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Sport Marketing
Language: English
Published by Human Kinetics (edition Fifth), 2021
ISBN 10: 1718201583 ISBN 13: 9781718201583
Loose Leaf. Condition: Very Good. Fifth. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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Sport Marketing
Language: English
Published by Human Kinetics (edition Fifth), 2021
ISBN 10: 1492594628 ISBN 13: 9781492594628
Paperback. Condition: Very Good. Fifth. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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Condition: acceptable. Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may be missing bundled media.
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Condition: Fine. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.
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Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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paperback. Condition: Very Good. Item is gently used and does not show any significant wear.
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paperback. Condition: As New. No highlighting. Very minimal wear.
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paperback. Condition: As New. No highlighting. Very minimal wear.
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loose_leaf. Condition: Very Good. Item is gently used and does not show any significant wear.
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Paperback. Condition: New. Fifth. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Paperback. Condition: acceptable. Used items may not include media like access codes or CDs. Fast shipping! Expedited orders take 1-3 business days! Media mail may take up to 5 business days.
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Condition: Very Good.
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Paperback. Condition: Brand New. 5th unbnd edition. 488 pages. 10.94x8.50x0.94 inches. In Stock.
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Condition: Very Good.
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Hardcover. Condition: Brand New. 6th lslf edition. 448 pages. 8.50x1.97x10.98 inches. In Stock.
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Condition: New.
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Condition: New.
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Condition: As New. Unread book in perfect condition.
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Sport Marketing
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Condition: As New. Unread book in perfect condition.
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Sport Marketing
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Sport Marketing
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Sport Marketing
Language: English
Published by Human Kinetics Publishers, US, 2021
ISBN 10: 1492594628 ISBN 13: 9781492594628
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
£ 140.45
Free Shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketPaperback. Condition: New. Fifth Edition. Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage-balanced between theoretical and practical-to provide an understanding of the foundations of sport marketing and how to enhance the sport experience. Building on the legacy that Bernard Mullin, Stephen Hardy, and William Sutton established in the first four editions, a new author team, handpicked by their predecessors, draw from their modern experience in the field to add a fresh perspective to this essential text. They bring the sport industry directly to the reader through extensive industry examples, interviews of top sports executives, challenging case studies, and global perspectives from teams, leagues, and other agencies around the world. Reflecting the evolving landscape of sport marketing, the text will prepare students to stay on the leading edge with the following updates: A focus on current and emerging technologies and how they have revolutionized the sport industry-ranging from mobile video streaming and fantasy sports to artificial intelligence and virtual realityGreater emphasis on data and analytics to make more informed business decisionsIn-depth examination of how social media and digital platforms serve as critical communication channels to drive sport marketing strategy and executionNew content on target marketing, including understanding millennial sports fans and engaging with Generation ZUpdated coverage of sales processes, addressing both traditional methods and new strategies for the mobile ageDiscussion of modern ticketing practices and the secondary ticket market, including how leagues partner with secondary ticket providers and the impact on pricing strategies Also new to the fifth edition are related online learning aids, now delivered through HKPropel, designed to engage students and test comprehension of the material. Exclusive video interviews with sport industry leaders offer insights into how they incorporate marketing strategies into their daily work. Discussion questions and activities for each chapter guide students to apply core concepts, and web search activities provide opportunities for students to compare strategies found on sport organization websites and other online locations. In addition, chapter objectives, an opening scenario, sidebars highlighting key concepts, and Wrap-Up, Activities, and Your Marketing Plan sections at the ends of chapters offer students additional learning tools as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. With Sport Marketing, Fifth Edition With HKPropel Access, students will develop valuable marketing skill.
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Sport Marketing
Language: English
Published by Human Kinetics Publishers 2021-03-19, 2021
ISBN 10: 1492594628 ISBN 13: 9781492594628
Product Bundle. Condition: New.
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Sport Marketing
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. In.
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paperback. Condition: New.
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Condition: New.
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Condition: New.
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Sport Marketing
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. In.
