that successfully transform organisations into data-driven, people-focused businesses capable of sustainably competing at a global level.Split across four key parts, the material moves through understanding digital business to planning, implementing and assessing digital transformation. The current challenges facing all small organisations, including limited resources, financial pressures and the lack of dedicated IT departments, are explored. The authors consider the ways in which innovation can increase competitive advantage, how innovative business models can create new opportunities and how a data-driven perspective can release embedded value within the organisation. Contemporary international case studies and examples throughout each chapter bridge theory with practical application and systematically document the patterns of activities that enable success.This textbook is a vital resource for postgraduate and undergraduate students of digital business, innovation and transformation. By showing how to initiate digital transformation across an organisation, it will prepare business owners, directors and management of small- and medium-sized businesses to take strategic advantage of new and emerging technologies to stay ahead of their competition.
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Condition: New.
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Condition: New.
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Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
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Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
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Digital and Social Media Marketing (Paperback)
Language: English
Published by Taylor & Francis Ltd, London, 2024
ISBN 10: 1032437596 ISBN 13: 9781032437590
Paperback. Condition: new. Paperback. Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The books customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era.This rich and accessible textbook has been fully updated to reflect the current global landscape. The content of this third edition has been expanded to:consider the concept of GDPR as a sound framework for responsible marketingoffer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goalsplace emphasis on the importance of crisis and reputation managementexplore the latest material in big data, data management and data privacycover the latest in martech trends, particularly related to automation, machine learning and artificial intelligenceprovide new case studies from China, India, Nigeria and across Asia, alongside student activities and questions designed to improve learning outcomesThis textbook provides a hands-on, user-friendly platform to turn skills and knowledge into a strategic advantage. It is ideal for advanced undergraduate, postgraduate and executive students of digital marketing and marketing strategy, as well as for practitioners aiming to be at the cutting edge of digital and social media marketing. Online resources include PowerPoint slides and a test bank. Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Condition: As New. Unread book in perfect condition.
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.
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Condition: New. 3rd edition NO-PA16APR2015-KAP.
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Digital and Social Media Marketing
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Condition: New.
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Condition: As New. Unread book in perfect condition.
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Condition: New.
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Strategic Digital Transformation : A Results-driven Approach
Book 1 of 8: Business and Digital TransformationSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Strategic Digital Transformation: A Results-Driven Approach
Book 1 of 8: Business and Digital TransformationLanguage: English
Published by Taylor & Francis Ltd, 2019
ISBN 10: 0367031078 ISBN 13: 9780367031077
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. New copy - Usually dispatched within 3 working days.
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Digital and Social Media Marketing
Language: English
Published by Taylor and Francis Ltd, GB, 2024
ISBN 10: 1032437596 ISBN 13: 9781032437590
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book's customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era.This rich and accessible textbook has been fully updated to reflect the current global landscape. The content of this third edition has been expanded to:consider the concept of GDPR as a sound framework for responsible marketingoffer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goalsplace emphasis on the importance of crisis and reputation managementexplore the latest material in big data, data management and data privacycover the latest in martech trends, particularly related to automation, machine learning and artificial intelligenceprovide new case studies from China, India, Nigeria and across Asia, alongside student activities and questions designed to improve learning outcomesThis textbook provides a hands-on, user-friendly platform to turn skills and knowledge into a strategic advantage. It is ideal for advanced undergraduate, postgraduate and executive students of digital marketing and marketing strategy, as well as for practitioners aiming to be at the cutting edge of digital and social media marketing. Online resources include PowerPoint slides and a test bank.
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Condition: New.
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Digital and Social Media Marketing : A Results-driven Approach
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Strategic Digital Transformation : A Results-driven Approach
Book 1 of 8: Business and Digital TransformationSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Digital and Social Media Marketing: A Results-Driven Approach
Language: English
Published by Routledge 2024-08-20, 2024
ISBN 10: 1032437596 ISBN 13: 9781032437590
Paperback. Condition: New.
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Digital and Social Media Marketing
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 47.73
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Digital and Social Media Marketing : A Results-driven Approach
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Digital and Social Media Marketing: A Results-Driven Approach
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. 2024. 3rd Edition. paperback. . . . . .
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Strategic Digital Transformation : A Results-driven Approach
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Digital and Social Media Marketing: A Results-Driven Approach
Language: English
Published by Taylor & Francis Ltd, 2024
ISBN 10: 1032437596 ISBN 13: 9781032437590
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
