Clancy Kevin J (160 results)

Condition: Good. . good. All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping.

Hardback. Condition: Good. More and more companies are discovering that while it is possible to increase profits by cutting costs, it is not possible to downsize a business and still grow. Convinced tht marketing new and existing goods or servicesis the least risky way for any company to expand, Kevin Clancy and Peter Krieg, who head COPERNICUS, one of the world's leading research and consulting organisations, gives managers both the theoretical framework for a strategically intergrated marketing approach and the tools they will need to build marketing plans that work. In COUNTERINTUITIVE MARKETING Clancy and Krieg explain why it is essential to forge a vital link between strategic planning and marketing, as well as revealing how technological advances can make a critical difference in targeting, positioning, advertising, new product development, and pricing. This book also provides a two-page marketing questionnaire that every marketing department can use to keep on track. …

Hardback. Condition: Very Good. More and more companies are discovering that while it is possible to increase profits by cutting costs, it is not possible to downsize a business and still grow. Convinced tht marketing new and existing goods or servicesis the least risky way for any company to expand, Kevin Clancy and Peter Krieg, who head COPERNICUS, one of the world's leading research and consulting organisations, gives managers both the theoretical framework for a strategically intergrated marketing approach and the tools they will need to build marketing plans that work. In COUNTERINTUITIVE MARKETING Clancy and Krieg explain why it is essential to forge a vital link between strategic planning and marketing, as well as revealing how technological advances can make a critical difference in targeting, positioning, advertising, new product development, and pricing. This book also provides a two-page marketing questionnaire that every marketing department can use to keep on track.…

Hardcover. Condition: Very Good. First Edition. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardback. Condition: Good.

Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or limited writing/highlighting. We ship orders daily and Customer Service is our top priority.

Hardback. Condition: Good. Most businesses blithely cling to common marketing wisdom - and many pay the price by failing. That's the premise of this book, which offers unconventional solutions and counter-intuitive answers adaptable to almost any business situation.

Hardback. Condition: Very Good. Most businesses blithely cling to common marketing wisdom - and many pay the price by failing. That's the premise of this book, which offers unconventional solutions and counter-intuitive answers adaptable to almost any business situation.

Condition: Good. 1 Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Condition: Good. 1 Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Good. Signed Copy . Good dust jacket. Signed by author Kevin J. Clancy on the reverse of the front cover. Inscribed by author Kevin J. Clancy on half title page. Bookplate inside.

Condition: Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Hardback. Condition: Good. More and more companies are discovering that while it is possible to increase profits by cutting costs, it is not possible to downsize a business and still grow. Convinced tht marketing new and existing goods or servicesis the least risky way for any company to expand, Kevin Clancy and Peter Krieg, who head COPERNICUS, one of the world's leading research and consulting organisations, gives managers both the theoretical framework for a strategically intergrated marketing approach and the tools they will need to build marketing plans that work. In COUNTERINTUITIVE MARKETING Clancy and Krieg explain why it is essential to forge a vital link between strategic planning and marketing, as well as revealing how technological advances can make a critical difference in targeting, positioning, advertising, new product development, and pricing. This book also provides a two-page marketing questionnaire that every marketing department can use to keep on track. …

Hardback. Condition: Very Good. More and more companies are discovering that while it is possible to increase profits by cutting costs, it is not possible to downsize a business and still grow. Convinced tht marketing new and existing goods or servicesis the least risky way for any company to expand, Kevin Clancy and Peter Krieg, who head COPERNICUS, one of the world's leading research and consulting organisations, gives managers both the theoretical framework for a strategically intergrated marketing approach and the tools they will need to build marketing plans that work. In COUNTERINTUITIVE MARKETING Clancy and Krieg explain why it is essential to forge a vital link between strategic planning and marketing, as well as revealing how technological advances can make a critical difference in targeting, positioning, advertising, new product development, and pricing. This book also provides a two-page marketing questionnaire that every marketing department can use to keep on track.…

Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardback. Condition: Good.

Hardback. Condition: Good. Most businesses blithely cling to common marketing wisdom - and many pay the price by failing. That's the premise of this book, which offers unconventional solutions and counter-intuitive answers adaptable to almost any business situation.

Hardback. Condition: Very Good. Most businesses blithely cling to common marketing wisdom - and many pay the price by failing. That's the premise of this book, which offers unconventional solutions and counter-intuitive answers adaptable to almost any business situation.

Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Condition: new.

Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.