In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and brands. They steer readers toward radical change that will snatch them from the jaws of death wish marketing. Illustrations.
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This guide considers accepted marketing principles and then debunks them. It discusses marketing truths and solutions and provides anecdotes and solutions from the authors' own experience and research.
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Book Description McGraw-Hill, 1995. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0070113610
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800701136191.0
Book Description McGraw-Hill Trade, New York, NY, U.S.A., 1995. Soft Cover. Book Condition: New. 8vo - over 7¾" - 9¾" tall. Brand new, Offered by highly recommended bookseller. Bookseller Inventory # 002493
Book Description McGraw-Hill, 1995. Paperback. Book Condition: New. book. Bookseller Inventory # 0070113610