Fenton Alex (106 results)
Language: English
Published by Taylor & Francis Group, 2019
- Softcover
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
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£ 16.55
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Softcover
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
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Paperback. Condition: Very Good. 3. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
- Softcover
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
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Paperback. Condition: New. 3. The item is brand new, never used or read. It's in perfect condition and may include supplements and/or access codes or come shrink-wrapped.
Strategic Digital Transformation : A Results-driven Approach
Fenton, Alex (EDT); Fletcher, Gordon (EDT); Griffiths, Marie (EDT)
Language: English
Published by Routledge, 2019
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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£ 41.92
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Condition: New.
Language: English
Published by Taylor and Francis Ltd, GB, 2019
- Softcover
Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA
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£ 43.93
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Paperback. Condition: New. Emerging technologies are having a profound impact upon business as individuals and organisations increasingly embrace the benefits of the 'always on' attitude that digital technologies produce. The use of the web, apps, cloud storage, GPS and Internet-connected devices has transformed the way we live,… learn, play and interact - yet how a business can fully benefit from this transformation is not always clear. In response, this book enables students and business leaders to take a strategic and sustainable approach to realising the value of digital technologies. It offers results-driven solutions that successfully transform organisations into data-driven, people-focused businesses capable of sustainably competing at a global level.Split across four key parts, the material moves through understanding digital business to planning, implementing and assessing digital transformation. The current challenges facing all small organisations, including limited resources, financial pressures and the lack of dedicated IT departments, are explored. The authors consider the ways in which innovation can increase competitive advantage, how innovative business models can create new opportunities and how a data-driven perspective can release embedded value within the organisation. Contemporary international case studies and examples throughout each chapter bridge theory with practical application and systematically document the patterns of activities that enable success.This textbook is a vital resource for postgraduate and undergraduate students of digital business, innovation and transformation. By showing how to initiate digital transformation across an organisation, it will prepare business owners, directors and management of small- and medium-sized businesses to take strategic advantage of new and emerging technologies to stay ahead of their competition.
Strategic Digital Transformation : A Results-driven Approach
Fenton, Alex (EDT); Fletcher, Gordon (EDT); Griffiths, Marie (EDT)
Language: English
Published by Routledge, 2019
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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£ 41.93
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Condition: As New. Unread book in perfect condition.
Digital and Social Media Marketing : A Results-driven Approach
Heinze, Aleksej (EDT); Fletcher, Gordon (EDT); Cruz, Ana (EDT); Fenton, Alex (EDT)
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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£ 44.27
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- Softcover
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.Romtrade Corp.
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£ 46.28
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Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
- Softcover
Seller: Basi6 International, Irving, TX, U.S.A.Basi6 International
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£ 46.28
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Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
- Softcover
Seller: SMASS Sellers, IRVING, TX, U.S.A.SMASS Sellers
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£ 48.03
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Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.
Digital and Social Media Marketing : A Results-driven Approach
Heinze, Aleksej (EDT); Fletcher, Gordon (EDT); Cruz, Ana (EDT); Fenton, Alex (EDT)
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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£ 46.50
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Condition: As New. Unread book in perfect condition.
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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Condition: New. 3rd edition NO-PA16APR2015-KAP.
Strategic Digital Transformation : A Results-driven Approach
Fenton, Alex (EDT); Fletcher, Gordon (EDT); Griffiths, Marie (EDT); Heinze, Aleksej (EDT); Cruz, Ana (EDT)
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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£ 47.94
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Condition: New.
- Softcover
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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£ 43.73
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Condition: New.
Language: English
Published by CreateSpace Independent Publishing Platform, 2014
- Softcover
- Print on Demand
Seller: California Books, Miami, FL, U.S.A.California Books
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£ 12.12
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Condition: New. Print on Demand.
Language: English
Published by CreateSpace Independent Publishing Platform, 2014
- Softcover
- Print on Demand
Seller: California Books, Miami, FL, U.S.A.California Books
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£ 12.12
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- Softcover
Seller: California Books, Miami, FL, U.S.A.California Books
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£ 53.77
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Strategic Digital Transformation : A Results-driven Approach
Fenton, Alex (EDT); Fletcher, Gordon (EDT); Griffiths, Marie (EDT)
Language: English
Published by Routledge, 2019
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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£ 38.45
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Condition: New.
- Softcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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£ 46.51
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Condition: New.
Language: English
Published by Taylor & Francis Ltd, 2019
- Softcover
Seller: THE SAINT BOOKSTORE, Southport, United KingdomTHE SAINT BOOKSTORE
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£ 38.46
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Paperback / softback. Condition: New. New copy - Usually dispatched within 3 working days.
- Softcover
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
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Paperback. Condition: new. Paperback. Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and… maintenance of a successful digital presence. The books customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era.This rich and accessible textbook has been fully updated to reflect the current global landscape. The content of this third edition has been expanded to:consider the concept of GDPR as a sound framework for responsible marketingoffer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goalsplace emphasis on the importance of crisis and reputation managementexplore the latest material in big data, data management and data privacycover the latest in martech trends, particularly related to automation, machine learning and artificial intelligenceprovide new case studies from China, India, Nigeria and across Asia, alongside student activities and questions designed to improve learning outcomesThis textbook provides a hands-on, user-friendly platform to turn skills and knowledge into a strategic advantage. It is ideal for advanced undergraduate, postgraduate and executive students of digital marketing and marketing strategy, as well as for practitioners aiming to be at the cutting edge of digital and social media marketing. Online resources include PowerPoint slides and a test bank. Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Strategic Digital Transformation : A Results-driven Approach
Fenton, Alex (EDT); Fletcher, Gordon (EDT); Griffiths, Marie (EDT); Heinze, Aleksej (EDT); Cruz, Ana (EDT)
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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£ 54.11
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Condition: As New. Unread book in perfect condition.
- Softcover
Seller: California Books, Miami, FL, U.S.A.California Books
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£ 58.32
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Condition: New.
Strategic Digital Transformation : A Results-driven Approach
Fenton, Alex (EDT); Fletcher, Gordon (EDT); Griffiths, Marie (EDT)
Language: English
Published by Routledge, 2019
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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£ 42.56
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Condition: As New. Unread book in perfect condition.
Language: English
Published by Routledge, 2019
- Softcover
Seller: Chiron Media, Wallingford, United KingdomChiron Media
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£ 42.58
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paperback. Condition: New.
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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£ 57.25
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Condition: New.
Digital and Social Media Marketing : A Results-driven Approach
Heinze, Aleksej (EDT); Fletcher, Gordon (EDT); Cruz, Ana (EDT); Fenton, Alex (EDT)
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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£ 46.18
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Condition: New.
- Softcover
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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£ 55.85
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Condition: New.
Digital and Social Media Marketing : A Results-driven Approach
Heinze, Aleksej (EDT); Fletcher, Gordon (EDT); Cruz, Ana (EDT); Fenton, Alex (EDT)
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
£ 46.24
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Condition: As New. Unread book in perfect condition.
- Softcover
Seller: THE SAINT BOOKSTORE, Southport, United KingdomTHE SAINT BOOKSTORE
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£ 46.19
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Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
