Synopsis
An evaluation of the methodologies, advantages, and disadvantages of all the current STM systems and models now in use. The authors describe a wealth of new tools and techniques that will transform a risky marketing plan into a plan for success.
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About the Author
Kevin J. Clancy is Chairman and CEO of Copernicus Marketing Consulting. Peter C. Krieg is President and COO of Copernicus Marketing Consulting. Marianne McGarry Wolf is Professor of Agribusiness at California Polytechnic State University, San Luis Obispo.
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Simulated Test Marketing: Technology for Launching Successful New Products
Published by
Lexington Books, 1994
ISBN 10: 0029055059
ISBN 13: 9780029055052
Used
Hardcover
First Edition
Seller: Bayside Books of Maryland, IOBA, Sykesville, MD, U.S.A.
Seller rating 5 out of 5 stars
Hard Cover. Condition: As New. Dust Jacket Condition: As New. First Edition. Type: Review Copy As New, review copy with publisher's sheet laid in. 304 pp with chapter notes, bibliography and index. "[C]aptures in one volume everything an intelligent marketer needs to know about this powerful research technology: why it's important; what are the differences between simulated test marketing sytems; how to do a simple simulation; even the equations employed by researchers to make their forecasts.". Seller Inventory # 000300