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Fader Peter Leigh Mcalister (23 results)
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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
Seller: Ria Christie Collections, Uxbridge, United Kingdom
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A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
Seller: Ria Christie Collections, Uxbridge, United Kingdom
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A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
Seller: Ria Christie Collections, Uxbridge, United Kingdom
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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
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Add to basketPaperback. Condition: New. Print on Demand. This book examines the relationship between consumer demographics and their sensitivity to promotions. The author builds on and expands research into this relationship by leveraging modern data collection techniques that provide more accurate data than was previously possible. The author's analysis focuses on three key variables: whether the household has children under the age of six, whether both adults in the household work, and the household income. They find that consumers with more resources and less time are more likely to be promotion-sensitive. The author also finds that the mix of supermarket chains in which a household shops is related to their promotion sensitivity. This suggests that consumers may learn to be more or less promotion-sensitive based on the stores they frequent. The author concludes that the insights provided by this study can help retailers and manufacturers better target their promotional efforts. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
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Add to basketPaperback. Condition: New. Print on Demand. This book explores the effects of promotional offers on consumer brand preferences and purchase behavior. Emphasizing the importance of non-compensatory decision-making, the author proposes a novel model for understanding how consumers often restrict their choices based on the presence of promotions. The model is estimated at the individual level using a large dataset of consumer purchases, demonstrating its effectiveness in predicting future choices. By incorporating both promoted and unpromoted purchases, the model provides valuable insights into the interplay between promotional strategies and consumer behavior. Additionally, the book offers analytical techniques for identifying hierarchical preference structures and discusses the robustness of the model under varying conditions. Overall, this book provides valuable insights into the complex dynamics of consumer choice in the presence of promotional offers. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
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A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
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Add to basketPAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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£ 15.77
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Add to basketPAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
Condition: New. Print on Demand.
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Condition: New. Print on Demand.
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A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
£ 25.61
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Add to basketHRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
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Add to basketHRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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