Language: English
Published by Harvard University Press, 1974
ISBN 10: 0674005805 ISBN 13: 9780674005808
Seller: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Germany
gebundene Ausgabe. Condition: Gut. 257 Seiten Das hier angebotene Buch stammt aus einer teilaufgelösten Bibliothek und kann die entsprechenden Kennzeichnungen aufweisen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 575.
Language: English
Published by Harvard University Press, 1974
ISBN 10: 0674005805 ISBN 13: 9780674005808
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Language: English
Published by Harvard University Press, US, 1974
ISBN 10: 0674005805 ISBN 13: 9780674005808
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Hardback. Condition: New. The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the relative positions of large and small firms in an industry and thereby on the state of competition. The second examines the role of advertising on consumer purchasing decisions over broad consumption categories. Comanor and Wilson use the modern tools of economic theory and statistics to build and test their hypotheses, and contribute important analytical and empirical evidence on the key issues.The authors find that consumer decisions are affected substantially by the volume of advertising. Indeed, advertising is a weightier factor than relative prices. Their conclusions surely contribute to the nervousness long felt by economists over the use of consumer preferences to evaluate the welfare implications of resource allocation.
Language: English
Published by Harvard University Press, 1974
ISBN 10: 0674005805 ISBN 13: 9780674005808
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Language: English
Published by Harvard University Press, 1974
ISBN 10: 0674005805 ISBN 13: 9780674005808
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: As New. Unread book in perfect condition.
Language: English
Published by Harvard University Press, 1974
ISBN 10: 0674005805 ISBN 13: 9780674005808
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New.
Language: English
Published by Harvard University Press, 1974
ISBN 10: 0674005805 ISBN 13: 9780674005808
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Condition: New. Series: Economic Studies. Num Pages: 270 pages, Illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 150 x 23. Weight in Grams: 590. . 1974. Hardcover. . . . .
Language: English
Published by Harvard University Press, 1974
ISBN 10: 0674005805 ISBN 13: 9780674005808
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Condition: New. Series: Economic Studies. Num Pages: 270 pages, Illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 150 x 23. Weight in Grams: 590. . 1974. Hardcover. . . . . Books ship from the US and Ireland.
Seller: Revaluation Books, Exeter, United Kingdom
Hardcover. Condition: Brand New. 270 pages. 9.25x6.25x1.00 inches. In Stock.
Language: English
Published by Harvard University Press, 1974
ISBN 10: 0674005805 ISBN 13: 9780674005808
Seller: SHIMEDIA, Brooklyn, NY, U.S.A.
Condition: New. Satisfaction Guaranteed or your money back.
Language: English
Published by Harvard University Press, US, 1974
ISBN 10: 0674005805 ISBN 13: 9780674005808
Seller: Rarewaves.com UK, London, United Kingdom
Hardback. Condition: New. The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the relative positions of large and small firms in an industry and thereby on the state of competition. The second examines the role of advertising on consumer purchasing decisions over broad consumption categories. Comanor and Wilson use the modern tools of economic theory and statistics to build and test their hypotheses, and contribute important analytical and empirical evidence on the key issues.The authors find that consumer decisions are affected substantially by the volume of advertising. Indeed, advertising is a weightier factor than relative prices. Their conclusions surely contribute to the nervousness long felt by economists over the use of consumer preferences to evaluate the welfare implications of resource allocation.