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21st Century Marketing dimensional textbook series: Brand Management (2nd Edition)(Chinese Edition)
Language: Chinese
Published by Huazhong University of Science and Technology Press, 2014
ISBN 10: 7560996442 ISBN 13: 9787560996448
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2014-9-29 Publisher: Huazhong University Press textbook explains the basic concept of brand management. brand management features and species. as well as a new subject to be studied objects and content. brand development history; elaborated from the positioning of brand management. design. brand image goals established brand to brand personality to create and disseminate the whole process; the book also describes the brand culture and brand strategy; disc.
