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Simulated Test Marketing: Technology for Launching Successful New Products
Seller: Bayside Books of Maryland, IOBA, Sykesville, MD, U.S.A.
Association Member: IOBA
Seller rating 5 out of 5 stars
First Edition
Hard Cover. Condition: As New. Dust Jacket Condition: As New. First Edition. Type: Review Copy As New, review copy with publisher's sheet laid in. 304 pp with chapter notes, bibliography and index. "[C]aptures in one volume everything an intelligent marketer needs to know about this powerful research technology: why it's important; what are the differences between simulated test marketing sytems; how to do a simple simulation; even the equations employed by researchers to make their forecasts.".
