Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing

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9780070113619: Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing

In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and brands. They steer readers toward radical change that will snatch them from the jaws of death wish marketing. Illustrations.

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Product Description:

This guide considers accepted marketing principles and then debunks them. It discusses marketing truths and solutions and provides anecdotes and solutions from the authors' own experience and research.

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Kevin Clancy
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