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This guide considers accepted marketing principles and then debunks them. It discusses marketing truths and solutions and provides anecdotes and solutions from the authors' own experience and research.
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- PublisherMcGraw-Hill Education
- Publication date1995
- ISBN 10 0070113610
- ISBN 13 9780070113619
- BindingPaperback
- Number of pages308
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Marketing Myths That Are Killing Business
Published by
The McGraw-Hill Company
(1995)
ISBN 10: 0070113610
ISBN 13: 9780070113619
New
Softcover
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Book Description Condition: New. pp. 308 1st Edition. Seller Inventory # 2645361490
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MARKETING MYTHS THAT ARE KILLING
Published by
McGraw-Hill
(1995)
ISBN 10: 0070113610
ISBN 13: 9780070113619
New
Softcover
Quantity: 1
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Rating
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 1.37. Seller Inventory # Q-0070113610
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